Universe owns the offline and online customer experience with Stripe Terminal

Universe is a global ticketing platform for people to discover and create events all over the world. Live in 159 countries, it provides event creators, brands and local attractions tools that make it simple to customise and manage the best events, while also providing discovery tools to make finding memorable events easy.

Products used

North America


Historically, Universe focused on the online ticketing experience around events, but has expanded into in-person tools that help customers shape the experience of the event itself. Universe is now allowing event hosts to not only accept card payments for walk-up ticket sales, but to also sell ticket upgrades, add-ons, and merchandise at the door.

Universe was cautious of navigating the compliance burden of card present transactions, and needed a partner that could abstract away the associated complexity. “When we approached card-present transactions, it was really a new level for us and something that was concerning from an effort and investment perspective,” said Joshua Kelly, Chief Technology Officer at Universe.


Universe partnered with Stripe to take the complexity out of in-person payments for the event organisers on its platform. Some organisers on Universe, for example, don’t own the physical event space, so they can’t install complicated infrastructure. By offering mobile devices and interfaces, Universe ensures organisers will have a seamless setup process for on-site sales. With this in mind, Universe needed a partner that understood how to keep things simple for customers. The team opted for Stripe Terminal as a natural, simple extension of their existing integration.

"For the simplicity of our infrastructure, it was critical that we did not
introduce a new, separate POS system or terminal, because for us to be
efficient and grow our business at scale we need to be really selective
about the payment vendors we integrate with,” said Kelly.


Stripe’s web and mobile SDKs allowed Universe to easily and quickly extend its existing Stripe integration to support in-person payments. The team went from initial development, to demoing, to live production in just over a month using Stripe’s developer-friendly tools.

Stripe provided Universe with pre-certified EMV card readers loaded with PCI compliant software, and Stripe’s security keys, enabling end-to-end encryption on their transaction data. This impact, according to Kelly, is material: “Stripe has allowed us to not just make card not-present compliance a lot easier, but it’s bringing that ease of compliance into the card-present realm and that’s allowing us to extend our business into places we wouldn’t have been able to otherwise.”

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