This Stripe Marks Usage Agreement (“Agreement”) sets out the legal terms governing your ability to use the Stripe name, logo, and other registered or unregistered Stripe trademarks and service marks owned by Stripe and its affiliates (“Stripe Marks”) to let your customers know that Stripe (“we”, “us”, “our”) provides services for your business. A list of the Stripe Marks available for use can be found on our Logos and Resources page. This Agreement supplements, and is governed by, your agreement with Stripe for the use of Services provided by Stripe (“Services Agreement”). Your Stripe Agreement is the Stripe Services Agreement, unless you and we agree to substitute a different agreement. Terms used but not defined in this Agreement, such as “Stripe” and “Services”, have the meanings given in the Services Agreement.
You may not use any Stripe Marks without having agreed to abide by all of the terms and conditions in this Agreement, and unless you do so in accordance with this Agreement.
1. Permission to Use Stripe Marks
Stripe Marks are important assets of Stripe’s business and are protected by US and international laws. You are licensed to use the Stripe Marks as described in this Agreement on a non-exclusive, non-transferable basis on websites or applications that utilize the Services (as defined in the Services Agreement). However, your use is subject to the terms set out in this Agreement, and we may terminate your license via (i) our absolute ability to supervise, monitor, and revoke your license at any time and at our discretion, or (ii) your non-use or cancellation of the Services. Upon termination of the license, you agree to promptly remove any Stripe Marks from any websites or applications, or other material within a reasonable time.
2. Proper Use of Stripe Marks
Proper Use: You may only use the Stripe Marks on the portion of your website or application that directly relates to the Services, such as on a checkout page utilizing our payment processing services. All Stripe Marks should directly link to our homepage at www.stripe.com. Where only the Stripe name or logo is used, as opposed to the “Powered by Stripe” or “Connect with Stripe” logos, we ask that you provide proper trademark attribution crediting ownership of the Stripe Marks to us, such as:
The Stripe name and logos are trademarks or service marks of Stripe, Inc. or its affiliates in the U.S. and other countries. Other names may be trademarks of their respective owners.
Brand Guidelines: We may also provide you with style or usage guidelines describing such things as size, color, or relative placement of Stripe Marks. You may only use the Stripe Marks consistent with those guidelines except where we expressly agree otherwise with you in writing. You will update your use of the Stripe Marks to conform to changes in the guidelines within a reasonable time after we provide you notice of the change.
Attribution: The TM or SM Symbol should be prominently displayed in conjunction with any Stripe Mark being used, unless otherwise directed by us to use the ® symbol. All Stripe Marks used should directly hyperlink to the Stripe home page located at www.stripe.com.
Users of the Stripe Atlas Service: If you use the Stripe Atlas Service (as defined in the Stripe Atlas Services Agreement), you may place the Stripe Atlas badge (provided to you by Stripe) prominently on the homepage of your website. The Stripe Atlas badge should directly link to the Stripe Atlas landing page at stripe.com/atlas. Any other use of the Stripe Atlas badge is subject to our prior written consent, and your use of the Stripe Atlas badge must otherwise be in accordance with the terms of this Agreement. Your use of the Stripe Atlas Service is governed by the Stripe Atlas Services Agreement.
3. Impermissible Uses of Stripe Marks
You may not display, copy, modify, transmit or otherwise use the Stripe Marks except as described in this Agreement, the guidelines, or otherwise agreed in writing by Stripe. You may not use the Stripe Marks to show Stripe or the Services in any disparaging or derogatory light, or in any way that may be damaging to our brand or to our interests in the Stripe Marks.
You may not use the Stripe Marks to imply endorsement by Stripe of your products or services, or in a manner that causes customer confusion. You may not misrepresent your relationship with Stripe, or use the Stripe Marks in any manner that is misleading. You may not use the Stripe Marks in relation to goods or services that are unrelated to the Services. In addition to any other right that we may have to enforce the terms of this Agreement, you must promptly comply with any request that we make for you to cease a use of the Stripe Marks that we determine is non-compliant with this paragraph.
In addition to protecting the Stripe Marks, it is important to us that you maintain an independent brand. Even where use of Stripe Marks is permitted, we suggest that you prominently use your own marks in a manner that makes your brand or any other descriptor of your goods/services clearly distinguishable from that of Stripe’s. For example, “Foo Analytics for Stripe” or “Bar Analytics powered by Stripe” are acceptable and emphasize your brand; but “Stripe Analytics”, “Stripe for Platforms”, or “Stripelytics” are unacceptable and emphasize the Stripe Marks. You may not use the Stripe Marks or any confusingly similar name or trademark with your product, service, company, or domain name. For instance, you may not use names like “Stripe Business Services”, “Stripe for Platforms” or domains like “getstripe.com.”
4. No Warranties
As part of this Agreement, we do not make any representations regarding your use of Stripe Marks. We disclaim all warranties, express and implied, including any warranties of non-infringement.
5. Your Liability For Third-Party Claims
You will indemnify Stripe, its affiliates, and their respective employees and agents (each a “Stripe Entity”) against any claim, suit, demand, loss, liability, damage, action, or proceeding (each, a “Claim”) brought by a third party against a Stripe Entity that results from your impermissible use of any Stripe Marks, as described in Section 3 above, including any third party Claims based on trademark or copyright infringement, dilution, passing off, counterfeiting, or unfair competition. You will also responsible for, and will fully reimburse the Stripe Entities for, any liability incurred by the Stripe Entities in connection with such Claims.
You will fully cooperate with the Stripe Entities by providing reasonable assistance, authority, information, and resources where applicable, in order to assist with the defense of the Claims described in the previous paragraph. You recognize Stripe’s authority to control any defenses or responses against any such Claims, and you agree to cooperate with any Stripe Entity that wishes to assert such authority.
6. Contacting Us
If you have any questions about this Agreement, please don’t hesitate to contact us at trademarks(at)stripe.com.
7. Other Legal Provisions
Except as otherwise agreed upon in writing between you and us, this Agreement is the entire agreement between you and us regarding your use of the Stripe Marks. We may terminate this Agreement at any time upon notice to you. You may not transfer this Agreement to any third party. This Agreement is governed by the laws and dispute provisions specified in the Services Agreement, which are incorporated into this Agreement by reference. If any provision or portion of this Agreement is held to be invalid or unenforceable, then it will be reformed and interpreted to accomplish the objectives of such provision to the greatest extent possible, and all remaining provisions will continue in full force and effect.