18% YoY Donation Growth: The Strategy Behind AllDons' Fundraising Success

AlloDons created a fundraising platform that serves more than 1,500 registered Non-profits, many of which are focused on supporting causes in the French-speaking Jewish community. AlloDons, based in Paris, has relied on Stripe to make it easy for donors to support the Organisations they care about and to provide Non-profits with a range of powerful tools to manage those donations and grow their operations.

Products used

    Connect
    Payments
    Billing
    Checkout
    Link
Europe
Startup

Challenge

AlloDons launched in 2018 with a simple goal: to provide charitable Organisations with an easier way to Collect and manage donations from their supporters. The Company created an online platform that offered customisable fundraising pages for each Non-profit, with Payments powered by a large bank based in France.

Before officially rolling out the platform, AlloDons tested it with a handful of local Non-profits – and immediately encountered problems with the bank's Payment system. The system was unreliable even at minimal Transaction volume and resulted in a series of Payment failures. The Company realised that it needed Payments technology with a proven track record for processing and optimising acceptance for Payment volumes from a large donor base.

As a new Payment Provider, AlloDons also wanted a partner whose technology could enable other important features of the platform, such as providing Non-profits with fast Onboarding, a detailed view of donor information for recordkeeping and future fundraising outreach, a simple Process for sending tax receipts to donors, and a comprehensive breakdown of fees and expenses on every donation.

To help Non-profits maximise donations, AlloDons wanted to ensure it could support multiple Payment methods, Currencies, and ways to pay, including recurring donations or one-time Payments.

Solution

AlloDons switched to Stripe shortly after launching its platform to a broad audience in 2018. Because a long list of large, well-established Organisations relied on Stripe, AlloDons was confident that Stripe would have the capabilities and infrastructure to serve its growing network of Non-profits. "We told ourselves, 'We have to think big and do what the big players are doing,'" said Avi Farhi, AlloDons' Founder and CEO.

AlloDons integrated Stripe Connect, which enabled the business to embed best-in-class Payments technology into its platform and create its own Payments service to help Non-profits easily Collect donations and access funds. Non-profits can create a fundraising page on AlloDons and then share links to that page on their own websites or through social media to Collect donations. Once a Payment is made on the platform, Connect helps AlloDons automatically control the flow of funds, including processing the Payment, specifying the service fee on each Transaction, and distributing the remaining funds to the Non-profit within three business days.

Data gathered from each Non-profit's Connect accounts helps AlloDons manage a range of recordkeeping for each User, including the ability to generate a comprehensive list of donors and donation amounts and a system to automate tax receipts. These tax receipts are important to French donors, who receive considerable tax benefits from charitable gifts. When a donor gives through the AlloDons platform, Payment information from Stripe automatically triggers AlloDons to generate tax receipts that are sent instantly to the donor.

AlloDons also uses Connect to help with the often-complicated Process of Onboarding new Non-profits. When a Non-profit registers on AlloDons, it's guided through an integrated form powered by Stripe that verifies its identity, gathers banking and tax information, and ensures regulatory compliance. The automated Onboarding Process requires no manual work on the part of AlloDons, enabling it to quickly activate new Users. In many cases, those Non-profits are able to begin receiving donations the same day they register.

Stripe's Optimised Checkout Suite enables AlloDons to improve its Checkout flow and provide more Payment options to donors. The Optimised Checkout Suite includes Stripe Checkout, a prebuilt Payment form that Non-profits can embed directly into their sites. Checkout allows Users to easily offer a range of Payment options including credit cards and digital wallets such as Apple Pay, Pay Pal, and Google Pay.

Through the Optimised Checkout Suite, AlloDons is also able to use Stripe Adaptive Pricing, which enables donors to pay in local Currencies, such as the euro, US dollar, and Israeli shekel, and automatically handles currency conversions. The Optimised Checkout Suite also provides access to Link, a wallet built by Stripe that provides donors with an accelerated Checkout experience.

AlloDons also gives its Non-profits access to Stripe Billing, which offers Non-profits more control over how they receive donations and also allows them to accept recurring donations. This is key to Non-profits using AlloDons, as donors are typically more comfortable making smaller monthly donations than larger one-time donations. These recurring donations also benefit Non-profits, helping to smooth out Payment volume to support their ongoing operations.

Results

One week to launch Payments offering with Connect

The fast Process of implementing Connect allowed AlloDons to immediately start Onboarding Non-profits and more quickly enable those Users to begin taking much-needed donations from their supporters.

Up to 30% rise in donations from Stripe tools

Donations to the more than 1,500 Non-profits using AlloDons have grown between 10% and 30% in recent years as the Company has rolled out tools such as the Optimised Checkout Suite. AlloDons recently saw 18% YoY growth in donations on the platform. And in March 2025, the Company reached a new milestone of €7 million in monthly donations.

35,000 monthly recurring donations through Billing

Implementing Billing streamlined the Process for donors to set up and adjust their ongoing donations. The streamlined Process for recurring donations has led to a more than 15% increase in the conversion rate of donors switching to monthly subscriptions and a reduction in churn rate, with 90% of donors renewing their donations annually.

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