See how to use Stripe to optimize your checkout flow and accept payments from around the world.
Watch this session to learn about:
- How Stripe helps ecommerce businesses reduce friction for customers
- Stripe Checkout and Elements—hosted payment pages and embeddable UI components you can use to offer an optimized checkout flow
- Offering local payment methods no matter where your customers are
- How Stripe Radar helps businesses prevent fraud losses and increase revenue
Narrator: Hi, thanks for joining. If you’re an ecommerce store, you’re in the right place, because that probably means you want every shopper on your site to have a frictionless experience that results in a successful purchase.
That’s where Stripe comes in. We’ve been processing payments for our customers for more than a decade. We’ve built products like APIs, hosted payment pages, and embeddable components that can be easily added to your website—all to make payments simpler while keeping your customers happy. You see, it doesn’t take much for a shopper to abandon their cart before checkout.
Long checkout forms or a typo leading to a declined transaction could be all it takes for a customer to walk away. So let’s take a look at how Stripe can help from the customer’s perspective, as well as the backend UI. Welcome to Furni, the one-stop decor shop we created to illustrate our story. Our trendy ecommerce store sells furniture to millions of customers around the world.
We’ll just add some items to our cart, like this sofa and an ottoman so you can put your feet up. Now we’re ready to check out. And this is where shoppers may run into friction, so we created Stripe Checkout, a hosted, pre-built checkout flow that’s conversion optimized, and Stripe Elements, optimized UI opponents that can be embedded within your own checkout flow.
We’ve applied the lessons we’ve learned from serving millions of different businesses so your team doesn’t have to reinvent the wheel. In this case, Furni is using Stripe’s Payment Element, which provides real-time validation on fields like card number and zip code, integrates with Stripe Tax to automate sales tax and VAT calculation, and supports 20-plus payment methods with a single integration.
That includes buy now, pay later payment methods like Afterpay, which allows shoppers to break up their payment into installments. That’s important because if the shopper doesn’t see their preferred payment method, they might not complete their purchase. And, while credit cards are the most popular payment method in the United States, there are lots of variations around the world.
Both Checkout and Elements automatically detect where their shopper is located, and offer them local payment methods in their market. For instance, a shopper in the Netherlands would see iDEAL, while a shopper in Singapore would see Alipay and WeChat Pay as payment options. And there’s Link with Stripe, which enables shoppers to save their details for use across any other Stripe business without having to reenter their information, because the best way to eliminate friction is to remove the payment method step entirely.
Now, let’s complete the purchase and see what it looks like behind the scenes on Furni’s Stripe Dashboard, where you’ve got complete access to all kinds of details about each payment. Next there’s Stripe’s fraud prevention tool, Radar, which uses machine learning models to predict which purchases could be fraudulent.
This is particularly important for a merchant like Furni. They sell high-value items that are expensive to manufacture and ship. Radar strikes the right balance—not aggressive enough to block legitimate purchases and not permissive enough to allow fraud to slip through.
And it’s constantly improving by observing new fraud patterns across the millions of businesses and hundreds of millions of shoppers that use Stripe. All of this helps businesses like Furni and you prevent fraud losses and increase revenue. Our platform enables you to do things like offer local payment methods and use our fraud prevention tools with no additional integrations required. Businesses can even get started accepting payments on day one with zero code.
These are just a few of the solutions Stripe has for ecommerce businesses. We can also power subscriptions, in-store payments, multi-sided marketplaces, and more depending on your needs and your business model. And we have solutions for other business models too. So if you’re a B2B SaaS, a SaaS platform looking to offer payments as a product, or an online marketplace, you might want to look them up.
Check out stripe.com for more information. And hey, thanks for watching.