Challenge

Halara’s core is a demand-driven product development model that analyzes user feedback, ensuring they produce only products that truly meet customer needs and reducing inventory and overmanufacturing.

With the brand’s rapid growth in the US and European markets, Halara’s online orders surged rapidly. But rapid global expansion also brought complex payment challenges.

Relying on cross-border processing resulted in high transaction fees and often lower acceptance rates. The varying authorization success rates across countries and issuing banks led to inconsistent overall checkout conversion rates.

Despite Halara’s strong internal data analytics team, the closed nature of its payment system prevented the team from gaining an in-depth understanding of the specific reasons for transaction failures. Each time the brand entered a new market, it required weeks to integrate local payment methods, increasing technical and human resource costs and slowing down market expansion.

Halara urgently needed a partner capable of providing a stable, reliable payment experience globally, while also offering high payment and development efficiency and comprehensive payment data insights to support its continuously growing business.

Solution

Halara integrated with Stripe in February 2023. The integration process took approximately two weeks, during which multiple rounds of A/B testing validated performance. Through Stripe Payments, Halara quickly added Apple Pay, Google Pay, local payment methods (LPMs), and buy now, pay later (BNPL) services—including Klarna, Afterpay, and Affirm. This gave global customers flexible payment options and improved the team’s integration efficiency.

Stripe also enabled Halara to deploy and manage local payment methods across different markets in just two to three days, reducing deployment time and simplifying maintenance.

To improve performance, Halara uses Authorization Boost. This suite of tools uses machine learning and network tokens to optimize authorization rates. By aligning transaction requests with the preferences of issuing banks and automatically updating card details, Stripe helps Halara reduce declines and improve conversion performance.

Beyond processing, the Stripe Dashboard gives Halara granular insights. The team can access key data for every transaction—including payment responses, failure reasons, and decline records to analyze user behavior and refine the authorization process. When the system detects fluctuations in success rates in specific markets, Stripe proactively provides analytics and technical support to help Halara adjust its strategies.

Finally, Stripe’s local acquiring capabilities across major global markets allow Halara to process transactions locally. This increases payment acceptance rates while reducing cross-border transaction fees.

Through this single integration, Halara manages fund collection and global withdrawals on one platform. All payment data is centralized on the Stripe Dashboard, simplifying financial reconciliation and performance analysis to maintain a cost-effective, scalable global payment system.

Results

Halara completes integration and performance testing in two weeks

The entire integration process was completed in approximately two weeks, during which multiple rounds of A/B testing validated optimal performance.

Halara accelerates global expansion and shortens launch cycles to two to three days
With Stripe, Halara can quickly enable local payment methods and complete checkout testing in different countries, from initial configuration to official launch in just two to three days. To date, Halara has successfully expanded into seven new markets, with operations covering core markets such as North America, Europe, and Australia.

Stripe improves authorization success rates

Stripe uses AI to improve authorization rates and reduce declines.

BNPL options drive average order value

By adding BNPL services popular among younger customers, such as Klarna, Afterpay, and Affirm, Halara has seen a significant increase in average order value in the United States.

The BNPL option is displayed directly on product pages and shopping cart pages, helping customers understand available installment plans early in the purchase process and improving conversion rates at the upstream of the shopping funnel. Halara also established closer partnerships with multiple BNPL service providers through Stripe to jointly conduct marketing campaigns, further expanding the global user base.