Starting a power washing business might sound simple: get a pressure washer, show up at a driveway, and blast away grime. It can be that straightforward at the smallest scale, but it’s more complicated if you want to make power washing your livelihood. In 2024, there were over 32,000 pressure washing businesses in the US, so the market is busy and growing rapidly. To succeed, you’ll need to acquire a steady stream of customers, avoid liability issues, handle payments, and market your services properly.

Below, we’ll explain how to start a power washing business, what you need to get started, and how Stripe can help.

What’s in this article?

• Why start a power washing business?
  
• What equipment do you need to start a power washing business?
  
• What are the legal requirements for a power washing business?
  
• How do you price power washing services?
  
• How do you collect payments for power washing jobs?
  
• What are the best ways to market a power washing business?
  

Why start a power washing business?

Power washing attracts prospective entrepreneurs because the required capital is low compared with that of ventures such as a restaurant. It might cost as little as a few thousand dollars to begin if you rent a small machine. You could start with a midtier pressure washer, safety gear, and a vehicle to transport equipment—this makes the setup affordable.

Demand for these services is strong. Homeowners often realize that pressure washing can improve curb appeal. Dirt on driveways, algae on fences, and mildew on decks all come off more effectively with a power washer than with scrubbing. Commercial property managers also pay for these services, especially for sidewalk cleanup or graffiti removal. Grime constantly builds up, so there are opportunities for repeat business.

Power washing can also be flexible. Some entrepreneurs serve homeowners and business owners, while others specialize in one type of client (e.g., homes that are being prepped for sale). You can also work part time and on weekends or during afternoons if that’s when you’re available. If power washing suits you, you can expand and hire extra help.

If you’re comfortable working outdoors, operating machinery, and building strong relationships with local clients, a power washing venture might be worth exploring.

What equipment do you need to start a power washing business?

A common mistake among newcomers is assuming any old water blaster will do. The reality is that power washing involves a range of nozzles, pounds per square inch (PSI) ratings, and accessories that can make a big difference in the outcome. Here are the basics you will need:

Pressure washer

• Gas-powered washers typically have higher pressure and better mobility because they’re not tethered by a cord. Electric models are quieter and require less maintenance, but they can be less powerful.

• PSI indicates pressure, while “gallons per minute” measures flow rate. Higher numbers aren’t always best; the right PSI rating depends on the type of surface you are cleaning. An industrial concrete job might require high PSI, but a wooden deck could be damaged by a machine that’s too strong. Many contractors keep multiple options on hand.

Nozzles and wands

• Having a variety of nozzles can help you clean different surfaces and stains. Some might be narrow to concentrate pressure on stubborn spots, while others provide a wider fan to rinse large areas quickly.

• Some jobs call for specialized wand extensions, such as a telescoping wand to reach siding without a ladder.

Safety gear

• Eye protection is nonnegotiable. Even small bits of debris can ricochet.

• Water-resistant boots or shoes with good traction will help you maintain stability on slippery surfaces.

• Gloves designed for wet conditions can prevent blisters and keep your hands warm in colder weather.

• Ear protection might be helpful in environments where noise is amplified.

Cleaning agents

• Water isn’t enough to remove some stains or buildup. Mold, mildew, and grease sometimes require specific detergents.

• If you plan to advertise eco-friendly services, research biodegradable, nonhazardous options that meet local regulations.

Transportation and storage

• You need a reliable way to move your gear. That could be a pickup truck, van, or small trailer, especially if you’re expecting larger loads.

• Between jobs, you’ll need a secure place to store your equipment where it’s protected from the elements.

There’s a learning curve to using this gear effectively. Practicing on your home or volunteering to power wash a friend’s garage floor is a safe way to hone your technique. Over time, you’ll get a sense of how to handle different surfaces with confidence.

What are the legal requirements for a power washing business?

Certain administrative steps are involved in setting up a power washing enterprise. These keep you compliant with local laws and protect you from compliance-related issues or financial surprises later. Here’s what to consider as you get your business running:

• Business registration: Your region might require you to file as a sole proprietor, partnership, limited liability company (LLC), or corporation. Each structure has pros and cons related to personal liability and taxation. An LLC might be appealing because it can separate your personal assets from business matters without all the extra tasks needed for incorporating. Requirements vary based on location, so check your municipality’s website, or consult a small-business adviser who can clarify the process.

• Insurance: Liability insurance can financially protect you if property is damaged or a client makes a claim against you. Some states or provinces require proof of insurance before you can legally operate, especially for commercial contracts. Additional coverage (e.g., workers’ compensation) might be necessary if you plan to hire employees. Talking to an insurance agent who’s familiar with home services businesses is a good starting point.

• Environmental permits: Power washing can involve chemicals, runoff, and wastewater disposal. Some regions regulate where the water can drain, whether it needs to be reclaimed, or which cleaning agents are allowed. Improper disposal can harm local waterways and trigger hefty fines. Some businesses install wastewater reclamation systems to capture and filter out contaminants, ensuring they meet local guidelines. A call to your city’s environmental department can clarify these rules.

• Local business licenses: Depending on your city, you might need a specific license to operate within its jurisdiction. You might have to pay a fee or pass certain inspections. It’s worth speaking with someone from the relevant local government office to find out what applies to you.

• Workplace safety: Keeping your operation safe is more than just a moral obligation: it can help you avoid legal problems. Ensure that your employees are properly trained in handling equipment and chemicals and that they follow safety protocols for climbing ladders and working around electricity.

How do you price power washing services?

Pricing is often a major concern for new business owners. Pricing low might lead to some initial gigs, but it can lower profits and undermine the reputation you want to build. Accurate quoting is usually the result of experience: over time, you’ll learn how long it takes to clean each surface and how much your consumable supplies cost. Keeping detailed notes on each job you complete can help refine your process so future estimates become more precise and profitable.

As you begin, consider these factors when you set your prices:

• Property size and complexity: Square footage is one of the first metrics many contractors use to estimate price. Cleaning a single-car driveway is quicker than working on a multistory building. Some surfaces (e.g., heavily soiled garage floors, roofs) take more time, detergent, and caution, which might call for additional fees.

• Material and condition: From concrete and brick to vinyl siding and wood decks, each surface calls for a different cleaning solution and level of pressure. Heavily stained surfaces with moss, mold, or graffiti can require multiple passes. Charging for extra effort is standard.

• Travel and overhead: Factor in driving time, fuel costs, and any tolls you might pay. If you’re traveling far to reach certain clients, you might add a surcharge. Overhead includes insurance costs, equipment maintenance, and administrative tasks.

• Hourly vs. flat rate: Some power washing businesses prefer to charge a flat rate for each job. That makes it easier for the client to know the final cost up front. Others prefer an hourly model. Flat rates are popular for predictable tasks such as driveway cleaning. Hourly rates might be more appropriate for complex or unpredictable jobs, such as extensive graffiti removal.

• Bundles and promotions: Providing a discount for multiple services (e.g., combining driveway, patio, and sidewalk cleaning) can encourage clients to book more often. Some operators create seasonal specials (e.g., a spring cleaning package) to generate interest. Be mindful of how discounts affect your profit.

• Market conditions: Are other power washing contractors in your area overwhelmed with bookings? If so, prices might trend higher. Are you entering a market with intense price competition? Offering quality work at a fair rate can help you stand out without needing to compete on price.

How do you collect payments for power washing jobs?

Clients want convenience, and you want to avoid chasing them for unpaid invoices. Establishing an organized payment system helps you get paid on time and minimizes administrative work. Here are ways you might collect client payments:

• Digital invoices: Many small-business owners rely on digital invoices they can email. This makes it easier for clients to see itemized charges and click to pay online. Stripe has a flexible invoicing platform that lets you create and send invoices in a few steps. The moment clients receive the invoice, they can pay with a credit or debit card, digital wallet, or other payment method.

• On-site card readers: Carrying around a card reader can be helpful in case you finish a job and the client wants to settle on the spot. Stripe Terminal connects with your phone or tablet, so it’s easier to swipe, dip, or tap a customer’s card once the cleaning is complete. You don’t have to wait for checks to clear or call later to confirm payment details.

• Subscriptions: Some clients might want monthly or quarterly service. Stripe Billing enables subscription-style billing so you can automatically complete charges at regular intervals. That gives you a stable revenue flow and creates a booking for the customer.

• Cash and checks: Some people still prefer to pay by cash or check. Accepting these options is a personal choice. If you decide to accept them, have a policy in place for how long you’ll wait for the check to clear before you schedule or complete further services.

What are the best ways to market a power washing business?

Marketing should play to your strengths. If you enjoy working with people in person, forging personal connections at community events might come naturally. If you’re more comfortable with digital tools, focusing on online ads or email newsletters might make sense. The key is to remain consistent so your brand name stays fresh in local customers’ minds.

Here are a few tried-and-true tactics that power washing professionals often use:

• Search engine optimization (SEO): Fine-tuning your Google Business Profile helps your business appear in local searches. People often type “power washing near me” or “pressure washing in (city).” Ensure you’re listed and have a complete profile with photos, and encourage satisfied customers to leave reviews. Those reviews can influence how high your business ranks in search results.

• Yard signs: After you finish a great-looking cleaning job, ask the homeowner whether you can place a yard sign for a week. This might lead to quick interest from neighbors who can see the results.

• Community platforms and groups: Some neighborhoods are active on social media or local forum sites. Posting before-and-after photos (with the client’s permission) can spark inquiries. Being genuinely helpful in community discussions (e.g., sharing tips on maintenance) can establish you as a friendly local expert.

• Networking with related businesses: A local landscaper or home painter might be eager to trade referrals with you. They could suggest your services after prepping a property for sale or renovating one, and you can do the same for them.

• Seasonal promotions: When spring arrives, people often notice the state of their driveways or fences more acutely. A well-timed social media post or printed flyer that offers a spring package can lead to more bookings. Respectfully placed door hangers in targeted neighborhoods can also be effective.