How to track, manage, and reduce subscriber churn

A Stripe survey of 1,500 subscription business leaders found that half expected churn to increase in 2023. Churn not only leads to lost revenue and customers, but it also negatively impacts a business’s planning, growth, and profitability. Our latest guide explains how to better understand, measure, and reduce subscriber churn.

The Stripe Guide to Churn

Duration 25 minutes read Page count 15 pages

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Churn benchmarks and churn management strategies

Retain customers and recover revenue

In this guide, you’ll learn about:
  • Leading causes for involuntary and voluntary churn
  • Recent churn rate benchmarks by industry, payment methods, customer segments, and more, based on Stripe data
  • How Stripe Billing revenue recovery features help dramatically reduce involuntary churn, recovering over $3.8B for businesses in 2022 and over $2.5B in the first half of 2023

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