Last updated: July 9, 2026
1. What this policy covers
This policy describes what is and is not allowed in Stripe profiles and how Stripe enforces those rules. It applies to all profiles submitted to and/or published in the Stripe Dashboard. For guidance specific to profiles that reference third-party trademarks, trade names, or brand identifiers, see Section 7.
2. Our goals
- Ensure profiles accurately represent the business or person who owns the Stripe account.
- Prevent impersonation, material misrepresentation, and content that creates legal, safety, regulatory risk or otherwise violates the Stripe Services Agreement.
- Preserve a professional, trustworthy environment for businesses to discover and transact with each other.
3. Profile Guidelines
3.1 Accurate representation
Profiles must honestly reflect the account owner’s identity and business. Names, descriptions, business information such as email or address, and claims should align with the account’s verified business information (for example, legal business name, doing‑business‑as names, and website).
3.2 No impersonation
Do not create a profile claiming to be another company, organization, or individual unless you are an authorized representative. Examples of impersonation include, but are not limited to:
- Using exact or near‑exact brand, trademark or company names with qualifiers that imply official status (for example, “Official,” “Support,” “CustomerService”).
- Substituting characters or spacing to mimic a well‑known brand or trademark in a way that would reasonably cause someone to believe the profile represents that brand.
- Using titles or descriptions that claim an affiliation or endorsement you are not authorized to make.
- Common words that are also part of a brand name (for example, “stripe”) are allowed when they do not imply affiliation. Reasonable abbreviations, initials, and common nicknames tied to a verified business are permitted.
For additional guidance on profiles that reference third-party trademarks or brand identifiers — including prohibited uses and a complaint process for trademark holders — see Section 7.
3.3 No material misrepresentation
Do not make material claims about your business, services, licensure, or endorsements that are inconsistent with your verified account information. Material misrepresentation include, but are not limited to, false claims about size, certifications, licensed professional services, or geographic scope.
3.4 Sanctions and financial‑crime indicators
Do not make profile content that suggests operations in sanctioned jurisdictions, or attempts to evade sanctions or other financial controls.
3.5 Objectionable content
Do not include hate speech, slurs, explicit sexual content, violent threats, or repeated profanity. Context matters — legitimate business names and industry terms are allowed when not used to harass or mislead.
3.6 Requirements for profile visibility
Charges and payouts must be enabled and your profile must be set to visible in order for your profile to appear in the Stripe Dashboard.
4. Reporting a Profile
If you believe a Stripe profile is in violation of this policy, you can go to their profile page and click on Report profile.
Trademark holders and their authorized representatives should submit infringement complaints directly to ip-notice@stripe.com — see Section 7.3 for details on the trademark complaint review process.
5. Review process and timelines
- Automated screening: Profiles are screened automatically for impersonation tokens, misrepresentation signals, sanctions keywords, and offensive speech. Flagged profiles may be routed for human review.
- Profile visibility: During the review process your profile may not be visible to others.
- Human review: When published profiles are flagged, either via automated screening or a report of violation, Stripe’s review team compares the profile to verified account records and applies this policy. Reviewers consider context and supporting documentation.
- Cure period: Unless immediate removal is required for legal, safety, or compliance reasons, Stripe will generally provide a reasonable time window to correct issues described in a notice.
6. Enforcement and outcomes
If a profile violates this policy, Stripe may take one or more of the following actions:
- Require you to change specific profile fields.
- Temporarily hide the profile from search or public listing until the issue is resolved.
- Remove the profile or restrict profile functionality for serious or repeated violations.
- Escalate content that raises sanctions or financial‑crime concerns to Stripe’s Financial Crimes team for review and appropriate action.
7. Third-Party Trademark References
7.1 Guiding Principle
Stripe respects third-party intellectual property rights and strives to ensure that Stripe profiles are not used in ways that are deceptive or misleading. Stripe's role is to address profiles that impersonate or mislead, taking complaints from trademark holders seriously and acting on credible reports of confusion or when a profile is clearly designed to deceive users. Questions of trademark ownership and infringement are ultimately for rights holders and the applicable legal system to resolve; Stripe's moderation process is designed to complement those mechanisms, not replace them.
7.2 Prohibited Uses
Stripe will restrict or remove a profile that references a third-party trademark when it:
- Impersonates the trademark holder, meaning it presents itself as the brand itself or as an official representative, support channel, or affiliate of that brand, in a manner likely to deceive a reasonable user; or
- Is designed to divert users where the primary purpose of the name or handle appears to be trading on the third party's reputation to attract users through confusion rather than to accurately describe a legitimate, independent service.
7.3 Complaint-Driven Review
Stripe takes trademark complaints seriously and will review a profile upon:
- Receiving a complaint from the trademark holder or their authorized representative, submitted to ip-notice@stripe.com via Stripe's standard reporting process; or
- Receiving a report of confusion or impersonation submitted through the "Report profile" function on the Dashboard profile page (see Section 4).
Upon receiving a complaint, Stripe will evaluate whether the profile meets the "Prohibited Uses" criteria in Section 7.2. Stripe reserves the right to request supporting documentation from the complainant (e.g., evidence of trademark registration or prior use) and from the profile owner (e.g., evidence of a distinct business identity or disclaimer).
Stripe's moderation process is not a substitute for formal legal proceedings and does not produce binding determinations of trademark ownership or infringement. . Where a dispute between parties cannot be resolved through Stripe's moderation process, Stripe may defer action pending the outcome of a formal legal proceeding, or may act conservatively to protect users from potential deception in the interim.
7.4 Relationship to the Impersonation and Misrepresentation Provisions
This section works alongside the impersonation and misrepresentation provisions in Sections 3.2 and 3.3. Profiles that reference third-party brands remain subject to those provisions. Where a profile references a third-party brand and makes false claims of affiliation, both provisions apply.
8. Notifications and appeals
- If Stripe requires a change, you will receive a notice explaining the issue and how to remediate it. Notices describe the affected fields, the reason for the action, and a deadline for correction.
- You may provide supporting documentation (for example, evidence that you are an authorized representative or trademark owner) during the cure period. Stripe will consider submitted evidence before making a final decision.
- If you believe a decision is an error, follow the appeal instructions in the notice. Appeals that include relevant documentation will be reviewed.