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Consumer Product Marketing Lead, Link

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.

About the team

Our Product Marketing team’s mission is to generate customer insights that inform Stripe’s product strategy, and lead go-to-market for our suite of products. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Partnerships, Demand Generation and Campaigns to name a few. Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch. 

We’re looking to hire a Consumer Product Marketing Lead to own go-to-market strategy and positioning for Link as we scale the world's most widely used digital wallet. Link is Stripe’s digital wallet, already used by 250+ million consumers, with millions more joining the network every month. This role sits at the center of Stripe's consumer ambitions—translating Link's product innovations into compelling narratives that drive discovery, adoption, and loyalty at scale.

What you’ll do

As Consumer Product Marketing Lead for Link, you will own strategy and execution across positioning and go-to-market to grow Link's network—and bring the next hundreds of millions of shoppers into the network.

  • Define Link's consumer positioning and messaging: Develop and continuously evolve Link's core value proposition and messaging framework for consumers, ensuring a consistent and compelling story across every touchpoint.
  • Lead go-to-market for product launches: Own the end-to-end GTM strategy for new Link features and consumer experiences, from early product shaping through launch execution and post-launch measurement.
  • Shape the product roadmap: Be the voice of the consumer in product planning. Synthesize qualitative insights, quantitative research, and competitive intelligence to influence feature prioritization and roadmap strategy.
  • Partner with Brand Marketing: Work in lockstep with the Brand Marketing team to ensure brand campaigns are grounded in product truths and that high-impact brand moments connect back to measurable product outcomes.
  • Drive consumer research and insights: Commission and synthesize user research, behavioral analytics, and market data to develop a deep understanding of Link's target personas, adoption barriers, and engagement drivers.
  • Define and track consumer growth metrics: Set KPIs across the consumer marketing funnel (awareness, activation, engagement, retention), own regular reporting, and use data to continuously optimize the marketing mix.
  • Influence senior leadership: Communicate product strategy, consumer insights, and marketing results clearly and persuasively to Stripe leadership and cross-functional partners.

Who you are

  • An expert in consumer product marketing: You have a strong track record building go-to-market strategies for high-scale B2C products, ideally in fintech, payments, or consumer tech. You know how to earn consumer trust and translate product complexity into clear, irresistible value.
  • A sharp strategist and structured thinker: You can synthesize research, competitive signals, and product data into a compelling point of view, and you're confident presenting that perspective to senior leadership.
  • Highly cross-functional: You're a natural collaborator who holds your own in product discussions, aligns with brand and creative teams, and influences without authority across a matrixed organization.
  • Data-driven and measurement-minded: You define success in metrics, know how to attribute marketing activities to consumer outcomes, and use data to continuously improve your approach.
  • Comfortable with ambiguity: You thrive in fast-moving, zero-to-one environments and are energized by the challenge of building new capabilities at scale.

Minimum requirements

  • 10+ years of experience in product marketing, with 5+ years in B2C products
  • Proven track record developing consumer positioning, messaging, and go-to-market strategy for scaled consumer products
  • Strong research and analytical skills; ability to synthesize consumer insights, market data, and competitive intelligence into actionable strategy
  • Excellent written and verbal communication skills, including experience presenting to and influencing senior stakeholders
  • Demonstrated success working cross-functionally across product, brand, creative, and analytics teams

Hybrid work at Stripe

This role is available either in an office or a remote location (35+ miles or 56+ km from a Stripe office).

In-office expectations

Office-assigned Stripes spend at least 50% of the time in a given month in their local office or with users. This hits a balance between bringing people together for in-person collaboration and learning from each other, while supporting flexibility about how to do this in a way that makes sense for individuals and their teams.

Working remotely at Stripe

A remote location is defined as being 35 miles (56 kilometers) or more from one of our offices. While you would be welcome to come into the office for team/business meetings, on-sites, meet-ups, and events, our expectation is you would regularly work from home rather than a Stripe office. Stripe does not cover the cost of relocating to a remote location. We encourage you to apply for roles that match the location where you currently live or plan to live.

Pay and benefits

The annual US base salary range for this role is $191,600 - $287,400. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. This salary range may be inclusive of several career levels at Stripe and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role and who are not located in the US may request the annual salary range for their location during the interview process.

Additional benefits for this role may include: equity, company bonus or sales commissions/bonuses; 401(k) plan; medical, dental, and vision benefits; and wellness stipends.

Office locations

New York, Toronto, South San Francisco HQ, Seattle, or Chicago

Remote locations

Remote in United States

Team

Marketing

Job type

Full time

Apply for this role 

Please find our California applicant personal information notice here.

The application window will remain open for 100 days after the Job Post is published. However, this opportunity will remain open based on the needs of the business, which may cause the application window to close before or after the 100-day mark.

We look forward to hearing from you

At Stripe, we're looking for people with passion, grit, and integrity. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out—and set you apart—especially if your career has taken some extraordinary twists and turns. At Stripe, we welcome diverse perspectives and people who think rigorously and aren't afraid to challenge assumptions. Join us.