Challenge

After outsourcing its e-commerce operations, Le Tanneur wanted to regain control of its premium brand, as well as its communication and data. The company decided to relaunch its website and e-commerce operations internally. Without a large development team in-house, Le Tanneur was looking for a flexible solution that allowed it to easily manage its online storefront. It wanted a platform that could provide an intuitive payments integration, including powerful features to prevent fraud, improve conversion rates, and accelerate online sales.

Solution

Le Tanneur relaunched its e-commerce site on Shopify with the Stripe Connector. Thanks to Stripe’s flexible integration, Le Tanneur can now modify and update its payments settings without the resources of a robust development team. Stripe’s integrated product stack offers fraud protection and smart payment features, which reduces friction at checkout. Le Tanneur was reassured by the native association between Shopify and Stripe, enabling efficient reconciliation from point-of-sale to payment.

Results

The move to Stripe and Shopify doubled Le Tanneur’s online conversion rate from its previous website. The checkout experience is optimised to reduce complexity, which was key in enhancing Le Tanneur’s premium image. “The Stripe Connector for Shopify allows us to provide our customers with a payment experience above market standard, right out of the box. No longer were our shoppers forced to create an account to pay; they could pay in record time,” says Alice Benoit, Digital Manager at Le Tanneur.

Anti-fraud efforts backed by Stripe Radar

Fraudulent charges are prevalent in the luxury retail industry, particularly with foreign credit cards. Before partnering with Stripe, Le Tanneur managed fraud risk manually with an external agency, which was expensive and time consuming. Stripe Radar has addressed this critical challenge, allowing Le Tanneur to mitigate fraud internally with an automated solution. Leveraging both Radar and 3DS, Le Tanneur has saved hours of company resources while maintaining a high level of reporting and protection against fraud.

Built for today and for tomorrow

Currently, 10% of Le Tanneur’s revenue is driven by its online storefront. As the company looks to expand in new markets across Europe, its goals include increasing e-commerce sales. Because of Stripe’s Global Payments and Treasury Network (GPTN), Le Tanneur has the opportunity to add more global payment methods from a single integration within the system it already has in place with Shopify, allowing it to easily scale to additional countries.