Running a business in Sweden means operating in one of the world's most digitally mature payment markets. The way you handle payments shapes how customers experience your brand, how you scale internationally and how efficiently your team works behind the scenes. Below, we'll explain how Swedish businesses can implement payment solutions that are built for today's customers and flexible enough for the future.
What's in this article?
- What are the most popular payment methods in Sweden?
- Do Swedish businesses need a global payment solution for e-commerce?
- How to set up an online payment system as a Swedish business
- What should Swedish businesses consider when picking a payment provider?
What are the most popular payment methods in Sweden?
Almost all Swedish payments are digital. Card readers are common, and cash use is in decline. There are many different types of digital payments in Sweden. Here are the most popular payment methods to consider incorporating into your business.
Credit and debit cards
Debit cards are the most common way to pay in Sweden for in-person and online purchases. Credit cards are also widely used. Mastercard and Visa cards that support contactless payment are the standard.
Swish
Swish is a Swedish mobile payment app used by 8.6 million people. When a user links their bank account to Swish, they can pay or send money in seconds using only a phone number and BankID verification. Due to its speed and simplicity, Swish has become a staple at market stalls, cafés, e-commerce checkouts and even for B2B invoices.
Buy now, pay later (BNPL)
BNPL e-commerce payments are more common in Sweden than in other countries. Whether the terms are "pay in 30 days" or split instalments, flexible payments are a familiar checkout option for Swedish customers.
However, Swedish regulations don't allow BNPL options to be pre-selected at checkout. BNPL must be an opt-in choice listed after other options.
Direct bank transfers
In B2B transactions, direct transfers via Bankgirot or Autogiro are common. Bankgirot is often used to pay invoices, while Autogiro is used for recurring payments. In B2C transactions, they're less dominant but still used occasionally, especially for payments such as utility bills.
Digital wallets
Digital wallets like Apple Pay, Google Pay and Samsung Pay still lag behind cards and Swish, but adoption has grown in recent years. They're convenient, have additional security features and work easily with contactless terminals or in-app checkouts.
If your business accepts cards, Swish and a BNPL option, you're meeting most of the demand in Sweden. The value of accepting additional payment methods such as direct bank transfers and digital wallets will depend on your business model and customer base.
Do Swedish businesses need a global payment solution for e-commerce?
While Swedish customers embrace digital payments, the country's population – roughly 10.5 million people – doesn't offer the scale that many businesses need to grow. That means many Swedish businesses either serve international customers or are planning to expand across borders. Those businesses need to design their checkouts so international customers don't encounter issues such as the checkout failing to recognise their preferred currencies or payment methods. A Swedish business that uses a domestic-only payment setup might not realise how often international customers abandon their carts because they encounter problems at checkout.
Here are some ways that Swedish businesses can make their checkouts easier to navigate for global buyers and more manageable for their teams:
- Local currency support: Buyers see prices in their own currencies, even if you settle in Swedish kronor (SEK).
- Localised payment methods: Customers see the local options they're familiar with. A buyer in the Netherlands would see iDEAL, a German buyer would see Single Euro Payments Area (SEPA) Direct Debit and a Swedish buyer would see Swish.
- Built-in regulatory compliance: From the EU's revised Payment Services Directive (PSD2) guidelines to country-specific fraud prevention rules, a well-designed global solution incorporates the local regulatory logic so you don't have to engineer it manually.
Stripe, for example, lets you present payment methods based on where the customer is located while centralising payouts and reconciliation. That kind of intelligent routing removes much of the frustration that normally comes with serving multiple regions.
If you're certain that you serve only Swedish customers and you don't plan to change that in the future, you don't need to set up your checkout to serve international customers. But international interest might come sooner than you think. Your first order from Germany or Finland might arrive through a Google search, not from an expansion plan. And if your payments infrastructure can't handle that order cleanly, you might lose the sale or deliver a poor experience that makes it hard to re-engage that customer later.
By contrast, businesses that plan for international payments early see the following benefits:
- Flexibility to serve global customers as needed without having to pause and rebuild infrastructure
- Access to broader analytics and reporting on customer location, method preference and currency mix
- The ability to offer a checkout that feels native, even in markets you haven't officially entered yet
How to set up an online payment system as a Swedish business
Getting paid online as a Swedish business requires a system that's secure, flexible and understands how customers prefer to pay. Here's how to set it up.
Choose a provider that fits how your business runs
Find a payments platform that supports:
- Swedish payment methods (e.g. Swish, Klarna)
- SEK as a settlement and display currency
- PSD2 compliance
- Technical and geographic scalability
Providers like Stripe support these features and let you get started quickly without sacrificing long-term flexibility. If you're serving both Swedish and international customers, global capabilities (e.g. multi-currency support, localised checkouts) should be part of your baseline.
Once you've chosen a provider, you'll create an account and go through onboarding. This can often be done in a single session.
Connect your store or app
If you're using an e-commerce platform like Shopify, WooCommerce or Squarespace, connecting your payment system is usually plug and play. Just install the relevant plug-in or extension.
If you're running a custom site or app, integration might mean using an application programming interface (API) or embedding a hosted checkout page. Stripe enables both options: a fully hosted checkout you can drop into your site or granular API control if you want to build a customised experience.
Either way, the goal is a secure, mobile-friendly checkout that makes it easier for customers to complete a purchase.
Turn on the right payment methods
There's no need to include every possible payment method; you just need the ones your customers expect. In Stripe, you can enable these directly in the Stripe Dashboard. You can also set SEK as your default currency and allow multi-currency payments so customers abroad can pay in their local currencies while you still receive SEK.
Ensure your checkout is secure and compliant
Online payments in Sweden (and across the EU) require strong security protections. That means:
- Payment flows need to support Strong Customer Authentication (SCA), typically via 3D Secure or BankID
- Card data must be handled through a PCI-compliant provider
Payment providers typically cover these by default. Stripe, for instance, includes built-in SCA logic so you don't need to implement it from scratch.
Enabling fraud prevention tools is another important part of the process. Platforms that use AI to flag suspicious transactions (e.g. Stripe Radar) can help you block fraud without adding extra friction for customers.
Test the full checkout flow
Before you go live, test every part of the customer experience. Complete a real or test payment with each of your accepted payment methods. Confirm that receipts, confirmation pages and order processing work as expected. Many providers offer a sandbox or test mode.
Launch, then track what's happening
Once you're live, watch the first few days closely:
- Are payments coming through without issues?
- Are payouts are being deposited into your account on the right schedule?
- Are there any drop-offs at checkout?
Your payment dashboard should show you all this information in real time. Monitor transaction data, reasons for failed payments and payout reports. They'll help you spot issues early and improve performance over time.
What should Swedish businesses consider when picking a payment provider?
The right payment provider fits how your business runs today and how you expect it to grow. In Sweden, that means looking closely at what creates a good experience for your customers and a flexible setup for your team.
Here's what to evaluate.
Available payment methods
Start with the basics: does the provider support how your customers prefer to pay? In Sweden, that means supporting Swish, credit and debit cards, BNPL and possibly digital wallets like Apple Pay and Google Pay. If you're missing even one of these, you might lose conversions at checkout. Look for providers that let you turn on new payment methods easily and update them as customer preferences change.
Multi-currency and cross-border capabilities
Even if you sell only to Swedish customers today, international buyers might still find your site. A good payment provider accepts multiple currencies, lets you show prices in your customer's local currency, handles conversion in the background while settling in SEK and supports region-specific methods (e.g. SEPA transfers in Europe, mobile payment apps in Asia).
Providers like Stripe manage all of this automatically with dynamic payment methods: the checkout adapts based on customer location and shows the right payment options without extra work on your end.
Business model fit
If you work with subscriptions, memberships or recurring services, look for features such as automated billing, proration, retry logic for failed payments and support for variable pricing.
Some platforms like Stripe Billing handle recurring payments with built-in tax calculation across regions. This can save you time as you scale.
Developer experience and integration flexibility
If you have developers on your team or a custom-built site, look at the API and documentation. Is the API well-documented? Can it be customised easily? Can you build the checkout experience you want, without needing work-arounds?
If you're not building something custom, assure that the provider has plug-and-play integrations for your e-commerce platform. Flexibility matters. Stripe has a developer-friendly API and easy integrations with e-commerce platforms.
Security, compliance and fraud tools
At a minimum, your provider should:
- Be PCI compliant
- Support SCA
- Provide fraud prevention that doesn't block legitimate transactions
AI-based tools like Stripe Radar can spot fraud attempts without creating issues for customers.
Transparent pricing
Many providers charge a flat percentage plus a small fixed fee per transaction. That's a typical setup, but you should also watch for:
- Extra charges for currency conversion
- Fees for payouts, refunds or chargebacks
- Volume-based discounts (or penalties)
Compare the total costs based on how your business operates and how you'll use the service.
Payout timing and cash flow
Getting paid fast matters, especially for small businesses. Some providers offer:
- Daily or weekly payouts
- Instant payouts for a fee
- Rolling reserves or longer holds for higher-risk businesses
Check the provider's payout schedule and policies up front.
Business support
A good provider gives you:
- Reliable, responsive support (ideally in Swedish and English)
- A clear dashboard to track transactions, fees, payouts and refunds
- Self-serve tools to manage disputes, export reports and automate accounting
The less time you spend troubleshooting or reconciling, the more time you have to focus on your business.
Choose a provider that can grow with you, matches how your customers want to pay and won't force you into a migration the moment your business develops.
The content in this article is for general information and education purposes only and should not be construed as legal or tax advice. Stripe does not warrant or guarantee the accuracy, completeness, adequacy, or currency of the information in the article. You should seek the advice of a competent lawyer or accountant licensed to practise in your jurisdiction for advice on your particular situation.