Gross profit is how much money a company makes after deducting the costs directly associated with producing and selling its products or services. These costs – known as the cost of goods sold (COGS) – include expenses such as raw materials, direct labour, and manufacturing overhead. Gross profit is an indicator of how efficiently a company produces its goods or services.

Net profit is the company’s bottom line, the profit that remains after all expenses have been accounted for. This includes not only the COGS used to calculate gross profit, but also operating expenses such as rent, utilities, marketing, and salaries, as well as interest and taxes. Net profit is a comprehensive measure of a company’s overall profitability.

Below, we’ll explain how to calculate gross profit and net profit, how to optimise these figures, and what they can tell you about your business.

What’s in this article?

• How to calculate gross profit for your business
  
• How to calculate net profit for your business
  
• What gross and net profit can tell you about your business
  
• Gross vs. net profit: Understanding the differences
  
• How gross and net profit affect business expenses
  
• Integrating Stripe to help with accurate profit calculations
  
• How to optimise both gross and net profit
  

How to calculate gross profit for your business

To calculate gross profit accurately, you must maintain careful records of your revenue and expenses, and categorise your expenses as either COGS or operating expenses. COGS includes only the direct costs of producing or delivering your products or services.

To calculate gross profit for your business, follow these steps:

• Determine your total revenue: This is the total amount of money your business generates from sales during a specific period (e.g. month, quarter, year).

• Identify your cost of goods sold (COGS): This includes all the direct costs associated with producing or delivering your products or services. For product-based businesses, COGS typically include the cost of raw materials, direct labour, and manufacturing overhead. For service-based businesses, COGS might include the cost of labour, materials used in providing the service, and any direct expenses related to service delivery.

• Subtract COGS from total revenue: The result of this calculation is your gross profit.

Formula

Gross profit = Total Revenue - Cost of Goods Sold (COGS)

Sample calculation

Let’s say your business generated $50,000 in total revenue during one month, and your COGS for that month was $20,000. Your gross profit would be:

$50,000 - $20,000 = $30,000 Gross Profit

In addition to calculating your gross profit in dollars, you can also calculate your gross profit margin as a percentage of revenue. This is done by dividing gross profit by total revenue and multiplying by 100. You can use gross profit margin to compare your profitability over time or against industry benchmarks.

How to calculate net profit for your business

When calculating net profit, note that some expenses, such as depreciation, are non-cash expenses. You should still include them in your calculations, even though they don’t involve an outflow of cash.

To calculate net profit for your business, follow these steps:

• Determine your gross profit: Calculate gross profit by subtracting the COGS from your total revenue.

• Identify all of your operating expenses: Operating expenses are the costs of running your business that are not directly tied to producing or delivering your products or services. Examples include rent; utilities; marketing and advertising expenses; salaries and wages; office supplies; insurance; and depreciation.

• Subtract operating expenses from gross profit: The result is your operating profit, also known as earnings before interest and taxes (EBIT).

• Subtract interest expense: If your business has any debt, you’ll need to subtract the interest payments on that debt.

• Subtract taxes: Finally, subtract the income taxes your business owes. The result is your net profit.

Formula

Net Profit = Gross Profit - Operating Expenses - Interest Expense - Taxes

Sample calculation

Let’s say your business has a gross profit of £30,000, operating expenses of £10,000, interest expense of £1,000, and taxes of £4,000. Your net profit would be:

£30,000 - £10,000 - £1,000 - £4,000 = £15,000 Net Profit

You can also calculate your net profit margin as a percentage of revenue. This is done by dividing net profit by total revenue and multiplying by 100. The net profit margin provides a clear picture of how much profit your business generates for every pound of revenue earned.

What gross and net profit can tell you about your business

Analysing gross and net profit together can give you valuable insights into your business, such as:

• Areas where costs can be reduced, either in production (affecting gross profit) or in overhead (affecting net profit)

• Key drivers of overall profitability and initiatives with the biggest effect on the bottom line

• A company’s performance relative to its competitors, seen by comparing gross and net profit to industry averages

• Trends in profitability, seen by comparing gross and net profit over time

Each metric can also reveal specific aspects of business performance on its own. Here’s a more detailed look at what these metrics can tell you.

Gross profit

Efficiency: Gross profit reveals how efficiently a company produces and sells its goods or services. A higher gross profit margin indicates that a company is managing its direct costs (COGS) effectively and generating more profit per unit sold. A lower gross profit margin might indicate that a company should negotiate better prices with suppliers or optimise production processes.

• Pricing: Gross profit can help businesses evaluate their pricing strategies. If gross profit is too low, it might signal the need to adjust prices or find ways to reduce production costs.

• Product mix: Gross profit analysis can shed light on which products or services are the most and least profitable, allowing businesses to optimise their product mix for maximum profitability.

• New ventures: You can use gross profit projections to evaluate the potential return on investment for new product development or market expansion initiatives.

Net profit

• Profitability: Net profit is the measure of a company’s financial success. It shows how much money a company earns after accounting for all expenses. Analysing trends in net profit over time can help businesses make informed decisions about growth strategies, market expansion, and overall business direction.

• Capital allocation: Net profit projections can reveal the best strategies for capital allocation, whether that’s reinvesting profits into the business for growth, paying dividends to shareholders, or reducing debt.

• Management: Net profit reflects how well a company’s management is running the business. A consistently high net profit indicates that the company is managing all aspects of its operations effectively. A lower net profit might indicate the need to scrutinise operating expenses to identify where you can cut costs without losing quality or productivity.

• Return on investment: Investors and creditors use net profit to assess a company’s financial health and growth potential. Higher net profits generally attract more investment and make it easier for a company to secure loans.

Gross vs. net profit: Understanding the differences

Gross profit measures how effectively a company generates revenue from its core business activities, while net profit reflects the company’s overall profitability after all expenses.

Here’s a closer look at their differences.

• Gross profit considers only the direct costs of production (COGS), while net profit accounts for all expenses – including operating expenses, interest, and taxes.

• Gross profit provides a narrower view of profitability, focusing only on core business operations. Net profit offers a broader perspective, encompassing the overall financial performance of the company.

• Gross profit is primarily used for internal decision-making such as pricing and product mix optimisation. Net profit is more relevant for external stakeholders, such as investors and creditors, who assess the company’s financial health and growth potential.

How gross and net profit affect business expenses

Gross and net profit both impact how businesses manage and make decisions about their expenses. Here’s a closer look at how these metrics are used.

Impact of gross profit on business expenses

Here’s how a business can use gross profit to assess direct costs, pricing strategy, and resource allocation.

• Direct costs: A high gross profit margin indicates that a business is covering its direct cost effectively, and it suggests there is room to invest in quality improvements or bulk purchasing to reduce per-unit costs further. Conversely, a low gross profit margin might prompt a company to review and potentially renegotiate supplier contracts, or examine production inefficiencies.

• Pricing strategy: Gross profit helps businesses understand how effective their pricing strategies are, relative to direct production costs. Insights gleaned from gross profit margins can lead to pricing adjustments that better cover direct costs and provide a financial cushion.

• Resource allocation: By analysing which products or services yield higher gross profits, a company can make informed decisions about where to allocate resources such as labour and capital investment. Redirecting resources to high-margin areas can help optimise overall expense management.

Impact of net profit on business expenses

Here’s how a business can use net profit to assess expense control, budgeting, and debt management.

• Comprehensive expense control: Net profit provides a full picture of a company’s bottom line after all financial commitments are met. It can have a major influence on decisions around cost-cutting, investment in operations, and strategic hiring or lay-offs.

• Budgeting: Net profit helps determine how much a business can afford to spend based on its profitability. Businesses use net profit insights to set budgets for marketing; research and development; new technology; expansions; and other discretionary spending areas. A lower net profit might lead to tighter budget constraints, while a higher net profit could allow for expanded expenditure in strategic areas.

• Debt management: A healthy net profit margin can support taking on new debt for growth, while a weak net profit might require a focus on paying down existing liabilities. Effective management of net profit can optimise interest expenses and reduce financial risks, contributing to more stable financial planning.

Integrating Stripe to help with accurate profit calculations

Here’s how integrating Stripe with your accounting or financial management software can help with profit calculations.

• Automated transaction data import: Stripe integration can automatically import transaction data – including sales revenue, refunds, and fees – directly into your accounting software. This helps decrease manual data entry, reducing the risk of human errors that can skew profit calculations. Automated data entry can help ensure that your transaction data is up-to-date and can provide a real-time view of your financial performance for more accurate profit analysis.

• Revenue recognition: For businesses with subscription-based models, Stripe integration can automate revenue recognition based on the specific terms of each subscription. This can help revenue to be recognised accurately over time and can contribute to more precise profit calculations. Stripe can also track deferred revenue, which is revenue collected in advance for goods or services that will be delivered later, and automatically record chargebacks and refunds. This can help you avoid overstating current profits and can provide a more accurate picture of your long-term financial performance.

• Reporting and analysis: By integrating Stripe with your accounting software, you can use the reporting and analysis capabilities of both platforms to gain deeper insights into your profitability. Stripe integration can generate customised reports that combine transaction data with other financial information for a more in-depth look at profit margins, revenue trends, and other key metrics.

How to optimise both gross and net profit

Here are some best practices to improve gross profit and net profit at your company.

• Cross-functional collaboration: Encourage collaboration between different departments to identify and implement profit optimisation initiatives. Break down silos and promote a culture of ongoing improvement.

• Technology: Invest in technology solutions that can automate processes, improve efficiency, and provide valuable data insights. This could include customer relationship management (CRM) systems, enterprise resource planning (ERP) software, marketing automation tools, and data analytics platforms.

• Employee engagement: Engage employees in the profit optimisation process by setting clear goals, providing incentives, and recognising contributions. Empowered employees are more likely to identify and implement innovative solutions that can drive profitability.

Here are some specific strategies to improve gross profit and net profit.

Gross profit optimisation

• Value-based pricing: Instead of relying only on cost-plus pricing, explore value-based pricing models. Analyse your customers’ willingness to pay and the perceived value of your product or service to set optimal prices that maximize profitability without losing sales volume.

• Supply chain innovation: Collaborate with suppliers to simplify your supply chain, reduce lead times, and optimise inventory levels. Explore opportunities for bulk purchasing, just-in-time delivery, or consignment inventory arrangements to reduce carrying costs and improve cash flow.

• Dynamic pricing: Implement dynamic pricing strategies that adjust prices in real time based on factors such as demand, inventory levels, competitor pricing, and customer behaviour. This can help capture maximum value from each transaction and boost overall profitability.

• Product bundling: Create product bundles that give customers more value while increasing the average order value and improving profit margins. Analyse customer purchase patterns to identify complementary products or services that you can bundle together.

Net profit optimisation

• Zero-based budgeting: Instead of relying on traditional incremental budgeting, try zero-based budgeting. This requires justifying every expense from scratch for each budget period – allowing you to evaluate all costs and identify areas for potential savings.

• Outsourcing non-core functions: Assess your business operations to identify non-core functions that you can outsource to specialised providers. This can free up internal resources to focus on core competencies, reduce overhead costs, and improve overall efficiency.

• Data-driven marketing: Use data analytics to measure the effectiveness of your marketing campaigns and allocate resources to channels and strategies that deliver the highest return on investment. This can help you optimise marketing spend and drive more profitable customer acquisition.

• Subscription models: Consider transitioning to a subscription-based model if it aligns with your product or service offerings. This can generate recurring revenue, improve customer retention, and provide greater predictability in cash flow.