Challenge

As Chartmetric’s customer base expanded globally, the lean startup faced a complex tax compliance landscape with a small dedicated finance department. The team needed to navigate tax requirements across multiple countries and jurisdictions while implementing a solution that wouldn’t disrupt the customer experience or impact conversions. Ensuring full compliance while focusing on core business growth became a primary concern.

“We thought about managing all things tax fully in-house, but there are too many complexities at hand, and we wanted a solution that would be seamless to users that wouldn’t negatively impact conversions. We didn’t see a reason to reinvent the wheel,” said Jon Garcia, senior manager of business intelligence at Chartmetric.

With tax compliance becoming more complex and risky to manage in-house, the team set out to find a comprehensive solution that could simplify operations and maintain a frictionless experience for customers.

Solution

Chartmetric implemented a unified and automated solution using Stripe Tax and its integrated partner, Taxually. This two-pronged approach addressed both real-time tax calculation and ongoing compliance management.

At the point of sale, Tax calculates and collects the correct amount of tax from customers in real time. Then, Taxually handles the complex, jurisdiction-specific work of registering Chartmetric in the necessary markets and managing the company’s ongoing filings.

With this solution, Chartmetric efficiently manages its tax obligations across 35 countries, Canadian provinces, and major regions, including the EU, UK, and Japan.

Results

Chartmetric gained confidence and scalability in global tax compliance

With Stripe, Chartmetric gained confidence and peace of mind in its tax compliance, automating a previously daunting process. The company now efficiently manages tax in over 35 countries, allowing the team to focus on growth. Automated reminders from Taxually keep the team informed without requiring constant oversight.

The combination of Stripe’s support and Taxually’s specialized expertise provides Chartmetric with a solution that can handle growing demand for global tax compliance. This automated system enables worry-free expansion into new markets, as the team no longer needs to manually manage tax compliance across different regions.

“Everything is automated now,” said Garcia. “The integration with Taxually is seamless.”

Stripe’s support enhanced and simplified the integration process

Throughout the onboarding process, Chartmetric relied heavily on Stripe’s support. The company found Stripe’s responsive developer and sales teams to be key to ensuring a smooth integration. This assistance contributed significantly to the creation of a seamless, automated system that meets Chartmetric’s needs.

Chartmetric now maintains a smooth user experience while ensuring compliance

By implementing a solution that works behind the scenes, Chartmetric now maintains a smooth checkout process for its international customers—without added friction from tax calculations. This ensures that the company can fulfill its tax obligations without negatively impacting conversions or disrupting the customer experience.