Electrolux chooses Stripe to launch Levande subscription service in Singapore, in 45 days

Based in Sweden, Electrolux Group is a leading global appliance company that has shaped living for the better for more than 100 years. It sells approximately 60 million household products in 120 countries every year, employs 52,000 people around the world, and recently launched the innovative Levande appliance subscription platform in Singapore.

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Asia Pacific


Electrolux recently piloted Levande, an appliance subscription service in Singapore that offers new and refurbished appliances to help people live more sustainably. Levande offers appliance leasing, refurbishing, and recycling, in a new subscription model. Electrolux needed to create a marketplace of trusted partners to build a great customer experience and strengthen its relationship with customers.


Since speed to market was important, Electrolux chose Stripe for its flexible, scalable, and quick-to-deploy payments platform. Stripe Billing enables the core subscription-billing component of Levande, while Stripe Radar helps combat fraud with configurable rules to flag, block, or dynamically apply 3D Secure to specific transactions. With Stripe, Levande was also able to accept additional local payment methods like PayNow for one-time transactions on the platform, all easily enabled within the Stripe


Stripe allowed Electrolux to bring the innovative Levande subscription service to market in less than 45 days. Partnering with Stripe – and experiencing responsive, proactive support during the journey – gave Electroux the confidence to continue expanding Levande with new capabilities and to new markets, reshaping how consumers own appliances.

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