Boost conversion at checkout with Link
Link auto-fills your customers’ payment information to create an easy and secure checkout experience.
Increase conversion
Create a frictionless checkout – businesses with a large repeat customer base have seen an average returning user conversion increase of 14%.
Speed up checkout
Enable your customers to check out in seconds with the optimised Link experience, 3x faster than non-Link customers.
Access a global network
Reach over 300 million consumers worldwide. Built into millions of Stripe-powered sites, Link helps you tap into a fast-growing customer base and drive higher conversion.
Activate quickly
Turn on Link directly in Stripe’s payment integrations – it’s available in Checkout with no code required and will match your customised UI in Elements.
How it works
Link customer experience
Link autofills your customers' saved information in a few simple steps across any device and browser and in supported AI agents. Your customers' data is encrypted to keep it secure and, as a certified PCI Service Provider Level 1, Link meets the highest level of certification available in the payments industry.
Save payment info
Customers choose to save their payment information at checkout.
Account verification
When customers use Link on a new site or new device, they’ll receive a one-time code via SMS to verify their identity and keep their payment information secure.
Check out faster
Link instantly populates customers’ saved payment details when they enter their email address, allowing them to check out quickly on any Link-supported site.
Fully integrated
Get started in a few simple steps
Link is built into Stripe payments surfaces.
Stripe Checkout
Link is automatically included in your payments integration if you use Checkout or Payment Links. You can manage Link directly from the Dashboard.
Stripe Elements
For businesses and platforms in 40+ countries, seamlessly integrate Link into your checkout with the Payment Element. Link is also available for the Express Checkout Element and the Card Element.
Case studies
ChatGPT Plus sees faster checkout with Link customers.
OpenAI builds models such as ChatGPT and DALL·E. These models demonstrate the potential of AI to transform the way we communicate and create.
Challenge
OpenAI sought to introduce its first paid subscription plan, ChatGPT Plus, and quickly stand up commercial operations that could scale.
Solution
Within weeks, OpenAI was able to integrate Stripe payments products, including Link. Link enables OpenAI’s customers to pay 40% faster.
Products
Read moreThe performance of Link speaks for itself – the product has significantly increased our conversion rate and delivered a faster checkout experience.
Kickstarter
One in three of all payments on Kickstarter use Link. Kickstarter is the premier crowdfunding platform for creative projects.
Link powers one in three payments on Kickstarter
Challenge
Kickstarter had strategic plans that required it to find a partner that would help the company quickly enter new markets, adapt the platform for local regulations and add local payment methods.
Solution
Within six weeks of adoption, 7.4% of transactions were processed through Link. Kickstarter now sees around 70% of Link transactions that are from returning Link customers, demonstrating Link's ability to streamline checkout for first-time backers.
Products
Read moreWhen a new creator comes to Kickstarter, they bring their own community of friends and family who may not be familiar with crowdfunding. If they get to the checkout page and don't have a saved payment method, conversion is tougher. If those new backers have Link, it can unlock a huge number of pledges.
Pricing
Simple, transparent pricing
Ready to get started?
Link is built into existing Stripe payments integrations with no additional charges or fees. Not sure where to begin? We’re here to answer any questions.