Many businesses are turning to buy now, pay later (BNPL) options such as Klarna through Stripe’s Optimized Checkout Suite, allowing them to offer flexible payments while maintaining a simplified checkout experience. Through a single integration, businesses can quickly enable Klarna’s payment solutions that drive proven results: up to 6.6% increase in revenue and 40% higher average order values compared to card payments. Here’s how four different industries are seeing success:

Automotive

In the automotive industry, unexpected vehicle maintenance costs can create significant financial stress for customers, causing them to delay repairs. Tekmetric, one of the largest auto shop management platforms in the US, is addressing this challenge by enabling repair shops to surface Klarna as a payment method at checkout to give car owners the flexibility to pay in installments.

Powered by Stripe’s Optimized Checkout Suite, auto repair shops using Tekmetric’s platform have seen a 3x increase in average repair order values by offering flexible payment options such as Klarna. This allows customers to access repair services, particularly emergency repairs, without straining their budgets. Tekmetric differentiates its payment offering and drives higher payment volumes while repair shops can easily manage payments—giving their customers the flexibility and peace of mind they need.

Events and ticketing

In recent years, the ticketing industry has seen a surge in prices and demand for popular events such as concerts, sporting events, and conferences. Events sell out quickly, requiring eventgoers to act fast. Because of this competitive environment, many customers are looking for ways to secure tickets while staying in control of their finances.

With Klarna’s flexible payment options such as Pay in full, Pay in 4, or Pay later, customers have more flexibility to purchase tickets, opt for add-ons or VIP packages, and secure their tickets without missing an often short buying window.

TicketSocket, a ticketing and event registration platform, provides event organizers with greater control over their money, data, and branding. By offering flexible online payment options for events ranging from festivals to sporting events, TicketSocket’s event organizers can give ticket purchasers more ways to pay for experiences, allowing them to access Klarna’s dynamic spending limit and making it especially beneficial for higher-priced events. The average order volume for Klarna purchases exceeds $800—nearly double the average order volume seen with other payment methods.

The impact is particularly strong in European markets, where one major TicketSocket customer reports Klarna accounting for 7.6%–8.5% of transaction volume, depending on the country. Offering Klarna allows TicketSocket to differentiate from competitors and grow revenue, enabling event organizers to let eventgoers pay using their preferred method.

Retail

Buyers often seek flexibility in payment methods, but many retailers don’t provide these options, making purchases less accessible. Offering BNPL services can help businesses drive conversions and average order value. Indochino, North America’s leading made-to-measure menswear brand, faced challenges attracting younger demographics and selling higher-value items. The company set out to transform its payment experience for a digital-first market by implementing Klarna through Stripe.

The implementation took just four engineering days, with the streamlined integration simplifying financial reporting and payouts. Indochino saw an overall lift in sales volume and a 16% increase in average order value. By offering Klarna’s flexible payment options, Indochino has successfully expanded its customer base while increasing order values.

“Through the Klarna and Stripe partnership, we were able to get up and running quickly with a tailored service that met our needs perfectly,” said Alex Nazarevich, former ecommerce director at Indochino.

In the organizational merchandise space, retail platform OrderMyGear’s user base of promotional product distributors, apparel decorators, and team dealers have found success offering flexible payments through Stripe. Klarna has helped OrderMyGear users increase conversions while meeting customer demands: they’ve seen a 67% increase in average order value with Klarna on Stripe.

“Our customers can’t get enough of it,” said Lauren Zimmermann, a senior product marketing manager at OrderMyGear. “They serve a lot of parents, whose kids may need a player bundle in order to participate in their sports season. Klarna makes those mandatory purchases significantly more budget-friendly.”

Creator economy

For online learning platforms such as Thinkific, supporting creators in converting sales and building a sustainable business is a top priority. By enabling creators to offer flexible payment options, Thinkific makes education more accessible and its creators can increase their reach and convert more revenue-driving subscriptions faster.

“When you’re a high-growth company, there’s nothing more valuable than speed and the ability to move fast,” said Peter Fitzpatrick, former vice president of commerce at Thinkific. “With Stripe, we’re able to integrate new features quickly and without much effort. This has made it easier for us to create value and accelerate our return on investment.”

The addition of Klarna and nine other payment methods through Stripe’s Payment Element—part of the Optimized Checkout Suite—has allowed the company to scale while offering more payment options to creators.

Adding BNPL methods such as Klarna has helped Thinkific increase conversion rates and average order value for its creators. Average orders made with flexible payment options such as Klarna are more than three times higher than transactions made with cards.

The future of flexible payments on Stripe

Stripe’s integration with Klarna is helping businesses across various industries to meet the growing demand for flexible payment options. With 46% higher purchase frequency than average shoppers and access to Klarna’s network of more than 100 million active customers, businesses can drive growth while better serving their customers’ needs.

As customer preferences shift, Klarna on Stripe positions businesses to adapt to changing payment needs and enhance their customer experience—optimizing for conversion at checkout.

Ready to get started with Klarna on Stripe? Enable Klarna on your new or existing Stripe account.