Verona-based Carrera Jeans is one of Italy’s most recognizable denim brands. Founded in 1965, the company oversees every step in its supply chain, growing and spinning the cotton, and supervising the sewing, dyeing and finishing by artisans in Tajikistan.

In April 2026, it launched a redesigned payments platform on Stripe Payments to streamline its checkout flow and simplify its reconciliation process. Since then, its online transaction volumes have increased by approximately 10%, alongside several digital improvement initiatives.

“We’re excited to offer our customers an improved checkout experience,” said Gianluca Tacchella, CEO of Carrera Jeans. “Stripe’s tools give us the flexibility we need going forward.”

Carrera Jeans currently sells clothes in Italy and small European markets through its own website and retail stores, large clothing chains, and third-party sites. The company expanded into China and is now focused on growing its ecommerce presence across major European markets.

Faster, more flexible checkout

To provide a reliable, flexible payment experience, Carrera Jeans adopted Stripe’s Optimized Checkout Suite, which includes embeddable UI elements through Stripe Checkout, international payment methods, and accelerated payments. Using the payment element, the Carrera Jeans team quickly enabled payment methods including credit cards, Google Pay, Apple Pay, Amazon Pay, Portugal-based Multibanco, Italy-based Satispay, PayPal, Klarna, and Link. Link is a digital wallet built by Stripe that autofills customer payment information for a faster, more convenient checkout. It has quickly become a popular payment option for Carrera Jeans customers, accounting for 23.3% of online payment volume just a few months after launch.

With embeddable components and Stripe’s intuitive APIs, Carrera Jeans went live on Stripe in just three weeks. In that same time frame, Carrera Jeans also implemented Stripe Radar to identify and block fraudulent activity. Throughout the process, the team worked with Stripe professional services to rapidly modernize its financial infrastructure.

Simplified international expansion

Stripe provides access to more than 125 payment methods, support for more than 135 currencies, and localized compliance expertise. This gives Carrera Jeans the flexibility to support future growth across Europe and other international markets, with the ability to add payment methods and tailor checkout experiences to local preferences. As the company expands its ecommerce presence, Stripe provides a fast, reliable payments foundation for customers around the world.

“With this implementation, we’re not just modernizing our payments platform. We’re laying important groundwork for our next phase of international growth,” said Tacchella.