Use cases

A complete payments platform for e-commerce

Stripe provides all the tools you need to accept payments online and in-person from customers around the world. Plus, our platform maximises conversion and reduces fraud using machine learning. Companies such as Wayfair, Peloton and Warby Parker choose Stripe to scale and grow their revenue.

Grow your revenue

Maximise conversion with smarter payments

Accept payments from customers around the world in minutes. Our platform is designed to increase conversion at every step of the payment flow – from optimised checkout flows and fraud prevention to issuer-level optimisations.

Optimised checkout flows

Stripe’s hosted payments page provides an optimised checkout experience for your customers. It reduces friction, supports relevant global payment methods, and adapts to your customer's language and device.

You can also build a fully customised experience and simplify PCI compliance using our flexible integration options.

  • Apple Pay
  • Google Pay
  • Alipay
  • WeChat Pay
  • Afterpay
  • ACH Credit Transfer
  • ACH Debit
  • SEPA Direct Debit
  • Bacs Direct Debit
  • BECS Direct Debit
  • iDEAL
  • Bancontact
  • Giropay
  • SOFORT
  • Przelewy24
  • FPX
  • EPS
  • OXXO

Automatically decrease fraud with machine learning

Fraud prevention is built into every Stripe account. Stripe Radar scores every transaction for risk with machine learning models trained on hundreds of billions of data points. On average, Radar helps businesses reduce fraud by 32%.

  • Device fingerprinting and proxy detection
  • Custom rules and allow and block lists
  • Dynamic 3D Secure
  • Review queues and advanced fraud insights

Maximise acceptance and prevent involuntary churn

Stripe dynamically optimises payment authorisation across tens of thousands of issuers globally with Adaptive Acceptance. If a payment is declined, we identify the best retry messaging and routing combinations to prevent lost revenue.

  • Intelligent MID and MCC assignment
  • Direct integrations to the card networks
  • Auto-ISO optimisations
  • Smart payments retries
  • Card account updater

Signals that drive checkout conversion

By optimising the design of the checkout page alone, e-commerce businesses increased conversion by an average of 35%. We recently analysed payment forms of the top 100 e-commerce stores in the UK to identify important tactics for optimising checkout.

Why Stripe

Payments that adapt to your business

From try-at-home services to pop-up stores, you can quickly add new business models, acquire new customers, and capture more revenue with a complete payments platform.

Launch subscriptions

If you also offer memberships or subscriptions, Stripe Billing can help you set up recurring plans, send invoices, and more – all out of the box.

Extend to in-person sales US and CA only

Stripe Terminal lets you build customised point-of-sale experiences and unifies both online and offline sales into a single omnichannel system.

Integrate with all the systems you already use

If you already have tools to manage customers, quotes, inventory, shipping, or accounting, you can use our prebuilt integrations to connect Stripe with hundreds of systems.

Stripe also partners with dozens of the most popular e-commerce platforms and offers plug-ins to help you jump-start your integration.

Case studies

Glossier uses Stripe to build delightful checkout flows

Glossier is a direct-to-consumer beauty brand that wanted to find a partner to help them create a customer-centric payments experience.

Problem

Customer experience is a critical part of Glossier’s brand. They wanted a payments provider that would allow them to build a streamlined checkout flow for both their online and in-person experience.

Solution

Glossier chose Stripe for its simplicity, reliability and scale, clear documentation, and global reach – which let Glossier create a smooth checkout experience for its customers. Especially during periods of high volume, Stripe’s reliability has allowed Glossier’s team to focus on their customer experience instead of managing their payments stack.

Products

Castlery uses Stripe to streamline operations

Castlery is a direct-to-consumer furniture brand that needed a partner to help them centralise purchases online and in-person across the globe.

Problem

Castlery sold products both online and offline in physical showrooms. Transactions processed in-store required purchase information to be manually copied over into Castlery’s internal systems, which created unnecessary overhead for their team members.

Solution

Castlery migrated their entire payments system to Stripe. By having a unified view of their customers across channels, they were able to personalise support, speed up financial reconciliation, and accelerate their refund process from weeks to days.

Read the full story.

Products

Dermalogica uses Stripe to prevent fraud

Dermalogica is a professional skincare brand that needed help preventing fraudsters from making purchases without blocking legitimate customers.

Problem

Skincare and cosmetic brands are often targets for fraud due to the high resale value of their products. In addition, Dermalogica’s mix of professional and consumer sales meant that a one-size-fits-all fraud solution would not work for them.

Solution

Dermalogica worked with Stripe to tailor fraud prevention to their unique customer base made up of both individual consumers and professional buyers with large order sizes. In just 6 months, they were able to cut fraud in half, while keeping the checkout experience smooth and frictionless for legitimate customers.

Read the full story.

Products

Waitrose uses Stripe to scale new services

Waitrose & Partners is a UK-based supermarket chain that needed help scaling their online ordering and delivery service.

Problem

As the demand for online groceries grew rapidly due to lockdown measures in the UK, Waitrose needed help scaling quickly and ensuring that checkout was as user-friendly as possible. It was especially important for them to create an intuitive buying experience for customers who are forced to use online ordering for the first time.

Solution

Using Stripe, the Waitrose team created a checkout flow that adapts to the user’s device, automatically displays card number inputs to directly match the formatting on the end customer’s card, and offers a numerical keypad on mobile when appropriate.

Read the full story.

Products

Ready to get started?

Explore Stripe Payments, or create an account instantly to get started. You can also contact us to design a custom package for your business

In-person payments

Provide a seamless customer experience across channels, like reserving online and picking up in store.

Recurring payments

Bill one-off or on a recurring basis, manage subscriptions and reduce payment declines with Stripe’s recovery tools.