Stripe Atlas guides to running an internet business

We’ve worked with experienced entrepreneurs and industry experts to give you authoritative, actionable guidance on how to run the business side of your company, so that you can focus your efforts on building something people will love.

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Business

Recruiting outside of your personal network

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Business

AMA with Steli Efti

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Business

AMA with Heidi Zak

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Finances

Retirement plans for U.S. startups

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Business

Building a great product management organization

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Business

AMA with Tom Blomfield

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Investors

AMA with John Doerr

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Legal

LLCs vs. C Corps

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Business

Founder Stress

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Business

Networking for founders

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Growth

Email marketing for e-commerce

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Business

SaaS Pricing

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Business

The business of SaaS

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Finances

Equity for founders

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Finances

Surviving tax season

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Growth

Finding your first customers

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Finances

Business taxes

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Getting Started

Pitching your early stage startup

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Finances

Bookkeeping and accounting

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Legal

Incorporation

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Legal

Employment

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Legal

Transactions and agreements

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Legal

Managing Risk

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Investors

AMA with Marc Andreessen

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Open sourcing the technology of running a business

Stripe Atlas supports entrepreneurs worldwide who make things and sell them to customers. Many of the mechanics of running their businesses are opaque, documented poorly in scattered places, and difficult to get a straight answer on from experts.

We wanted to level access to the technology of running a business, like open source software levels access to the underlying infrastructure to create wonderful new software products. We published a variety of guides on topics like pitching investors, bookkeeping and business taxes, the basics of negotiating contracts for software companies, and everything else you see above. We’re also adding to the guides regularly, once or twice a month.

Our guides are written at Stripe by experienced entrepreneurs and industry experts; where appropriately marked, they’ve been vetted by external lawyers and accountants for accuracy. We strive for them to be comprehensible by first-time entrepreneurs without a business background but still useful to more experienced founders.

We give more detailed and specialized advice to members; join Stripe Atlas today to get the opportunity to ask questions of our experts, interact with other founders on our forums, and participate in events like the Q&A session with Marc Andreessen which we periodically host. You can also sign up free for email updates from us when we publish new guides.

Email us at atlas@stripe.com if there are any topics that would be particularly useful to your business.