China UnionPay: An in-depth guide


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  1. Introduction
  2. Where is China UnionPay used?
    1. China
    2. Globally
    3. Asia
  3. Who uses China UnionPay?
    1. Customer segments
    2. Businesses
    3. Use cases
  4. How China UnionPay works
    1. For customers
    2. For businesses
    3. Functionalities and features
    4. UnionPay in China
  5. Benefits of accepting China UnionPay
    1. Attract a growing Chinese clientele
    2. Streamline cross-border trade and payments
  6. China UnionPay security measures
    1. Card security
    2. Network security
  7. Accepting China UnionPay as a payment method
    1. For businesses in China
    2. Startup process
    3. For businesses outside China
    4. Startup process
    5. Accepting UnionPay with Stripe
  8. Alternatives to China UnionPay
    1. Alipay
    2. WeChat Pay

China UnionPay Co. Ltd.—commonly referred to as China UnionPay (CUP) or UnionPay—is a major player in the bank card services industry. Based in Shanghai, the state-owned UnionPay provides a range of financial services, with a focus on card-based payment solutions. Its offerings include various types of cards, including prepaid, commercial, themed, premium, debit, and credit cards. It also provides payment solutions including online and mobile payments, mobile point-of-sale (mPOS), integrated circuit (IC) cards, and a cross-border business-to-business (B2B) platform. UnionPay also offers services such as cross-border remittances, merchant services, emergency support solutions, global assistance, tax refund, VIP lounges, global travel services, and express services for China visa applications.

UnionPay has established a significant market presence in Asia and Oceania, Europe, America, and Africa, serving customers and businesses through its branch offices and online portals. UnionPay has 45% of the global market for card spending, surpassing Visa and Mastercard—a notable achievement for a business that, one decade ago, had only a negligible share of the global market. UnionPay’s success can be attributed in part to its initiatives and partnerships.

In the United States, UnionPay is gaining acceptance among businesses. The network has been setting up agreements with processors and merchant acquirers. A key development in its expansion has been a partnership with Discover Financial Services, which allows UnionPay cardholders to make purchases at businesses that accept Discover in the US and China. UnionPay personal identification number (PIN) debit cards are also accepted in the US via the Discover-owned Pulse network.

However, the business faces challenges and competition, particularly in markets where other payment service providers (PSPs) are well established. Its success in new markets, including the US, is a gradual process and involves overcoming regulatory and market-specific hurdles.

Below, we’ll examine what businesses need to know to potentially integrate UnionPay as part of their payments system. If you’re thinking about accepting UnionPay as a payment method, here’s what you should understand, plan for, and think about.

What’s in this article?

  • Where is China UnionPay used?
  • Who uses China UnionPay?
  • How China UnionPay works
  • Benefits of accepting China UnionPay
  • China UnionPay security measures
  • Accepting China UnionPay as a payment method
  • Alternatives to China UnionPay

Where is China UnionPay used?

UnionPay’s usage reflects its strategies in different markets. In China, its dominance is boosted by government ownership and the sheer size of the market. Globally, its focus on developing economies has aided its expansion. In more established markets such as the US and Europe, partnerships and compliance with local regulations are key to its growth. Here’s a closer look at how UnionPay works in different markets:


In its home market, UnionPay accounted for 93% of payment card spending in 2019, according to a report from RBR. This dominance is also supported by the Chinese government’s financial inclusion initiatives. Despite strong competition from domestic digital payment platforms such as Alipay and WeChat Pay, UnionPay’s standing remains strong.

Here are some additional statistics that highlight UnionPay’s dominance:

  • Number of cards: Over 9.4 billion UnionPay cards were in circulation worldwide as of 2021, making it the world leader in terms of cards issued. Mainland China accounts for the majority of UnionPay cards.

  • Card acceptance: UnionPay cards are accepted at virtually all ATMs and businesses throughout China.

Greater China (Hong Kong, Macau, and Taiwan): The cards are also widely accepted beyond mainland China because these areas’ cultural ties and their significant Chinese populations. In Hong Kong, almost all ATMs accept CUP cards.


Beyond China, UnionPay has made large strides, reporting over 200 million cards in circulation outside the Chinese mainland. This growth can largely be attributed to a push in developing countries, where governments encourage people to enter the banking system. However, it’s important to note that outside China, UnionPay’s spending market share drops significantly to about 1%. This indicates its global expansion heavily relies on its strong home market base. Here’s a closer look at its global use:

  • US and Europe: In the US and Europe, UnionPay’s strategy has focused on partnerships and compliance with local regulations to gain market acceptance. Through agreements with major payment processors and financial institutions, UnionPay now has cards increasingly accepted in these regions. These moves reflect UnionPay’s understanding of the importance of local partnerships in entering Western markets, where other card networks such as Visa and Mastercard are better established.

  • Acceptance: Though not yet ubiquitous, UnionPay cards are increasingly accepted at major retailers, tourist destinations, and transportation hubs in the US and Europe. Businesses in over 90% of countries in Europe accept UnionPay, along with over 80% of US businesses.

  • Transaction volume: Though still modest compared with Visa and Mastercard, UnionPay’s transaction volume outside China is growing steadily.

  • Discover Financial Services: This partnership allows UnionPay cardholders to use their cards at Discover-accepting businesses in the US and vice versa in China. This significantly expands UnionPay’s reach in the US, particularly for Chinese tourists and students.

  • Global ATM networks: UnionPay has partnered with major ATM networks including PLUS and Cirrus, allowing its cardholders to withdraw cash at ATMs across the US and Europe. In the US, over 90% of ATMs accommodate UnionPay cards.

  • Local acquiring banks: UnionPay actively collaborates with acquiring banks to integrate its network into their systems. This facilitates acceptance at smaller businesses and expands UnionPay’s reach beyond large chains.


In contrast to its measured entry into the US and Europe, UnionPay has experienced wider acceptance in Asia. Here’s how UnionPay works across the continent:

Widespread acceptance


  • Fintech collaboration: Partnering with local fintech businesses in markets such as India and Indonesia accelerates adoption and uses existing infrastructure.

  • Retail and travel businesses: Collaborations with major retailers and travel agencies such as AirAsia and offer exclusive deals and enhance brand visibility.

Innovation driving growth

  • Digital wallets: UnionPay’s QuickPass wallet has features including contactless payments, loyalty programs, and bill payments, which appeal to tech-savvy customers.

  • Cross-border payment solutions: Initiatives such as UnionPay International’s “One Belt and One Road” program facilitate cross-border transactions and support trade.

  • Financial inclusion: UnionPay actively supports initiatives providing unbanked populations with affordable payment solutions.

Challenges and opportunities

  • Competition: Visa and Mastercard remain significant players, particularly in markets such as Japan and Singapore.

  • Regulation: Dealing with diverse regulatory landscapes across the region requires adaptation and compliance.

  • Expanding beyond tourism: Long-term success hinges on attracting local customers and businesses beyond Chinese tourists.

  • Developing countries: UnionPay’s expansion into developing countries is influenced by market potential and regulatory environments. In these regions, UnionPay often collaborates with local banks and uses government-driven financial inclusion initiatives. This approach aligns with UnionPay’s growth strategy and reflects an understanding of the importance of local partnerships and regulatory compliance in these markets.

Who uses China UnionPay?

UnionPay’s customers span various customer segments, businesses, and use cases. Here’s a detailed look at who uses UnionPay:

Customer segments

  • Chinese residents: UnionPay is a popular choice among Chinese customers for online and offline transactions. It’s among the top payment apps in China, with 45% of people in mainland China reporting that they use UnionPay, though it trails businesses such as Alipay and WeChat Pay, which about 90% of people report using.

  • Generation Z customers: Particularly in the social commerce sector, which has seen rapid growth in China, Gen Z customers (those born from 1995 to 2010) are driving the market. They are drawn to platforms offering ease and convenience, such as video and live-streaming sites for shopping, which indirectly influences the use of various payment methods, including UnionPay.

  • Tourists and international travelers: UnionPay has made significant inroads in catering to tourists and international travelers, especially in Asia, Europe, and North America. The business’s partnerships and acceptance at popular tourist destinations facilitate its use by this segment.

  • Unbanked and underbanked populations: UnionPay actively supports financial inclusion initiatives, providing affordable payment solutions to underserved communities.

  • Chinese tourists abroad: UnionPay offers hassle-free transactions abroad through partnerships with international networks and local banks. UnionPay cards are accepted in over 180 countries and regions.

  • Small and medium-sized enterprises (SMEs): UnionPay provides cost-effective payment processing solutions for SMEs, making them competitive in the digital marketplace.


  • Retail and ecommerce: With the massive ecommerce market in China, UnionPay is widely used by online retailers. It also has a strong presence in physical retail, especially in areas frequented by Chinese tourists or in regions with significant Chinese populations.

  • Banking and financial institutions: Major banks in China continue to dominate the financial sector, with UnionPay cards being a primary offering. UnionPay’s dominance in global card use, largely driven by spending in China, is indicative of its widespread use in the banking sector.

  • Social commerce platforms: The rapid growth of social commerce in China has fostered an environment in which multiple payment options, including UnionPay, are used. Luxury international fashion brands and other retailers on platforms such as Tmall Luxury Pavilion and likely offer UnionPay as a payment method.

  • Cross-border B2B trade: With China’s push to encourage cross-border use of its currency system, known as renminbi (RMB), with its base unit being the Chinese yuan (CNY), foreign importers and recipients of China’s Belt and Road loans are encouraged to make payments in CNY, which could involve UnionPay’s services.

  • Retail businesses: From large businesses such as Suning and to international brands such as Carrefour and McDonald’s, large retailers use UnionPay’s extensive network to reach Chinese customers.

  • Travel and hospitality: Airlines such as Air China and hotel chains such as Hilton partner with UnionPay to offer exclusive deals and cater to Chinese tourists.

  • Ecommerce platforms: Alibaba,, and Pinduoduo, all well-known ecommerce businesses in China, integrate UnionPay for easy online payments, where it is especially popular with digital wallets such as QuickPass. Mobile wallets are ubiquitous in China, with 84% of people using them, according to a 2022 GlobalData survey.

  • Public services and utilities: From bill payments to transportation ticketing, UnionPay facilitates cashless transactions for various public services, providing convenience and ease of access.

Use cases

  • Mobile and online payments: UnionPay is not just limited to card-based transactions. The business has embraced mobile payment solutions, including mobile wallets and QR code payments to serve customers’ evolving preferences.

  • Cross-border transactions: UnionPay is used extensively for cross-border transactions, benefiting from China’s efforts to strengthen its cross-border yuan payments system and the growing acceptance of UnionPay cards internationally.

  • Travel and tourism-related payments: UnionPay cards are commonly used for travel-related expenses, from booking flights and hotels to shopping and dining in foreign countries.

  • Micropayments and everyday transactions: From street vendors to contactless payments on public transportation, UnionPay facilitates small, daily transactions.

  • Cross-border trade and investment: UnionPay’s international network and partnerships enable simple cross-border transactions for businesses and individuals.

  • Donations and philanthropy: UnionPay facilitates secure and transparent online donations to charities and non-governmental organizations (NGOs).

How China UnionPay works

UnionPay’s offerings span a wide range of payment solutions designed for customers and businesses. These include digital bank cards, commercial card solutions, B2B solutions, and a global payment network. Here’s a look at how the business’s focus on digital innovation, global interoperability, and security serves businesses and customers:

For customers

  • Digital bank card: UnionPay has introduced a digital bank card that can be applied for and managed online via the UnionPay App, bank apps, or digital wallets developed by mobile phone manufacturers. This card offers services such as wealth management, purchases, and payments. Features include mobile QuickPass payments, QR code payments, and tokenization for enhanced security.

  • Global acceptance: UnionPay cards are accepted by many businesses overseas, including most large department stores, and are increasingly accepted in North America and Europe.

  • UnionPay app: The UnionPay app allows users to manage their digital bank cards in real time and access a wide range of exclusive global benefits.

  • Mobile payments: UnionPay offers mobile payment options, including QR code payments and mobile QuickPass. These features allow customers to make contactless payments by tapping on the screen to access the contactless card or QR code.

For businesses

  • Commercial card solutions: UnionPay provides commercial card solutions tailored for professionals working with cross-border trade, helping businesses manage travel expenses for their employees. This includes products such as business cards, corporate cards, and purchase cards.

  • Integrated B2B solutions: UnionPay’s B2B solutions offer “end-to-end” features for cross-border ecommerce, digital card issuing for commercial cards, and innovative payment solutions for overseas businesses.

  • Shop the World platform: This platform helps international businesses tap in to the Chinese market, providing storefront management services and marketing tools to attract more customers.

Functionalities and features

  • Cross-border payment services: UnionPay has enhanced its capabilities to facilitate payments for visitors to China. With over 200 million UnionPay cards issued outside mainland China, the business provides diversified payment options for international exhibitors and travelers.

  • Network interconnection and interoperability: UnionPay promotes the interconnection between payment networks in China and internationally, supporting the coordinated development of domestic and international payment products. This includes collaborations with international banks and payment businesses to support wallets that are compatible with UnionPay cards or can issue virtual UnionPay cards within the app.

  • Transaction fees: For offline purchases using UnionPay cards, a card scanning device is required at the point of sale (POS). The transaction fees are charged to sellers (online or offline businesses), combining the bank’s portion and UnionPay commission, with no fee for customers​​. We’ll explain UnionPay’s fee structure below.

  • Security measures: Payments through digital bank cards are secured with technologies such as tokenization and real-time risk monitoring to make sure funds and personal data are kept safe. We’ll also discuss this in more detail below.

  • Interoperable wallets: UnionPay has also increased its digital wallet collaboration with international card issuers and payment businesses, allowing apps outside mainland China to support QR payments to global UnionPay QR businesses by linking local UnionPay cards or issuing virtual cards.

UnionPay in China

Some UnionPay security features are specific to China and its government and regulatory environment. UnionPay is a state-owned enterprise in China, which means it operates under the direct influence and oversight of the government. This has several implications for security:

  • Enhanced data security standards: The Chinese government imposes strict data security regulations, and UnionPay adheres to these standards, which often exceed international best practices. This includes stringent data localization requirements, in which most user data is stored within China’s borders.

  • Strong government cooperation: UnionPay closely collaborates with Chinese law enforcement agencies and government cybersecurity bodies. This facilitates swift responses to cyberthreats and fraud investigations, potentially leading to faster resolutions for customers.

  • Limited access to international markets: Though UnionPay is actively expanding internationally, China remains its primary focus. This limits its exposure to certain security vulnerabilities that may arise in other regions.

  • Unique technology and infrastructure: UnionPay uses certain technologies and infrastructure that are specific to the Chinese environment:

  • National payment network: UnionPay operates its own closed-loop network in China that is independent of international networks such as Visa and Mastercard. This allows for tighter control over security and transaction monitoring.

  • Integration with government systems: UnionPay uses its connection to the government and the country’s financial systems to enhance user verification and fraud prevention. This includes features such as linking bank accounts to national ID numbers for added security.

  • Focus on mobile payments: China has a booming mobile payments system, and UnionPay is at the forefront of this shift. Its mobile payment platforms, such as UnionPay QuickPass, use advanced security features such as biometric authentication and tokenization.

However, it’s important to note this environment also raises concerns:

  • Limited transparency: The closed-loop nature of the network and close government ties can raise concerns about transparency and data privacy practices for customers outside China.

  • Potential government influence: The government’s close involvement could allow potential manipulation or surveillance of transaction data, raising concerns for some customers.

  • Limited cross-border interoperability: UnionPay’s focus on the domestic market can limit its international acceptance and interoperability with other payment networks, potentially affecting accessibility for global customers.

Benefits of accepting China UnionPay

Accepting UnionPay as a payment method offers several business benefits, especially in catering to Chinese customers. Here are some key advantages:

  • Access to a vast customer base: UnionPay is the largest provider of payment cards globally, with over 9 billion cards in circulation, surpassing Visa and Mastercard combined. By accepting UnionPay, businesses tap in to this extensive network of cardholders in China and around the world.

  • Strong presence among Chinese customers: The Chinese population, including immigrants, students, and visitors, represents a significant market. In the US, there are over 2 million Chinese immigrants and nearly 300,000 Chinese students, many of whom prefer using UnionPay cards. These cardholders often carry UnionPay as their only payment card, so businesses that do not accept UnionPay may miss out on capturing this customer base.

  • Global expansion: UnionPay has significantly expanded its global presence, now being accepted in 181 countries and regions. This broad acceptance allows businesses to cater to a wide range of international customers, not just those from China.

  • Partnership opportunities: UnionPay’s collaboration with large platforms such as enhances the payment experience for UnionPay cardholders. This includes expanding online acceptance and meeting the payment needs of travelers in major markets. Such partnerships can benefit businesses by attracting more customers who use UnionPay.

  • Convenience for international digital wallet users: UnionPay International (UPI) has made it possible for 170 international wallets to be used at businesses that accept UnionPay in China. This simplifies the payment process for global travelers in mainland China and improves the customer experience, which can be a competitive advantage for businesses that rely on international visitors.

  • Enhanced payment security: UnionPay emphasizes advanced security measures, including tokenization and 3D Secure 2, to reduce the risk of fraudulent transactions. This provides businesses with a secure payment processing option, fostering customer trust and potentially reducing the costs associated with fraud.

  • Boosting Chinese tourism and spending: With the significant spending power of Chinese tourists, businesses in tourism-heavy areas can benefit from accepting UnionPay. Chinese tourists are known for their substantial spending during international travel, and accommodating their preferred payment method can attract more visitors and boost revenue.

Attract a growing Chinese clientele

  • Reach over 9.4 billion UnionPay cards in circulation: The vast customer base of UnionPay, primarily in China, represents significant market potential. In 2022, UnionPay processed over 247 billion transactions totaling nearly 252 trillion yuan (about $35 trillion) in transactions, underlining the spending power of its cardholders.

  • Tap into lucrative outbound tourism: Chinese outbound tourism spending was expected to reach $168 billion in 2023, with a notable focus on shopping. Accepting UnionPay facilitates transactions for these tourists.

  • Cater to Chinese students and expatriates: UnionPay is a preferred payment method for many Chinese students and expatriates living abroad. Over 200 million UnionPay cards have been issued outside China, marking its presence in key study and work destinations.

Streamline cross-border trade and payments

  • Facilitate efficient cross-border transactions: UnionPay’s international network and partnerships enable smooth payments for businesses trading with China.

  • Reduce the risks and fees of currency exchange: UnionPay’s direct settlement system minimizes the downside of currency exchange fluctuations and associated fees. Settlements occur in RMB, offering predictability and cost-effectiveness for Chinese businesses.

  • Minimize transaction delays and complexities: UnionPay’s real-time authorization and settlement processes reduce transaction delays and simplify the payment process for cross-border trade.

China UnionPay security measures

UnionPay uses a comprehensive range of technology and features to protect customer data and transactions. It’s one of the most used payment systems in the world, and its security standards reflect the importance of that widespread use. Here’s a breakdown of some key security measures:

Card security

  • Chip and PIN technology: Most UnionPay cards use EMV chip technology, offering enhanced security compared with magnetic stripes. Chip cards generate unique transaction codes for each use, making them difficult to counterfeit.

  • Tokenization: Sensitive card data is replaced with a unique token during online transactions, protecting card information from potential breaches.

  • Real-time risk management: UnionPay analyzes transactions in real time using advanced algorithms to identify and block suspicious activity. This includes velocity checks, location analysis, and behavioral profiling.

  • Dynamic authentication: Additional authentication methods, such as one-time passwords or biometric verification, may be required for high-value transactions or those deemed risky.

Network security

  • Secure communication protocols: UnionPay uses strong encryption protocols such as Transport Layer Security (TLS) to protect data as it’s transmitted between its network and user devices.

  • Data center security: UnionPay’s data centers adhere to strict security standards and physical access controls to protect sensitive information.

  • Fraud prevention systems: Advanced fraud detection systems continuously monitor transactions for suspicious patterns and potential hacking attempts.

  • Payment Card Industry Data Security Standard (PCI DSS) compliance: UnionPay adheres to the PCI DSS, ensuring compliance with international best practices for data security.

Accepting China UnionPay as a payment method

Here’s an overview of the requirements and startup process for accepting UnionPay payments:

For businesses in China


  • Business license: You must have a valid business license registered with the appropriate Chinese authorities that reflects the type of business you operate.

  • Legal representative: This person must be authorized to act on behalf of your business, manage the merchant account, and comply with legal and regulatory requirements.

  • Bank account: Choose a bank account in China that supports UnionPay processing and aligns with your business needs.

  • Technical infrastructure (two options):

    • POS terminals: Acquire compatible POS terminals certified for UnionPay transactions. These terminals must be connected to the UnionPay network and configured for your business.
    • Payment gateways: Integrate a UnionPay-enabled payment gateway into your online or mobile platform. This option offers more flexibility and scalability for ecommerce businesses.
  • Compliance: Familiarize yourself with relevant Chinese regulations governing payment processing, data security, and anti-money laundering (AML) rules. You should also understand UnionPay’s operating standards and make sure your business practices comply.

Startup process

  • Choose an acquiring bank: Research and compare acquiring banks in China that offer UnionPay processing services. Consider factors such as fees, service quality, network coverage, and integration options.

  • Submit an application: Contact your acquiring bank and complete the merchant account application form. This typically requires providing detailed information about your business, legal representative, bank account, and technical infrastructure.

  • Contract negotiation: Carefully review and negotiate the terms and fees outlined in the merchant agreement with the acquiring bank. This includes transaction fees, network fees, monthly charges, and potential minimum transaction volumes.

  • Technical integration: Depending on your chosen method of POS terminal or payment gateway, work with the acquiring bank or a technical service provider to set up and configure the necessary infrastructure. This may involve testing and certification procedures.

  • Testing and approval: Once everything is set up, go through a testing phase to make certain that transactions can be processed smoothly. After testing and approval by the acquiring bank and UnionPay, you’ll be ready to accept UnionPay payments.

For businesses outside China


  • Business registration: You must have a valid business registration in your home country that reflects the legal entity operating your business.

  • PSP: Partner with a reputable PSP with experience in cross-border UnionPay processing and strong connections in China. This PSP will act as your intermediary with the UnionPay network.

  • Compliance: Your business practices must adhere to the relevant regulations in your country and international regulations for cross-border payments. You also must comply with UnionPay’s specific requirements for cross-border transactions.

Startup process

  • Choose a PSP: Carefully research and compare PSPs based on their experience, fees, geographic coverage, and integration capabilities with your existing systems.

  • Compliance review: The PSP you choose will conduct a thorough compliance review of your business to see whether it meets all legal and regulatory requirements for accepting UnionPay payments.

  • Account setup: Work with the PSP to set up a merchant account specifically for receiving UnionPay transactions. This may involve providing additional documentation and financial information.

  • Technical integration: Integrate the PSP’s payment gateway with your online platform or mobile app. The PSP will provide technical support and guidance throughout this process.

  • Testing and activation: Go through a rigorous testing phase with the PSP and UnionPay to ensure simple cross-border transaction processing. Once everything is tested and approved, you’ll be active and ready to accept UnionPay payments from Chinese customers.

Accepting UnionPay with Stripe

Accepting UnionPay through Stripe offers advantages for businesses, in China and around the world. Stripe, a comprehensive payments platform, has expanded its partnership with UnionPay International, allowing businesses in over 30 markets to easily accept payments from UnionPay cardholders. This integration is particularly advantageous for businesses aiming to tap in to the Chinese and Asian ecommerce markets.

Key features and benefits

Global accessibility: Businesses in markets including Australia, Singapore, Hong Kong, Canada, the US, the United Kingdom, and across the European Union can accept payments from UnionPay cardholders worldwide. This wide reach provides access to billions of UnionPay users, facilitating global commerce and expanding market access for businesses.

  • Localized and flexible checkout experiences: The integration with Stripe allows for transactions in multiple global currencies, including the Chinese yuan, to offer localized checkout experiences. This flexibility is important for serving an array of customer preferences and improving the shopping experience for international customers.

  • Automated refund and dispute management: Stripe’s integration with UnionPay includes features to automate the management of refunds and customer disputes, streamlining these often complex processes and reducing administrative burdens on businesses.

  • Powerful Dashboard for payment management: Stripe offers a single, powerful interface for managing payments, reporting, and payouts across all of its products, including UnionPay transactions. This centralization simplifies payment administration and provides businesses with comprehensive insights into their financial operations.

  • Increased acceptance rates: Integrating UnionPay with Stripe can increase acceptance rates for businesses by offering relevant local payment methods and fine tune payment processing. This enhancement is key for businesses seeking to acquire and grow a global customer base​​.

  • Expansion opportunities: For businesses looking to reach Chinese customers, including the Chinese diaspora, Stripe’s partnership with UnionPay is a smart strategy. The vast network of UnionPay, combined with roughly 2 billion wallet users across Alipay and WeChat Pay, provides businesses with a straightforward way to engage a large segment of the Chinese ecommerce market.

  • Revenue growth: Businesses have reported significant growth in revenue from Chinese customers by adding UnionPay, Alipay, and WeChat Pay to their payment methods. For instance, Humble Bundle, a digital content marketplace, experienced over 600% growth in sales from China by incorporating these preferred Chinese payment methods.

Alternatives to China UnionPay

The two main competitors to UnionPay in China are Alipay and WeChat Pay. Here’s a rundown of each and how they stack up against each other:


  • Popularity and user base: Alipay, launched by Alibaba Group, leads the market with a massive 900 million users in China, indicating its widespread adoption and integration into the daily lives of Chinese customers.

  • Services offered: Alipay offers a range of services similar to other digital wallets such as Apple Pay or Google Pay, and require users to associate their accounts with one or more cards for payment. It provides over 100 services, including instant credit, installment payments, and cash back, and has also integrated physical store payments.

  • International integration: Alipay has strong partnerships with global card networks such as Visa and Mastercard to facilitate payments for international visitors in China.

  • Market position and customer preference: Alipay’s stronghold in the market is primarily because of its early entry and deep integration with the Alibaba environment. It’s the go-to choice for online shopping given its alignment with platforms such as Taobao and Tmall.

  • Pros: Alipay’s strengths lie in its widespread acceptance in ecommerce and the variety of financial services it offers, such as wealth management and credit facilities.

  • Cons: Though Alipay is versatile, it’s primarily an online-focused platform, which might limit its utility for some customers who prefer a more integrated payment experience.

WeChat Pay

  • Integration with the WeChat app: WeChat Pay, which was introduced by the messaging app WeChat and is owned by Tencent, has a broad user base because of its integration with the WeChat app. Every WeChat user, of which there are over 1 billion, has access to WeChat Pay by default, making it highly accessible and widely used.

  • Services and accessibility: Similar to Alipay, WeChat Pay offers a range of services, including a marketplace. But integrating WeChat Pay with websites can pose a challenge because of its primary design for mobile devices.

  • Integration with social media: WeChat Pay’s popularity stems from its integration with WeChat, China’s largest social media platform. This integration offers an easy transition between social interaction and financial transactions.

  • Pros: WeChat Pay provides a comprehensive social and payment experience. Its in-app system includes services such as bill payments, booking services, and a marketplace.

  • Cons: The primary limitation of WeChat Pay is its focus on the mobile platform, making it less ideal for pure ecommerce scenarios compared with Alipay.

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