Starting a cleaning business might seem simple: you grab supplies, find a few clients, and start scrubbing, right? Though the cleaning industry is full of opportunities, building a successful business requires a good strategy and hard work to carve out your place in the market. The global cleaning services market was worth an estimated $415.93 billion in 2024 and is expected to grow at an annual rate of 6.90% from 2025 to 2030.

Whether you’re looking for a side hustle, a full-time gig, or a new business venture, a cleaning business offers flexibility and potential for growth. Below, we’ll discuss how to launch a cleaning business, including choosing your niche, pricing your services, handling the paperwork, and finding your first clients.

What’s in this article?

• Why start a cleaning business?
  
• What supplies and equipment do you need?
  
• What are the legal requirements for a cleaning business?
  
• How do you price cleaning services?
  

Why start a cleaning business?

There are several compelling reasons to launch a cleaning business. You can own a small business and maintain flexibility, among other benefits. Here’s why this industry has serious potential:

You’re addressing a constant, unchanging demand

People and businesses need clean spaces: there’s no automation, app, or invention that will eliminate the need for a physically clean environment. Whether you’re cleaning homes, offices, schools, or commercial buildings, you’re entering an evergreen, resilient market.

You can create a niche with premium rates

To boost rates, you can specialize in high-ticket areas such as post-construction cleanup, medical facility sanitation, eco-friendly cleaning, and vacation rental turnovers. When you become the go-to in a niche, you can charge accordingly and set yourself apart from competitors that offer standardized services.

Your business can scale without additional overhead

With a cleaning business, you can start small—just you and some supplies—and scale your service into a larger operation with minimal risk. You can add staff, expand service areas, and take on more lucrative contracts without major investment. It’s a natural foundation for entrepreneurial growth.

You can tap in to repeat business

Clients regularly need cleaning businesses. You can create a predictable revenue stream by scheduling weekly home cleanings, biweekly office maintenance, or daily industrial cleaning. It’s a business model in which repeat customers are part of the service, unlike with other industries in which you’re constantly chasing new clients.

You have the flexibility to build the business you want

The cleaning industry lets you build the lifestyle and business culture you want for yourself and your employees. Do you want to cater only to luxury clients in a specific neighborhood? You can. Would you prefer commercial spaces where your work happens after hours? That’s an option, too.

You’re doing high-impact work

Cleaning is mainly done behind the scenes, but it can have a real impact—whether you’re helping a busy family reclaim their time, providing employees with a healthy work environment, or assisting someone with disabilities to maintain their home. This gives the business a rewarding dimension.

You have a low barrier to entry

Though startup costs are low and it’s easy to enter the market, those aren’t reasons to underestimate the potential in this field. If you commit to excellence and clear communication, you can outperform competitors and build a reputation that will bring in referrals.

You can use technology to expand

There are plenty of tech solutions, including scheduling apps and customer relationship management (CRM) tools, that can make it easier to run your cleaning business. You don’t have to rely on paper invoices and manual scheduling.

What supplies and equipment do you need?

The materials you need to start a cleaning business depend on the types of services you plan to offer. As you launch, investing in quality items can save you time, money, and frustration later. Here are the materials you need by category:

Cleaning supplies

• All-purpose cleaner: Get a versatile product for counters, surfaces, and general messes.

• Disinfectant: Use high-quality, government-approved disinfectants for bathrooms, kitchens, and other areas frequented by people. If you’re targeting a green niche, consider eco-friendly options.

• Glass cleaner: Streak-free performance is nonnegotiable for windows and mirrors.

• Degreaser: This is especially useful in kitchens or industrial settings.

• Floor cleaner: Choose one that’s suited to multiple surfaces, or stock specific products for wood, tile, and laminate.

• Bathroom cleaner: Find a product that eliminates soap scum, mildew, and hard water stains.

• Furniture polish: This is a must if you’re working in homes or offices with wood surfaces.

Tools for application

• Microfiber cloths: To avoid cross contamination, invest in a variety of sizes and colors (e.g., one color for bathrooms and another for kitchens).

• Sponges and scrubbers: Keep different textures for light stains vs. tough grime.

• Mops: Consider a sturdy spray mop for smaller jobs and a traditional bucket mop for larger spaces.

• Vacuum cleaner: Choose a reliable, commercial-grade vacuum. If you’ll be working in allergy-sensitive environments, prioritize lightweight, bagless models with HEPA filters.

• Broom and dustpan: A heavy-duty broom is perfect for reaching corners and spaces where a vacuum might struggle.

• Extendable dusters: Use longer dusters for ceiling fans, high shelves, and hard-to-reach areas.

Equipment for special services

• Carpet cleaner: This is a specialized machine for deep cleaning carpets.

• Steam cleaner: This is great for sanitizing without chemicals, especially for upholstery, curtains, or sensitive areas.

• Pressure washers: Use one of these if you’re doing exterior cleaning for patios, sidewalks, or driveways.

• Window cleaning kit: This includes a squeegee, extendable pole, and glass scraper for the best results.

Storage and transportation

• Cleaning caddy or tote: A durable caddy helps you easily move your essentials from one room to another.

• Rolling cart: A cart keeps everything at hand for larger jobs or commercial spaces.

• Car storage solutions: Consider bins or organizers to keep your car neat and prevent supplies from leaking.

Safety and hygiene

• Gloves: Use disposable nitrile gloves for their chemical resistance and durability.

• Face masks or respirators: Wear a mask for jobs that involve heavy dust, allergens, or strong chemicals.

• Apron or uniform: Work clothes make you look experienced and protect your clothes.

• Trash bags: Heavy-duty bags are helpful for hauling out waste, especially from offices or post-construction cleanups.

• First aid kit: Have one of these kits on hand in case of an injury.

Marketing and administration tools

• Business cards and flyers: These help people learn about your business.

• Scheduling software: Apps such as Jobber or Housecall Pro can help with client bookings and invoicing.

• Branded gear: Matching shirts or aprons with your logo can build confidence and recognition.

What are the legal requirements for a cleaning business?

Though the legal requirements for starting a cleaning business can vary by location, there are common steps to follow. Here’s what you need to do to operate legally:

Registration

• Choose a business structure: Decide whether you’ll operate as a sole proprietor, limited liability company (LLC), or corporation. An LLC is a common choice for cleaning businesses because it provides personal liability protection and relatively simple filings.

• Register your business name: If you use a name other than your own, you must file a “doing business as” (DBA) name with your local government.

• Obtain a tax ID number: If you’re based in the US and plan to hire employees or operate as a corporation, you’ll need an Employer Identification Number (EIN). Other countries have similar tax ID numbers for businesses.

Licenses and permits

• General business license: Many cities and counties require a basic business license to operate.

• Specialty licenses: Some municipalities require additional permits for specific cleaning services, such as handling hazardous materials and industrial cleaning.

• Vendor’s license: If you plan to sell cleaning supplies or products to clients, you might need a vendor’s license.

Insurance coverage

• General liability insurance: This coverage isn’t always required but protects you from claims of property damage or injury while you work on site.

• Workers’ compensation insurance: If you have employees, this is often a legal requirement to cover workplace injuries.

• Commercial auto insurance: If you’re using a vehicle for business purposes, your personal auto insurance might not be adequate.

Tax and financial compliance

• Sales tax registration: If you’re required to collect taxes for providing cleaning services, you’ll need to register for a sales tax permit.

• Tax filing: Depending on your structure, you might need to file quarterly estimated taxes or payroll taxes if you hire employees.

Employment and labor laws

• Labor laws: Ensure you’re complying with local labor laws, which can include paying at least minimum wage, any overtime benefits, and nondiscrimination rules.
  

Health and safety compliance

• Health and safety compliance: For cleaning businesses that handle chemicals, government agencies such as the Occupational Safety and Health Administration (OSHA) in the US require proper labeling, safety training, and storage protocols to protect workers.

• Cleaning product regulations: Familiarize yourself with local rules regarding the use and disposal of certain cleaning chemicals, especially for industrial services.

Marketing and advertising regulations

• Local advertising rules: Some cities might regulate where and how businesses can advertise (e.g., signage, door-to-door flyers).

• Truth-in-advertising laws: Ensure any claims about your services (e.g., “100% eco-friendly” or “satisfaction guaranteed”) are accurate to avoid legal issues.

How do you price cleaning services?

The prices for your services should cover your costs, make a profit, and keep you competitive in your market. Here’s how you can decide on pricing:

Understand your costs

Before you can set prices, you need to know what it costs to deliver your services. Think about:

• Labor: What are you paying yourself or your team per hour? Include wages, taxes, and any benefits if you have employees.

• Supplies: Even small individual costs for cleaning products, tools, and equipment add up.

• Transportation: Gas, wear and tear on your vehicle, and insurance are part of your expenses.

• Overhead: Don’t forget about business licenses, insurance, marketing, software, and other ongoing costs.

Calculate the cost of one hour of cleaning as a baseline for a rough estimate.

Choose your pricing model

Cleaning businesses typically price their services using one of these three methods:

• Hourly rate: This is a set price per hour of work. It’s straightforward and makes sense for jobs where the time needed can vary, such as deep cleans.

• Flat rate: This is a fixed price for a specific job or space, such as a two-bedroom house or a 5,000-square-foot office. Clients like flat rates because they know the cost up front, but this model requires accurate estimations.

• Per square foot: This method is standard for commercial jobs and involves charging a certain amount per square foot (e.g., $0.10–$0.50), depending on the space and service.

Research your market

Look at what your competitors are charging. Check local websites, call businesses as a potential client, or read reviews to get insight into what customers expect. Though you shouldn’t undercut other businesses just to compete, understanding the range will help you position yourself effectively.

Consider service type and frequency

The type and frequency of cleaning affect the price:

• Basic vs. deep cleaning: Deep cleaning (e.g., scrubbing baseboards, cleaning inside appliances) takes more time and effort, so charge more for this service than you would for standard cleaning.

• One-time vs. recurring services: Offer discounts for recurring clients because the space will be easier to maintain after your initial visit.

• Specialty services: If you provide extras such as carpet cleaning, window washing, and post-construction cleanups, price these as add-ons or separate services.

Factor in your profit margin

Once you’ve calculated your base cost, add a profit margin. Depending on your location and niche, the average profit margin can vary. One of the biggest janitorial businesses in the US, for example, had a 3.1% profit margin in 2025. Don’t be afraid to charge what you’re worth; clients value quality and reliability.

Consider job size and complexity

Not all bookings are the same. Cleaning a cluttered home or a high-traffic office will require more effort than cleaning a tidy one. If a space has special circumstances (e.g., pet hair, stains, unusual cleaning needs), factor them into the price.

Create transparent estimates

When you provide quotes, clarify what’s included in the price:

• Is laundry or dishwashing included, or do they cost extra?

• Are you charging for supplies or offering an eco-friendly package for an additional fee?

• Will you charge another fee for cleaning high windows or the fridge?

Test your prices, and make changes as needed

Once you’ve set your prices, test them out. If you’re getting booked too quickly, your prices might be too low. If you’re not getting enough clients, you might need to adjust. Ask clients for feedback, and monitor your profit margins to track whether you’re hitting your financial goals.