WISAM HIRZALLA: Hi, everybody. Welcome to the Product Roadmap, a keynote session. Today's keynote gave you the big picture about what's launching at Stripe. This session is going to go deeper on one area, the Revenue suite. So we're going to walk you through what we're building based on what we've heard from you. So now most of you manage revenue across disconnected systems—billing, tax, accounting, and data. And when you're moving this fast, that fragmentation is what slows you down. And ideally, those systems should work together. And that's what we're building; a unified revenue stack. This year, we shipped major upgrades across billing, tax, and data. And today I'm going to show you how our roadmap accelerates your revenue.

But first, let's start with some real user examples. ClickFunnels saved over $1 million annually by consolidating on Stripe. HEX launched usage-based billing in eight weeks, processing $500 million in usage events. And Substack powers five million subscriptions across 50,000 publications with saved payment methods that drive three times higher conversion. And we all know that higher conversion means higher revenue.

Now, these users are just a few examples of the 350,000 businesses that run their revenue operations on top of Stripe. And what we've learned is that the fastest companies aren't the ones with the most tools, they're the ones with the most integrated stack. And the analysts agree. We're proud and humbled that Gartner and Forrester named us a leader in billing and IDC named us a leader in tax.

So now over the next 20 minutes, we're going to cover three roadmap areas shaped by what we've heard from you. First, how you monetize with the most complete and flexible billing engine. Second, how you manage and automate tax compliance end to end, all the way from collecting tax through remittances. And third, how you scale faster with unified data.

So now before diving in, please take a minute to scan the QR code to submit your questions. We've saved time for Q&A at the end and we really want to hear from you. You can scan the QR code now and submit your questions as we are going through the session, or you can submit them at the end when we walk up and we definitely want to take some time to spend on your questions. I'll leave this up for a moment for folks to scan it.

So let's start with how you monetize. I think everybody in this room knows, and you heard in the keynote, that pricing models are changing fast, especially in AI. So pure usage or pure subscriptions doesn't cut it anymore. You need seats, you need usage, you need credits, and you need enterprise contracts all in one system.

And self-serve needs to coexist with the sales load motion often from day one, and of course on one platform. But the scary statistic is that 50% of leaders aren't confident that their pricing infrastructure can support where their business is heading. And that statistic scares us, too. So we're building billing that adapts to you, not the other way around. We want our billing system to be complete enough for the most sophisticated scenarios and also flexible enough to evolve with your business. But let's talk about the state of billing for a moment in the real world. Today's billing is actually pretty broken. So we know that our users, every pricing change requires engineering input. Many of our users are duct taping multiple billing systems together for hybrid models, and that's why we acquired Metronome. Stripe plus Metronome is the most complete billing solution in the market.

So this acquisition brings the most sophisticated usage-based infrastructure inside of Stripe. So you can serve every monetization scenario on one platform. So now let's talk about what that actually looks like in practice. So AI companies need the flexibility to experiment and the speed to iterate. In fact, we have statistics that high-growth companies are changing pricing three times in the last year or so. That's very unusual. The speed of iteration used to be much, much lower than that. And the shape of the pricing model has changed. So pricing models are evolving to credit burndowns with auto top-ups, flat fees with incurrent included credits. With Stripe, you can configure these models easily without significant engineering effort. So now let's make this real with a user example. Let's look at Browserbase. So Browserbase launched usage-based billing, and they were able to achieve a 17% increase in new customer signups within one month of introducing more flexible pricing.

Retell AI is another customer example. So they added a credit grant model to preload free trials, and the result, their revenue grew 10X. So now, speaking of AI monetization, many users who monetize AI do so by monetizing on top of LLM models. And there's a clear billing challenge when you monetize on top of LLM models. LLM costs change constantly, the usage is unpredictable, and tracking token usage is very hard. So to solve that problem, we're launching billing for LLM tokens. So billing for LLM tokens handles the full flow. You can set the markup, you can automatically update rates, and you can route through the LLM proxy of your choice. And best of all, the usage is recorded automatically.

So now, let's talk about what's needed for complex usage-based billing. At certain scale, billing infrastructure can't keep up. There's massive event volumes, there's thousands of rates, and there's multiple dimensions. Not a surprise probably to many of you in this room. And that's actually precisely what Anthropic needed. So Stripe and Metronome power the first-party API and Claude for Anthropic, and pricing updates launch to specific segments instantly with no engineering lifts. Customers can see real-time spending dashboards and prepaid credits draw down in real time. So now Anthropic’s story is not an unusual one. And in fact, it illustrates the market requirement for billing speed, and that's exactly what we're building. We're launching real-time metering, real-time rating, and real-time alerting. So with this launch, you don't have to worry about billing latency. You don't have to worry about stale credit balances or service disruptions. You and your customers know immediately when credits run low and there's never any runaway spend.

So now, one last thing on usage-based billing. A core roadmap focus for us is integrating Metronome, and we're off to a really fast start. So today, we're launching the Metronome app in the Stripe Dashboard, and you can manage contracts, monitor revenue, track accounts, all without leaving the Stripe Dashboard, and much more to come here.

So now let's shift gears a little bit and talk about one complete stack for self-serve and sales-led billing. So the common pattern that we see in the market is our users will start with product-led growth, and then they will add a sales-led component, and they're running two billing stacks. That is a pain for everybody to manage. We are changing that in Q3. We're launching contract lifecycle management, so you can get both motions on one platform. So you can create contracts with negotiated pricings, you can manage renewals and create amendments all in one place. And another launch I'm really excited about is how we're making our invoices more flexible. So we are launching payment plans, which enables installment-based plans with automated collections. So customers get flexibility and you get more predictable cash flow. So now, speaking of flexibility, flexibility has been a core theme that's driving our roadmap, and one of the most important aspects as we create a billing platform that grows with you.

So this year, we're excited to launch billing customizations. So billing customizations allows you to insert your own logic inside of Stripe Billing. We're starting with three extension points, subscription item routing, proration logic, and balance and credit application. So for example, with proration logic, you can customize how proration behaves on Stripe. So instead of prorating by the second, you can prorate by the day. With subscription item routing, you can route different items to different invoices for customer experiences or bill explainability reasons. There's many more extension points coming, and the best of all is that you can author your own logic and customize these extension points and share them across your team. So this way, billing grows with you.

So now, once Billing is running, of course, financial operations like Revenue Recognition have to keep up. So let's talk a little bit about what we're shipping there. So you can now allocate revenue correctly with SSP configurations. You can do multicurrency accounting and QuickBooks online sync is built in. So RevRec data directly flows into your financial systems.

So before we close out, I don't have time to talk about many other things that we're building, such as customizable trial offers; subscription pausing, which allows you to pause your subscription and your payment collection; and the ability to revise invoices and so much more. So that's what we're building—the most complete and flexible billing engine for AI. And when you're growing this fast, you need your infrastructure to be an accelerant. And when you're moving this fast, manual tax compliance usually becomes the bottleneck. So now I'd like to hand it over to Stephanie to show you how we're automating everybody's favorite topic—tax.

STEPHANIE NEILL: Thanks, Wisam. And hello, everybody. All right. As Wisam said, I'm going to talk tax, but actually I'm going to talk to you about how three incredible companies are just using Stripe Tax to power their business growth and international expansion, and they're not letting tax hold them back. Let's start with Leonardo AI. When they started monetizing their global product, they knew that tax compliance was both critical and potentially overwhelming for their small team. So they looked to Stripe Tax location monitoring for help. With it, they identified 89 jurisdictions globally where they needed to start to register and start collecting tax. And now they automatically collect that tax where they need to alongside payments and billing on one platform.

So Leonardo AI went from monitoring to collecting, but what do you do once you've collected all that tax? Well, you may recall that last year our big announcement was that we have end-to-end tax compliance on Stripe, or really through Stripe, because filing was still through trusted third-party partners. This year, we're ecstatic to say that we have native US tax filing through TaxJar on Stripe. I'll hold for applause. Okay, so why did we applaud? So now it's just one interface, one vendor for the whole end-to-end experience, and it's a seamless data flow. There's no manual exports, there's no reconciliation gaps, and you're filing your actual real Stripe transaction data. And probably most important, it's now just one support team end to end. So no matter what tools and products you're using across Stripe, you know who to go to.

And I think it's pretty awesome, but don't take my word for it. Buyolympia is an ecommerce platform for artists, and they're filing across the 11 states where they collect tax. Their small team had a couple problems solved with this. So no more separate filing vendors, as I mentioned, no more manual reconciliation, and again, no more patchwork support. But let's zoom out a bit from filing. The reality is tax compliance is only getting harder. In the US alone, in the first half of 2025, over 400 sales tax rate changes occurred, and I think something like 190 new tax jurisdictions were created. And again, that's just the US. Of course, globally, we've got e-invoicing mandates coming online faster than your teenage kids. When rates are shifting that fast and government regulations are changing this drastically, it's next to impossible to manage on your own.

And with that, with Stripe Tax, we want you to stay audit-ready so that you never get caught with your proverbial pants down, at least by the government. That's why we're always improving to get cleaner data for easier reconciliation. We have full tax ID validation and enhanced address collection built in, and we have jurisdiction specific exports for exactly the data that you need. We're also simplifying adjustments. So tax-only refunds are launching later this quarter, and I think this is great because right now it's a workaround and workarounds are never fun. And remember how I said our big announcement this year is native US filing on Stripe?

Well, that actually unlocks another huge opportunity that'll be ready by the end of the year, and that is remittance via Stripe Treasury. This actually solves two separate problems. One, you don't want your liabilities and your revenues commingling in one account. You don't want to get them mixed up because the tax that you collect, that actually belongs to various governments and you don't want to forget that. So what we'll do is we will partition your collections in a separate account and we'll cut the check. That's the remittance part. We'll actually pay out the jurisdiction, so you will have no separate banking workflows.

In addition to end-to-end tooling, you also need Stripe Tax to support you wherever you do business. So to that end, we are launching our Shopify connector very soon, and that'll allow you to report and file all your indirect taxes in one place. And by the end of the year, we'll have more connections to more ERPs, ecommerce platforms, and you'll even be able to use Stripe Tax without Stripe Payments. I want to take a sec to shout out one of our most requested features, which is tax support for events and ticketing. We now handle this automatically, whether you're hosting concerts, conferences, live events, we've got your tax covered.

Basically, our goal is to meet you wherever you actually are, regardless of where or how you do business, you shouldn't have to think about tax. And of course, I'd be remiss if I didn't highlight one big differentiator, which is speed. Take Keap, for example. They had to get their tax compliance stood up quickly, and it's a good thing that Keap kept cool and launched Stripe Tax in just eight weeks. Traditional vendors, they can take quarters. I've even heard of integration times lasting longer than a year, which is a little baffling because speed is becoming the norm. 60,000 businesses use Stripe Tax for international expansion today. 33% expand to new markets within their first month, and we power 398 million tax calculations monthly across over a hundred countries. That's the infrastructure that makes this speed possible.

So let me bring it back to where we started. First, you figure out where you need to be collecting taxes and you get registered, like Leonardo AI. Then you make sure you're filing those taxes like buyolympia, and you got to move quick, like Keap. And just remember, when it comes to driving global growth for your business, your tax software can either hold up or keep up with your business. Just ask Keap. I'm going to hand it over to Shankar now before I tell any more bad jokes, and he'll show you how unified revenue data will help you scale even faster. Thank you.

SHANKAR VELLAL: Thanks. Thank you, Stephanie. Billing and Tax are covered, but here is what happens when you scale. You can't get the data that you want to make decisions quickly and accelerate the growth of your business. For example, for a particular customer, you might want a real-time view of their last three invoices, and whether they've been fully paid as of right now before you allow them to take certain actions in your application. Or you might want an agent to combine your Stripe data with other business data to generate insights in real time. For example, to send an alert to your sales team or spot churn signals. When access to data is difficult or slow, you cannot scale your business quickly, and we are fixing that. With real-time access to Stripe data, easier ways to build applications on top of it, and more flexible and programmatic mechanisms for you to explore and analyze it.

Let's go through each of these. First, we are introducing Stripe Database, a fully hosted Postgres database with real-time read access to your Stripe data. You can now build applications on Stripe without relying on ETL tools or building and maintaining API integrations just to keep your data in sync. From the Dashboard or just a single command in the Stripe CLI, you can provision the database and select which tables you'd like to sync to it in real time. And we are just getting started with more features like right access and custom object support coming in the future. Second, access data wherever you want in real time. We are launching a new and improved version of Data Pipeline. This next generation enables you to sync data in real time across a broad range of data destinations. And we are starting with Google Sheets, because let's be honest, many of us still use spreadsheets for ad hoc data analysis, so no more manual CSV exports or writing a macro and pushing a button to refresh the data or waiting once every few hours for the data to be populated. The next generation of Data Pipeline will automatically push data directly into the Google Sheet in real time as the data is generated, and we're adding more destinations later this year.

We're also expanding the set of destinations for our current version of Data Pipeline. You can now automatically sync data directly into Databricks and combine that with other data to generate insights about your entire business. Cursor is already using this, where they combine their revenue data with product usage and customer behavior data and generate insights across their entire customer journey and make decisions quickly. Third, get insights faster with AI, with agentic access to data. AI agents can now access metrics directly from Stripe's MCP server or just via an API call. So anyone in your organization can now use AI tools to explore and analyze Stripe data. For example, you can open Claude or your favorite agent and ask, "What was my MRR for the last 12 months and which product grew the most?" And you'll get an accurate answer in seconds with data sourced directly from Stripe that is consistent with what you see on the Stripe Dashboard.

This isn't just faster reporting, it's faster decision making. We're starting with subscriptions metrics and adding more later this year. And finally, accelerated financial reporting. Using our Reports API, you can now generate a single unified report across all accounts in a Stripe organization, and in addition, Stripe Sigma users can run ad hoc SQL queries just by an API. So less manual work for more automation and streamlined financial reporting. So let's recap what we covered. Real-time access to your Stripe data wherever you want it, starting with Google Sheets, including a Stripe-hosted Postgres database that makes it easier for you to build applications on top of. With agentic access to data, so anyone in your organization can use AI tools to explore and analyze Stripe data, and more automation for streamline and accelerated financial reporting. Your data is no longer a bottleneck, it's accelerating your growth. And with that, I'll hand it back to Wisam. Thank you.

WISAM HIRZALLA: Thank you, Shankar. So now before we go to Q&A, let me leave you with this. So we opened with a story of disconnected systems. These disconnected systems slow you down. Everything that we announced in this session solves that. We're building one platform—billing, tax, and data. The stack is going to keep on getting better, smarter, and faster. So if you'd like to learn more, please visit the revenue and AI product monetization booth to see a lot of this stuff in action. But why don't we now go to Q&A? So I'll call back Shankar and Stephanie to this stage and we can go to your questions or tell bad jokes if there are no questions. But I see that there's actually questions, so we're going to do that instead.

Okay. Question one. You mentioned the launch of contracts this morning. How will that change the way that companies are using Billing? So great question. I will start, and maybe Shankar, you also, I think, have some reflections on this as well. So the reality today is that if you're using Stripe Billing and you're trying to model something negotiated, you're likely using something called subscription schedules. And subscription schedules will allow you to model a very simple ramp, but it is not the reality of what a complex sales-led agreement looks like that has amendments and it has more complex negotiated terms. And contracts will allow you to model the reality of what contractual agreements look like versus you having to go munch subscription schedules to make them work. Contracts will work seamlessly with your CPQ engine, and then it'll also interact really smoothly with Revenue Recognition and analytics, which I wonder, Shankar, if you want to say a little bit there.

SHANKAR VELLAL: Yeah. With contracts there are specific analytics that many of you have asked for—such as annual contract value, total contract value—and you want your revenue recognition systems to seamlessly link to these contracts so you can appropriately project your deferred revenue going forward. And so this is, again, the benefit of having a single unified stack that can cover billing, tax, and revenue recognition and the data that you need to power all this together.

WISAM HIRZALLA: Awesome. Thank you. There's another one for you, Shankar, which is when will the SSP allocation feature be available?

SHANKAR VELLAL: It is available right now. I'm happy to share details async, or you can go visit us in the revenue booth downstairs. You can set up the standalone prices for the specific products in the bundle and the configuration that you want for SSP and user revenue recognition with that.

WISAM HIRZALLA: Awesome. So Stephanie, I have a question for you.

STEPHANIE NEILL: Oh, sure.

WISAM HIRZALLA: So you talked a little bit about remittances and Stripe Treasury, and that sounds like a really exciting launch. What's the big deal about that launch? How should everybody in this room think about that launch?

STEPHANIE NEILL: Well, it really does complete the end-to-end tax lifecycle where you really then can just rely on Stripe to handle things for you. I also, as I said, it separates your liabilities and your revenues, and I think that's just really critical, and that's a problem we hear from users quite a bit. And this year, by the end of this year, we should have the US covered, but I think the real value will be unlocked once we get global remittance done, because it can be very laborious to deal with different government websites and trying to make payments if you've ever paid the IRS.

WISAM HIRZALLA: Well, I don't know if you did this intentionally, but it's a great segue to the next question, speaking of government websites. So you mentioned e-invoicing. When will Stripe begin to support e-invoicing and specifically with the upcoming regulation brands, which we're all watching very closely?

STEPHANIE NEILL: Yes. So we are working with the Stripe ecosystem, more specifically with Billet to cover e-invoicing, and they are building out support for France and it will be here in time for the regulation.

WISAM HIRZALLA: Awesome. So that is great. Let me see what's going on in our question queue. Shankar, it looks like there's a question on Stripe database. Why did Stripe build a database?

SHANKAR VELLAL: Good question. Many of you have asked for, “I just want my data available in real time.” It's very weird for you to say create a subscription or an invoice or a payment and not have it be reflected where you want it in real time. And the least frictionful way that we can give it to you is just by provisioning a database that you can access yourself. And so in real time, Stripe will push the data into that database. So you don't have to listen to web hooks and make API calls and keep a database and sync in your own applications and then keep up with all of the changes that happen to the API so you don't have to worry about any of that. We really care about providing the least frictionful way of just accessing Stripe data and Stripe Database is the way to do it.

WISAM HIRZALLA: Awesome. Okay. One last question. When will subscription pausing roll out? So subscription pausing is going to roll out in the next quarter. We are actually running a preview that you can sign up for on the web. And I'd like to use this moment to actually do a shout-out for the Stripe roadmap. So stripe.com/roadmap, you can see our publicly available roadmap. It's got dates, it's got signup links, it's got all the things, and it will have basically more concrete information on everything we shared here.