Lovable, one of the fastest-growing AI companies, adjusted their pricing ten times in one year. Elena Verna, Head of Growth, explains why—and how. From adopting usage-based billing to building and testing entirely new pricing models with live customers, Lovable treats pricing as a core part of their growth strategy, not something to set and forget. Learn how they align pricing to customer value, run experiments without eroding trust, and build the flexible billing infrastructure to move at the speed their market demands.

Speakers

Elena Verna, Growth, Lovable
Eileen O’Mara, Chief Revenue Officer, Stripe