Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions
of companies—from the world’s largest enterprises to the most ambitious
startups—use Stripe to accept payments, grow their revenue, and
accelerate new business opportunities. Our mission is to increase the
GDP of the internet, and we have a staggering amount of work ahead. That
means you have an unprecedented opportunity to put the global economy
within everyone’s reach while doing the most important work of your
career.

About the team

Our Campaigns team drives global strategies to engage prospects and
customers and generate demand for our prioritized solutions. We are
sales-aligned and partner closely with Product Marketing, Regional
Marketing, Performance Marketing, Sales and others to bring full-funnel
campaigns to life and optimize performance and business impact. 

We are looking for a passionate team member with experience running
campaigns globally at scale. This is a key role in Stripe’s campaigns
team, and will contribute directly to Stripe’s growth. This is an
opportunity for someone who doesn’t shy away from team collaboration and
project management. The ideal candidate is adept at thinking both
strategically and tactically to get things done.

What you’ll do

In this role you will have an opportunity for impact by running
integrated campaigns that drive and capture demand for our startup/SMB
audience. This is an opportunity for someone who doesn’t shy away from
team collaboration, project management and who thinks both strategically
and tactically to get things done.

Responsibilities

• Lead the global strategy and execute integrated marketing campaigns
  for our highest priority audiences globally and represent the campaign
  strategy, plan, execution and performance with cross-functional
  partners and key stakeholders.
  
• Drive alignment with marketing and cross-functional partners across
  Product Marketing, Regional AMER, EMEA and APAC Marketing, Performance
  Marketing, Partner Marketing, Marketing Operations, Brand, Design,
  Sales, Comms, and others to drive the strategy, gather business
  requirements, and ensure we deliver a consistent, unified global
  message to the market
  
• Continually collect feedback from regional marketing teams in Stripe’s
  priority markets to understand local customer needs and refine
  campaign strategies for relevance and impact.
  
• Own campaign performance metrics and key business and revenue metrics
  across the sales funnel, including prospect acquisition and install
  base expansion.
  
• Own internal communications and reporting for your campaign(s),
  keeping key stakeholders informed throughout the planning and
  execution process, and partnering cross-functionally to build
  experiments that improve campaign performance.
  
• Partner with our Product Marketing team to align messaging, content
  and Sales Plays, and understand relevant solutions and uses cases that
  roll into each campaign
  
• Partner with the Performance Marketing team to build media plans to
  acquire and nurture prospective buyers and improve ROI, and with the
  Design team to support the development of new, high-performing
  creative.
  
• Track, measure, and communicate campaign results, continually
  optimizing for efficiency and scale, and seek to generate new global
  best practices through experimental efforts.
  

Who you are

We’re looking for someone who meets the minimum requirements to be
considered for the role. If you meet these requirements, you are
encouraged to apply. The preferred qualifications are a bonus, not a
requirement.

Minimum Requirements

• 8+ years relevant experience running high velocity and scaled
  marketing campaigns
  
• Experience building and executing global programs with global teams
  and a wide range of key stakeholders 
  
• Proven track record of defining and executing campaign strategies that
  deliver against funnel metrics and KPIs
  
• Deep understanding of persona marketing, CRM, marketing automation,
  performance marketing, and email marketing tactics and technology
  
• Varied background across marketing disciplines such as demand
  generation, integrated marketing, campaigns, and performance marketing
  
• Superb organization and project management skills and the capacity to
  manage multiple complex projects at once; you’re a master juggler and
  don’t let it get the best of you
  
• Excellent analytical skills and the ability to craft actionable
  insights from complex data
  

Preferred Qualifications

• Experience delivering tailored marketing content for startup founders
  and small business owners (solid knowledge of this audience is ideal)
  
• Understanding of self-serve / web-based marketing motions and funnels
  
• Understanding of the payments, SaaS, and financial technology sectors
  
• Experience marketing cloud services and/or software solutions
  
• A startup mentality with a bias to action and the ability to flex in a
  fast-paced environment
  
• Experience at highly dynamic, high-growth tech companies