Italic brings the luxury of one-click checkouts to its customer experience with Stripe

Italic offers unbranded, atelier-grade essentials produced using the same manufacturers and materials as top luxury houses, but without the markup.

Products used

North America


Italic was frustrated with the constraints of many e-commerce platforms, specifically as it worked to create an exceptional online experience familiar to luxury buyers. Once Italic settled on Stripe to unify and bring intuitiveness to its checkout process, the company wanted to enhance the customer experience with a faster and easier checkout option.


To give customers a speedy checkout, Italic leaned on its partnership with Stripe as its single, end-to-end payment provider for both subscription and product offerings. With Link, Italic added a simple, secure one-click payments option at checkout, and enabled customers to manage saved financial accounts.


Italic consolidated all payments on Stripe, increasing timeliness, accuracy, and accessibility to comprehensive data for its finance and accounting teams while also eliminating hours of data cleansing effort. The move to Link also created a faster customer experience that captured 18% of all checkouts, increased average order value by 37%, and increased conversion rates by 34% in the first month.

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