Founded in 2016 in France, Paris Fashion Shops lets fashion brands sell merchandise in bulk to independent retailers. The company partnered with Stripe to improve the onboarding experience and add payment options for brands and merchants joining its marketplace. But the long-term goal is to expand its marketplace into a unified commerce platform, offering a range of payments and embedded finance features for retailers and brands.

“Our goal is to become a platform, and Stripe has the tech vision, the innovation vision, to partner with us in the long term,” said Johnny Chang, general manager at Paris Fashion Shops.

Paris Fashion Shops migrates 4,000 vendors in one month

In December 2025, Paris Fashion Shops engaged Stripe professional services to support a complex migration on an ambitious timeline: moving 4,000 brands to Stripe within a month during the busy holiday season. By January 2026, Paris Fashion Shops had fully replaced its previous provider with Stripe Payments and Stripe Connect, Stripe’s infrastructure for embedding payments into platforms.

By choosing Stripe-hosted onboarding with its Connect integration, Paris Fashion Shops replaced the cumbersome onboarding process of its previous provider with a fully automated system that collected all necessary Know Your Customer and regulatory information. Now, brands can start selling on the platform within minutes, a process that previously took several days.

Paris Fashion Shops also chose Stripe Checkout, Stripe’s low-code, conversion-optimized checkout experience. With Checkout, Paris Fashion Shops built an easy-to-use checkout flow that supports retailers’ preferred payment methods, including credit card, bank transfers, and buy now, pay later payments through Scalapay. As customer preferences change—and as the platform continues to expand into more international markets—the Paris Fashion Shops team can easily add new local payment methods. “It’s important for us to offer the best local payment method in one click,” said Chang.

Building the foundation for unified commerce in boutique fashion

With Stripe as its financial infrastructure, Paris Fashion Shops is positioned to achieve its long-term vision: offering retailers and brands an integrated platform that unifies all their payments and embedded finance needs.

For example, Paris Fashion Shops recently began piloting Stripe Terminal (Tap to Pay), Stripe’s solution for accepting in-person payments, with select retailers at their brick-and-mortar locations. By bringing retailers’ in-person and online payments onto the same platform, Paris Fashion Shops is laying the foundation for a unified commerce experience.

To support its deepening integration with Stripe, Paris Fashion Shops opted for Stripe’s Enterprise support plan. This level of service gives it critical issue escalation and high-volume event support, as well as a dedicated technical account manager (TAM). Paris Fashion Shops will work closely with its TAM to stay up to date on Stripe’s product lineup and identify Stripe solutions that can make the platform even more valuable to retailers and brands.