GlossGenius helps beauty and wellness entrepreneurs book more business with Stripe

GlossGenius is empowering success in our local economy: tens of thousands of beauty and wellness small businesses and entrepreneurs are using GlossGenius to manage, run and grow their businesses. With a powerful solution that centralizes critical workflows across scheduling, client management, payments, marketing and more, GlossGenius is at the center of beauty and wellness business owners’ livelihoods. But more than just providing powerful functionality, GlossGenius lets merchants do it their way with a customized, branded experience built on Stripe Connect for integrated payments. And, with Tap to Pay on iPhone and Stripe Terminal SDK, professionals can accept in-person, contactless payments without additional hardware.

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GlossGenius enables tens of thousands of beauty and wellness entrepreneurs to run their businesses with a suite of easy, intuitive, and powerful business, marketing, and payments solutions. “Running a small business can be challenging when your back office is scattered across a bunch of point solutions and you have little time left to focus on what you really love doing,” said Danielle Cohen-Shohet, Founder and CEO of GlossGenius. “We’re helping our merchants make more money by consolidating all of those systems, helping them understand what they’re doing and where they need to go, and giving them more insights and control to realize their entrepreneurial dreams.”

GlossGenius chose Stripe Connect as an easy-to-deploy payments platform. The company’s full-featured offering helped GlossGenius become one of the top software products in the industry, earning trust and recognition as one of the best platforms with awards like Beauty Launchpad’s top readers’ choice for salon software and Tearsheet’s Power of Payments Best Payment App. As the company became one of the fastest-growing solutions for beauty and wellness entrepreneurs, it looked to add even more capabilities for its customers. One of its top priorities was to give merchants more ways to personalize their businesses with easy customizations and flexible payments options.


GlossGenius chose Stripe Connect as an easy-to-deploy payments platform. GlossGenius knew Stripe’s ease-of-use and configuration capabilities would help its payments needs. As it used Stripe Connect to integrate payments into its solutions, merchants could focus on growing their businesses while Stripe handled Know Your Customer (KYC) requirements. GlossGenius also utilized Stripe Billing to easily bill its subscription customers and Stripe Terminal to build customized in-person checkout experiences and offer merchants more ways to accept payments.

For even more flexibility, GlossGenius also used Tap to Pay on iPhone and Stripe Terminal SDK so merchants can accept contactless in-person payments with only an iPhone. It’s an easy way to accept payments across the salon space without maintaining traditional payments hardware.

“Stripe’s configuration capabilities let us build infrastructure our way while giving merchants the power to do things their way,” added Cohen-Shohet.


Stripe’s powerful and flexible payments products provide the scale and configuration necessary for GlossGenius—and its customers—to continue their rapid pace of growth.

GlossGenius has already helped beauty and wellness entrepreneurs and business owners manage over $1 billion in credit card payments, adding more merchants in 2021 than it did in the previous four years combined. Cohen-Shohet said: “We’re trying to provide infrastructure for merchants to facilitate payments with their own clients, but we’re also looking for a more holistic offering across payments and subscriptions. It’s all available for us on Stripe and that was really important.”

For business owners who don't want to buy or maintain traditional hardware, GlossGenius was able to offer simple and flexible payments with Tap to Pay on iPhone and Stripe Terminal SDK. In fact, GlossGenius now has thousands of businesses using new in-person payment options like Tap to Pay on iPhone. GlossGenius knows the importance of in-person payments at beauty and wellness businesses, and the unified commerce nature of Stripe Terminal is helpful.

GlossGenius saw that Stripe shared its long-term vision to bring more financial options to small business owners. Seeing the potential value of additional integrated financial services gave GlossGenius further confidence in its relationship with Stripe. Cohen-Shohet said: “The future of financial services always starts with the end customers and we have a great opportunity to be able to share that desire to enable more small business success with the team at Stripe.”

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