Imagine you're a thriving retailer – brands and influencers love your product, loyal consumers await your next drop and sales are skyrocketing across channels. But to truly scale, you need to go global. That means tackling omnichannel operations, inventory management, financial compliance and localisation across languages and currencies, all while keeping your core business strong.

That's the challenge retail-tech innovator Stephen Schambach set out to conquer with NewStore. He founded the company in 2015 to transform brick-and-mortar shopping into an app-powered, digitally connected retail experience – designed to drive shop sales, boost associate productivity and increase customer conversion. The NewStore platform is currently used by 90+ brands in 55+ countries, including global retailers like AllSaints, Anine Bing, Burton Snowboards, Clarks, Fossil Group, GANNI and Mackage.

Today, under the leadership of CEO Michael DeSimone, NewStore continues to build on that vision. Most recently, the company partnered with Stripe to launch NewStore Payments – an embedded payment solution integrated directly into its platform. With NewStore Payments, customers can simplify transactions, reduce complexity in their tech stack and gain a unified view of their omnichannel operations and finances.

NewStore chose Stripe because of a shared approach to prioritising cohesive customer experiences. "Like Stripe, we're obsessed with bringing the online and the store experience together in a really consistent way," DeSimone told attendees at Stripe Sessions 2025.

Before partnering with Stripe, brands on NewStore had to toggle between multiple integrations: NewStore for point-of-sale and omnichannel management, and a separate payment service provider. While this setup does a great job of supporting complex consumer experiences – like buying online and returning in-store or having shop associates ship items from any location – it also meant retailers had to reconcile transactions across platforms and didn't always have a full picture of payment activity. "Even if the consumer side was great, it could be a mess on the back end," DeSimone said.

NewStore Payments simplifies this by bringing everything into a single system, giving retailers deeper visibility into transactions and a more seamless experience. It also represents a significant step towards the company's ultimate ambition of empowering retailers to run their entire business on a single device. Thanks to the flexibility of Stripe's APIs, NewStore Payments delivers the same functionality retailers expect from their PSP, plus a clear picture of returns and exchanges, as well as an overall view of their financial picture – all in a single integration.

Building and implementing a next-generation embedded payments solution

Supported by a network of NewStore-certified implementation partners, DeSimone and team built NewStore Payments on Stripe Connect, which enables the advanced global money-movement capabilities needed by today's omnichannel retailers. To speed time to market, NewStore implemented Stripe-hosted onboarding and Connect's embedded components, which are optimised for conversion. "Using these features meant our developers could focus on other parts of the project. Stripe's support solutions met our needs very well," DeSimone said.

From a hardware perspective, NewStore adopted Stripe Terminal to facilitate in-person payments and is equipping shop associates with Stripe Reader S700 to complete customer transactions anywhere on the shop floor. Retailers can also launch in-person payments even faster using Tap to Pay on iPhone, which can be enabled directly in the NewStore Associate app and deployed in as little as two days.

The ease of Stripe's integration means that these capabilities are embedded seamlessly in The NewStore Omnichannel POS, ensuring that retailers have a consistent white-labelled experience. The NewStore POS also includes omnichannel capabilities such as "clienteling" which offers shop associates a 360-degree view of the customer, including notes on birthdays and shopping preferences, as well as information from every purchase. That gives associates a powerful set of tools to drive personalised interactions and upsell opportunities.

Similarly, unifying online and offline purchases in NewStore Payments gives retailers additional insight into their payment data, including reporting by channel and geographic location, as well as details on which transactions are included in each payout. Retailers also get the information they need to reduce the cost of ownership by decreasing their spending on SaaS and lowering the cost of transaction failures, refunds and disputes.

To support customer adoption, NewStore is working with implementation partners to manage migrations to NewStore Payments, enabling retailers to be up and running in as little as three weeks. That speed is a substantial value add for retailers, who need to minimise disruption to their operations. NewStore is also relying on its SI partners to develop comprehensive playbooks that include rollout testing and a "train-the-trainer" model to help sales associates gain familiarity with the new systems.

As additional retailers adopt NewStore Payments, they can use pre-configured settings to speed deployment. Stripe's hosted onboarding, which takes compliance with Know Your Customer regulations off of NewStore's plate, helps accelerate the process.

Retailers' roadmap to international growth

NewStore Payments' capabilities will be particularly powerful as retailers look to expand internationally. With NewStore Payments powered by Stripe, they won't need to rebuild their payment integration for every new region they enter. From day one, retailers can accept cards, Apple Pay and Google Pay, bank payments, and Klarna and Affirm around the world. They can add new shop locations globally using the same KYC information they've already provided. And they can easily localise the payment experience – turning on local payment methods, accepting local currencies and ensuring that the checkout experience matches customer expectations no matter where they're located.

"Seamless international expansion has always been one of the core advantages of the NewStore platform," DeSimone said. "But payments were an external dependency that could slow our customers' growth. By partnering with Stripe to launch NewStore Payments, we've eliminated that hurdle. Now our brands can expand globally with confidence, without the burden of navigating complex financial requirements. It's a game-changer and a defining part of our value proposition."