Use cases

Launch financial services on your platform

Become the one-stop shop for your customer’s financial needs by embedding financial services into your platform, including accounts, cards, and financing. Companies such as Shopify and Housecall Pro offer embedded financial services—tailored specifically to their core users—to attract and retain more customers, add new lines of revenue, and improve their customer experience.

Differentiate your platform

Build cohesive financial services for your customers

Small businesses are struggling with acute pain points around issues like cash flow challenges. Your platform can be part of the solution, generating more user trust and revenue along the way by offering services tailored for your customers with more flexibility than traditional providers. Enable customers to earn, store, manage, and move money—all without leaving your platform.

Let your customers accept online and in-person payments

Integrate payments into your platform for a seamless user experience—from onboarding to payments acceptance to payouts.

Embedded Finance > Differentiate > Enable payments image asset

Provide businesses with access to capital

Launch a complete financing program in as little as five minutes to give eligible customers easy access to financing and help them grow their businesses.

Embedded Finance > Differentiate > Provide capital image asset

Allow your customers to store and spend funds

Create financial accounts for your customers that are eligible for FDIC pass-through and can support ACH and wire transfers.

Embedded Finance > Differentiate > Funds image asset

Issue cards for access to funds in seconds

Give business owners, contractors, and freelancers fast access to their earnings via virtual and physical cards.

Embedded Finance > Differentiate > Access income image asset

Grow your business

Make financial products part of your offering

Embedded finance can drive growth, boost user engagement, increase loyalty, and add new revenue streams on top of subscriptions. Stripe's suite of financial solutions is the fastest way to add these features to your platform.

Build a one-stop money movement destination

Enhance your software with financial services so that customers can manage all aspects of their business on your platform.

Win and retain more customers

Embed customized financial services that keep customers engaged and differentiate your platform from competitors. Larger platforms on Stripe report an 80% customer retention rate on their embedded finance offerings.

Increase revenue

Add new revenue streams on top of your existing business by monetizing payments, card interchange, and financing fees. Platforms using Stripe’s embedded financial services are seeing a 40% increase in customer lifetime value.

Learn more about embedded finance

Platforms are launching new offerings and experiences with embedded finance solutions from Stripe and our bank partners. Watch the breakout from Sessions ’25 to learn how embedded finance works and what you need to get started.

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Product resources

Mastering embedded finance: The platform lending opportunity

How it works

The fastest way to meet your customer’s financial needs

Stripe is the most streamlined way to build financial service offerings on your platform. We handle the fundamentals—such as backend compliance requirements, bank partner negotiations, and infrastructure—so you can focus on creating tailored experiences for your customers. Go beyond payments by offering a fully compliant business financing program in as little as five minutes.

A complete suite of financial products

Stripe enables you to build the services you need without integrating multiple technology partners—whether for payments, cash advances and loans, financial accounts, cards, or all of the above.

Developer-friendly APIs

We provide intuitive onboarding, APIs, docs, and integration processes so that you can get started without significant up-front—or ongoing—investment or resources.

Global scale and reliability

Stripe enables payments for millions of businesses—including many of the world’s biggest platforms. The same reliable infrastructure powers our embedded finance offerings.

Streamlined compliance

We make it easy for you to onboard and support customers while we handle complicated backend compliance requirements.

Case studies

Shopify uses Stripe to provide merchants with flexibility and control

Shopify is a leading global commerce company, providing trusted tools to start, grow, market, and manage a retail business of any size. With Shopify Balance, merchants can manage their funds, pay bills, and track expenses. This gives them easier access to financial products and greater control over their business.

Challenge

Financial services are an essential part of running a business, but most financial services aren’t designed for the needs of independent business owners.

Solution

Shopify Balance offers Shopify merchants a fast, simple, and integrated way to manage their funds. Built on Stripe Issuing and Financial Accounts, Shopify Balance gives users access to key products—all within Shopify.

Products

By building across Stripe’s payments and embedded finance infrastructure, we’ve been able to give Shopify merchants access to critical financial products that meet their needs, like faster access to funds and rewards, helping them further grow their businesses.

Tui Allen, Senior Product Lead for Banking at Shopify

Lopay enables its users to keep more of their profits with Stripe Issuing

The UK-based platform Lopay lowers costs and improves cash flow for small businesses with a payment processing app that delivers faster payouts and lower processing fees than the competition. Read more.

Challenge

Many consumers prefer using debit, credit cards, or digital wallets. However, business owners face processing fees and typically wait three days for payouts to appear in their bank accounts. These fees and delays strain small business owners, who often lack cash flow to manage overhead.

Solution

Lopay recognized that small businesses needed faster payout options. In just six days, they launched a Lopay Visa rewards card using Stripe Issuing. Payments instantly reflect on the card balance, and users earn rewards points to offset processing fees. With Issuing supporting contactless payments, users can link their cards to digital wallets for Tap to Pay usage.

Products

Tekion sees 90% of customers adopt its Stripe-powered embedded payments solution

Tekion is the first cloud-native automotive retail management platform that simplifies and modernizes the vehicle purchase and service experience for car dealerships and their customers. Tekion partnered with Stripe in 2021 to launch Tekion Pay.

Challenge

Tekion’s mission is to transform the automotive retail industry with its cloud-native platform by unifying the siloed technology systems that dealers use for various tasks. Tekion has rapidly introduced features like digital sales and service experiences to boost dealership efficiency, enhance customer experience, and enable new capabilities.

Solution

Tekion is moving beyond payments with Stripe Capital, Issuing, and Financial Accounts, integrating them directly with Connect. These products will assist dealerships in managing cash flow, expenses, and spending. Leveraging the trust dealerships have in Tekion’s operations management, this move will add significant value for users while at the same time, creating new revenue streams for Tekion.

Products

Housecall Pro grows into a complete fintech platform using Stripe

Housecall Pro provides a software platform that enables field service professionals to manage all aspects of their business in one place, from sales and marketing to scheduling, dispatching, payment processing, and much more.

Challenge

Housecall Pro needed a financial partner capable of matching the scale and sophistication of its vision by providing a range of functionalities for different user groups, both in the office and in the field. The company also needed a partner that could offer stability and robust support, while providing easy-to-integrate technology that allowed it to innovate and adapt quickly.

Solution

Expanding beyond core payments to develop a complete suite of financial services led to a four-fold increase in customer engagement with Housecall Pro’s fintech products over four years. The flexibility of Stripe technology allowed Housecall Pro to provide tailored solutions that meet the unique demands of customers across more than 40 service industry verticals. Read more.

Products

Professional services

Launch embedded financial services with help from Stripe experts

Our experts guide you through your financial services integration, using strategies informed by thousands of successful projects.

Ready to get started?

Get in touch to learn more about how your platform can embed financial services, win and retain more users, increase engagement and loyalty, and add new streams of revenue.

Stripe Capital offers financing types that include loans and merchant cash advances. All financing applications are subject to review prior to approval. In the US, Stripe Capital loans are issued by Celtic Bank, and YouLend provides Stripe Capital merchant cash advances. In the UK, Stripe Capital loans and merchant cash advances are provided by YouLend. See your Dashboard for the terms of your offer.

Stripe Financial Accounts is provided in the US by Stripe Payments Company, licensed money transmitter, with funds held at Stripe’s bank partners, Members FDIC. Card and other credit products are provided by Celtic Bank and serviced by Stripe, Inc. and its affiliate Stripe Servicing, Inc.

Cards offered through Stripe Issuing are issued by Stripe’s bank partners pursuant to licenses from Visa and Mastercard. Visa and Mastercard Commercial Credit Cards issued by Celtic Bank and Cross River Bank, Members FDIC. Visa and Mastercard Commercial Prepaid Cards are issued by Sutton Bank and Evolve Bank & Trust, Members FDIC. Certain features of card programs are subject to bank approval. Stripe Issuing balances are provided in the US by Stripe Payments Company, licensed money transmitter, with funds held at Stripe’s bank partners, Members FDIC.

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