How to track, manage, and reduce subscriber churn

A Stripe survey of 1,500 subscription business leaders found that half expected churn to increase in 2023. Churn not only leads to lost revenue and customers, but it also negatively impacts a business’s planning, growth, and profitability. Our latest guide explains how to better understand, measure, and reduce subscriber churn.

The Stripe Guide to Churn

Duration 25 minutes read Page count 15 pages

Stripe will handle your data pursuant to its Privacy Policy

By submitting this form, you acknowledge and consent that your personal data will be processed in accordance with Stripe's Privacy Policy and that your data will be stored outside of China in accordance with Stripe's Privacy Policy.

Churn benchmarks and churn management strategies

Retain customers and recover revenue

In this guide, you’ll learn about:
  • Leading causes for involuntary and voluntary churn
  • Recent churn rate benchmarks by industry, payment methods, customer segments, and more, based on Stripe data
  • How Stripe Billing revenue recovery features help dramatically reduce involuntary churn, recovering over $3.8B for businesses in 2022 and over $2.5B in the first half of 2023

Ready to get started? Get in touch or create an account.

Access a complete payments platform with simple, pay-as-you-go pricing, or contact us to design a custom package specifically for your business.