Missguided increases checkout conversion and accelerates international growth with Stripe

For fast-fashion retailer Missguided, the rise of mobile and global shopping has paved the way to breakout growth in recent years. The company sells online internationally and through physical stores in the United Kingdom, its home base.

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With a growing network of sales channels and millions of customers located all over the world, Missguided, a fast-fashion retailer, needed to deliver a fast, seamless checkout experience across channels and markets without burdensome and complex systems. Whether customers are browsing the Missguided website or using the mobile app, they want to find and buy new looks without navigating a ten-step checkout process or getting redirected to a separate payments website. And when new payment options came to the market, like Apple Pay, Missguided wanted to be able to quickly offer these payment methods to its customers.

With customers in more than 150 countries, Missguided needed a payments platform with global reach and built-in fraud protection that wouldn’t require constant oversight or significant technical and operational resourcing.


Missguided chose to partner with Stripe for its simple and powerful payments platform to help fuel the company’s long term growth. By pairing Stripe solutions with their Adobe Commerce platform, Missguided can run smoothly for shoppers in every country, with localised checkout flows and support for payments in 130+ currencies.

"Stripe was a natural fit, with its emphasis on software that goes far beyond payments and a fundamentally different approach to commerce online," said Mark Leach, Head of Commerce at Missguided.

Missguided also chose Stripe Radar for added fraud prevention. Stripe Radar is fully integrated with the platform and helps Missguided combat fraud without disrupting payments flows or adding work for the Missguided team. Radar is powered by machine-learning technology that gathers data from Stripe’s global network of hundreds of thousands of businesses and automatically adapts to stop fraudulent transactions.


Now, with a simple and powerful payments platform, and a team of world-class engineers constantly adding new features and improving infrastructure, Stripe helps Missguided craft seamless payments experiences that can be integrated easily and launched to help fuel the company’s long term growth. With a frictionless global checkout experience that is fast, simple, and fully-optimised, Missguided was able to increase conversion rates across web and mobile.

Global, secure payments

Radar increases revenue for Missguided by distinguishing fraudsters from legitimate customers to maximise acceptance rates for authentic transactions. Radar automatically blocks potentially fraudulent payments before they happen and reduces the manual work that otherwise would have been required of Missguided to screen payments for fraud. With Stripe Radar, which is fully integrated with the platform, Missguided has more time to focus on doing what they do best: making the online and mobile shopping experience even better.

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