How to create a frictionless checkout experience

Once you get a hard-earned visitor to checkout, it’s important that you convert them. Yet, 99% of checkouts are riddled with basic errors that cause abandoned purchases—but what exactly are those errors? And how do you avoid them? We set out to answer these questions in our report with VML.

Get the report to learn more

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Boost customer conversions and maximise revenue

Best practices for optimising your checkout

As customer preferences and behaviours shift, it’s important that you continually optimise your purchase journey to meet their expectations by:
  • Offering the right payment options at the right time
  • Delivering fast express checkouts such as one-click checkout
  • Unifying omnichannel experiences

Key research findings

Friction-free experiences are non-negotiable

Drawing on the latest customer, industry, and technology research from Stripe, this new report by VML found that:

93%

of consumers say that it is important for a website to provide the most common payment method in their country.

81%

of customers will abandon their cart if their preferred payment method isn’t available.

79%

of customers are more likely to purchase if one-click checkout options are offered.

60%

of customers would abandon a checkout that requires more than two minutes to complete.

Why Stripe

The complete financial stack for enterprises

Everything you need to scale

Stripe has helped many $1B+ enterprises thrive in a digital world, improve customer experience, and unlock new revenue streams—all while simplifying operations.

Do more with the full suite

Stripe is a unified platform, so your teams don’t need to stitch together disparate systems or spend months integrating payments functionality. Clear documentation and support resources ensure your business can continue to evolve fast.

Go global with Stripe

Launch new markets, currencies, and payment methods—with minimal changes to your code. Stripe handles all cross-border money movement and currency conversion so you and your users receive payouts in your local currency.

Grow your business with Stripe

No matter your business model—SaaS, direct-to-consumer ecommerce, platform, marketplace—the Stripe platform applies intelligent optimizations based on billions in transactions to help block fraud and maximize revenue.

Ready to get started? Get in touch or create an account.

Access a complete payments platform with simple pricing or contact us to design a custom package specifically for your business.