INDOCHINO increases conversions by offering savvy shoppers a new way to pay with Klarna via Stripe

Believing perfectly tailored clothing should be available to everyone, INDOCHINO crafts high-quality, made to measure apparel at an accessible price. Shoppers take on the role of designer – customising every detail of their new suit, blazer, shirt, or trousers to create truly one-of-a-kind pieces. Each garment is then made to their measurements and shipped directly to the customer. INDOCHINO shoppers can browse and buy online from the comfort of home or visit one of the brand’s 70+ showrooms across North America.

Products used

North America


INDOCHINO wanted to reach more Gen Z and Millennial customers, who are often buying their first suit at a high price tag and are on the hunt for more flexible, transparent spending options. The brand also wanted to lift its average order value (AOV), and, in the long term, attract and convert new customers, increase brand loyalty and lifetime value, and set its business up for future growth.


INDOCHINO implemented Klarna’s Pay in 4 solution, enabling customers to split their purchases into four interest-free payments over time, while INDOCHINO is paid upfront and in full. Klarna’s partnership with Stripe also meant that INDOCHINO could quickly and easily integrate Klarna’s Pay in 4 into its checkout experience.


Following the integration with Klarna, Alex Nazarevich, ecommerce director at INDOCHINO, highlighted: “Through the Klarna and Stripe partnership, we were able to get up and running quickly with a tailored service that met our needs perfectly. Klarna impressed us right from the start by making sure we were set up for success. What stood out was the care the team took to understand our business goals.”

By offering more flexible ways to pay with Klarna at checkout and showcasing these flexible payment options throughout the shopping journey, INDOCHINO saw a lift in sales volume across the board and a 16% lift in its average order value (AOV). Of INDOCHINO customers using Klarna, 67% are young Millennials and Gen Zers – the key demographic the brand was aiming to target.

And, it only took 4 engineering days to get Klarna up and running with Klarna through Stripe. The streamlined integration between Stripe and Klarna simplifies financial reporting and payouts, and leads to faster deployment, allowing INDOCHINO to reach more customers faster and boost sales.

Through the Klarna and Stripe partnership, we were able to get up and running quickly with a tailored service that met our needs perfectly.

Alex Nazarevich, ecommerce director at INDOCHINO

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