Minna no Market partners with Stripe to integrate card payments for its online marketplace

Tokyo-based startup Minna no Market launched Kurashino Market, an online marketplace for home services such as cleaning, home repairs, and remodelling, in 2011. After experiencing continued growth for several years, Minna no Market leveraged Stripe to start accepting payments in 2020.

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Kurashino Market allowed consumers to compare and request businesses online, but the marketplace could only facilitate cash transactions. This placed more of a burden on the customers as well as the business owners, who had to pay service fees to Kurashino Market. Minna no Market saw a need to expand the marketplace’s methods of payment to improve the overall experience for both customers and business owners.


After considering a variety of payment service providers, Minna no Market selected Stripe in 2020. In addition to having the right infrastructure for an online marketplace to implement card payments, Stripe Connect also addressed other payments needs that were unique to home services. It allowed customers and businesses to pay fees in a lump sum, adjust service amounts on-site, and deposit work payments.

“Payments are the lifeblood of any e-commerce business, so we couldn’t afford to make mistakes when choosing our solution,” said Tadashi Yoshioka, Director and CFO of Minna no Market. “We were convinced that Stripe Connect was the right fit.”


After introducing Stripe Connect, the card payment rate improved. Increasing the number of payment methods also instantly improved the customer experience. Business owners on the platform shared that same-day payments have made their lives easier, as they now save on additional fees. Integrating Stripe Connect allows Minna no Market to quickly respond to issues such as price fluctuations and cancellation fees. Stripe also offered the right level of operational support for a platform that is predicted to expand quickly as the home service industry becomes an even larger market in Japan.

We’re a frontrunner in the home services industry, and we’re aiming to expand in scope. Stripe is experienced in handling a growing number of global transactions and will continue to be a reliable partner for us in the future.

Tadashi Yoshioka, Director and CFO of Minna no Market

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