Twilio increases its authorization rates by 10% with Stripe
Twilio selects Stripe for enterprise payments after A/B test with multiple major global payment processors.
- Stripe’s direct connectivity to payment networks and global reach enables 5.5% uplift.
- Stripe’s machine-learning technology enhances authorization rates by 1%.
- Stripe’s Card Account Updater yields 2% uplift and ongoing consultation adds an extra 1.5%.
Twilio’s goal of being the leading customer engagement platform meant expanding into international markets. But with a complex global payment landscape, Twilio needed a payment processor with the expertise to help them grow while increasing authorization rate performance.
Powering nearly 1 trillion digital interactions a year (calls, messages, chat, video and email), Twilio is the leading customer engagement platform used by hundreds of thousands of businesses globally to reach their customers. Twilio is expanding into new international markets with the goal to deliver an exceptional payment experience to new customers in every market. Twilio needed a payment platform equipped to handle international transactions at scale with high authorization rates to maximize revenue uplift, reduce issuer declines, and, in turn, reduce involuntary churn. For large businesses, even a single percent increase in authorization rates can deliver outsized revenue gains.
Twilio ran an A/B test with multiple major global payment processors monitoring authorization rates across card networks like Visa, Mastercard, American Express, Discover, Diners Club, and JCB. The test was set up to randomize routing by examining numerous transaction attributes like card type, card brand, card country, transaction size, and transaction type. After weeks of A/B testing, Twilio selected Stripe. “We were seeing ~10% uplift overall in authorization rates,” said Chris Nasson, Director of Investor Relations & Treasury.
Twilio saw an increase in authorization rates by 10% compared to its previous provider. Here’s a more in-depth look at Twilio’s 10% uplift in authorization rates with Stripe as its payment processor:
+5.5% uplift from Stripe’s Global Payments Infrastructure
With Stripe, Twilio is directly integrated with the major credit card providers—Visa, Mastercard, and American Express— and can process payments locally in their key markets like Japan, EU, the Americas.
“Our engineers don’t need to worry about the nuances and the complexity of the Japanese market, which is by far one of the more challenging markets to process payments. So you make our lives easier. You reduce all that complexity in entering a new market.”
+1% uplift from Adaptive Acceptance
Because Stripe is both an issuer and an acquirer, Stripe drives higher authorization rates through visibility and experimentation on issuer behavior on behalf of Twilio. If a decline does happen, Stripe’s Adaptive Acceptance feature leverages machine learning to retry network declines in real time using optimized routing and ISO messaging, helping to improve authorization rates and recover revenue that may otherwise be lost. With Adaptive Acceptance, Twilio was able to mitigate issues with declined payments, which led to a 1% uplift over the last year.
“Stripe has a relentless focus on innovation. A great example of this is the machine learning model used to enhance authorization rates. We’ve realized roughly a 1% uplift in authorization rates just from Adaptive Acceptance. It requires zero effort from our side. It’s purely done on the engineering efforts of Stripe.”
+2% uplift from Card Account Updater
Additionally, Stripe’s Card Account Updater has yielded a 2% increase in revenue as it intelligently updates the credentials of saved cards that have expired or been replaced.
+1.5% uplift from on-going consultation & support
On top of Stripe’s payment optimization products, Twilio opted for Stripe because of its ongoing consultative support. Stripe’s team of payments optimization specialists analyzed Twilio’s transaction types and frequency to identify auth rate optimizations by standardizing address verification treatment and maximizing local acquiring benefits.
“Stripe’s Account Management team was really instrumental in ensuring our migration was on track. They offered new ideas for how we could better leverage the Stripe platform. Out of all of the different quantitative suggestions, we’ve received roughly 1.5% uplift to our revenue,” said Chris. Stripe’s deep understanding of the nuances of authorization rates, as well as Twilio’s product and goals, helped in identifying areas of improvement, which led to considerable revenue growth.