Use cases

A complete payments platform for ecommerce

Stripe provides all the tools you need to accept payments online and in-person from customers around the world. Plus, our platform maximizes conversion and reduces fraud using machine learning. Companies like Wayfair, Peloton, and Warby Parker choose Stripe to scale and grow their revenue.

Grow your revenue

Maximize conversion with smarter payments

Accept payments from customers around the world in minutes. Our platform is designed to increase conversion at every step of the payment flow—from optimized checkout flows and fraud prevention to issuer-level optimizations.

Optimized checkout flows

Stripe’s hosted payments page provides an optimized checkout experience for your customers. It reduces friction, supports relevant global payment methods, and adapts to your customer's language and device.

You can also build a fully customized experience and simplify PCI compliance using our flexible integration options.

  • Apple Pay
  • Google Pay
  • Alipay
  • WeChat Pay
  • Afterpay
  • ACH Credit Transfer
  • ACH Debit
  • SEPA Direct Debit
  • Bacs Direct Debit
  • BECS Direct Debit
  • iDEAL
  • Bancontact
  • Giropay
  • Przelewy24
  • FPX
  • EPS
  • OXXO

Automatically decrease fraud with machine learning

Fraud prevention is built into every Stripe account. Stripe Radar scores every transaction for risk with machine learning models trained on hundreds of billions of data points. On average, Radar helps businesses reduce fraud by 32%.

  • Device fingerprinting and proxy detection
  • Custom rules and allow and block lists
  • Dynamic 3D Secure
  • Review queues and advanced fraud insights

Maximize acceptance and prevent involuntary churn

Stripe dynamically optimizes payment authorization across tens of thousands of issuers globally with Adaptive Acceptance. If a payment is declined, we identify the best retry messaging and routing combinations to prevent lost revenue.

  • Intelligent MID and MCC assignment
  • Direct integrations to the card networks
  • Auto-ISO optimizations
  • Smart payments retries
  • Card account updater

Signals that drive checkout conversion

By optimizing the design of the checkout page alone, ecommerce businesses increased conversion by an average of 35%. We recently analyzed payment forms of the top 100 ecommerce stores in the UK to identify important tactics for optimizing checkout.

Why Stripe

Payments that adapt to your business

From try-at-home services to pop-up stores, you can quickly add new business models, acquire new customers, and capture more revenue with a complete payments platform.

Launch subscriptions

If you also offer memberships or subscriptions, Stripe Billing can help you set up recurring plans, send invoices, and more—all out of the box.

Extend to in-person sales US and CA only

Stripe Terminal lets you build customized point-of-sale experiences and unifies both online and offline sales into a single omnichannel system.

Integrate with all the systems you already use

If you already have tools to manage customers, quotes, inventory, shipping, or accounting, you can use our prebuilt integrations to connect Stripe with hundreds of systems.

Stripe also partners with dozens of the most popular ecommerce platforms and offers plug-ins to help you jumpstart your integration.

Case studies

Glossier uses Stripe to build delightful checkout flows

Glossier is a direct-to-consumer beauty brand that wanted to find a partner to help them create a customer-centric payments experience.


Customer experience is a critical part of Glossier’s brand. They wanted a payments provider that would allow them to build a streamlined checkout flow for both their online and in-person experience.


Glossier chose Stripe for its simplicity, reliability and scale, clear documentation, and global reach—which let Glossier create a smooth checkout experience for its customers. Especially during periods of high volume, Stripe’s reliability has allowed Glossier’s team to focus on their customer experience instead of managing their payments stack.


Castlery uses Stripe to streamline operations

Castlery is a direct-to-consumer furniture brand that needed a partner to help them centralize purchases online and in-person across the globe.


Castlery sold products both online and offline in physical showrooms. Transactions processed in-store required purchase information to be manually copied over into Castlery’s internal systems, which created unnecessary overhead for their team members.


Castlery migrated their entire payments system to Stripe. By having a unified view of their customers across channels, they were able to personalize support, speed up financial reconciliation, and accelerate their refund process from weeks to days.

Read the full story.


Dermalogica uses Stripe to prevent fraud

Dermalogica is a professional skincare brand that needed help preventing fraudsters from making purchases without blocking legitimate customers.


Skincare and cosmetic brands are often targets for fraud due to the high resale value of their products. In addition, Dermalogica’s mix of professional and consumer sales meant that a one-size-fits-all fraud solution would not work for them.


Dermalogica worked with Stripe to tailor fraud prevention to their unique customer base made up of both individual consumers and professional buyers with large order sizes. In just 6 months, they were able to cut fraud in half, while keeping the checkout experience smooth and frictionless for legitimate customers.

Read the full story.


Waitrose uses Stripe to scale new services

Waitrose & Partners is a UK-based supermarket chain that needed help scaling their online ordering and delivery service.


As the demand for online groceries grew rapidly due to lockdown measures in the UK, Waitrose needed help scaling quickly and ensuring that checkout was as user-friendly as possible. It was especially important for them to create an intuitive buying experience for customers who are forced to use online ordering for the first time.


Using Stripe, the Waitrose team created a checkout flow that adapts to the user’s device, automatically displays card number inputs to directly match the formatting on the end customer’s card, and offers a numerical keypad on mobile when appropriate.

Read the full story.


Ready to get started?

Explore Stripe Payments, or create an account instantly to get started. You can also contact us to design a custom package for your business

In-person payments

Provide a seamless customer experience across channels, like reserving online and picking up in store.

Recurring payments

Bill one-off or on a recurring basis, manage subscriptions and reduce payment declines with Stripe’s recovery tools.