Stripe becomes the primary payments infrastructure for BMW of North America.
US vehicle preorders and online purchases of extended warranties, maintenance, and digital services will be facilitated by Stripe.
The BMW ConnectedDrive Store and My BMW App payments will run on Stripe.
SAN FRANCISCO—Stripe, a financial infrastructure platform for businesses, has been selected by BMW of North America to power US vehicle preorders and online purchases of BMW extended warranties, maintenance, digital services, and more. The partnership arrives as automakers adopt new ecommerce tools for customers who increasingly expect digital convenience as part of their car-ownership experience.
“Our primary focus at BMW is to create and provide the best premium customer experience for our owners,” said Marcus Casey, chief marketing officer, BMW of North America. “Stripe helps us offer BMW owners a secure and seamless payments experience across all channels.”
Supporting BMW of North America Dealers
With Stripe, BMW customers can securely pay online with convenient debit and credit card methods. BMW of North America will use Stripe Connect to facilitate online payments from its US customers to the correct BMW dealers.
BMW of North America dealers across the US will have the ability to use Connect to track revenue from purchases including vehicle preorders. Connect will provide dealers with a full summary of payments from online sales of extended warranties and vehicle maintenance.
Powering digital wallets in the BMW ConnectedDrive Store and My BMW App
BMW’s ConnectedDrive Store lets customers purchase services and apps for everyday use in BMW vehicles. Stripe will power ConnectedDrive payments and enable BMW users to securely store card information for future transactions. ConnectedDrive purchases are made on the web and in the My BMW App.
Stripe will help BMW of North America track and manage ConnectedDrive revenue that previously was distributed across multiple financial records. ConnectedDrive financial information and online sales data will be consolidated on Stripe, giving BMW finance teams faster, streamlined access to important revenue insights.
"Stripe is helping BMW of North America enhance the premium automotive shopping experience," said Mike Clayville, chief revenue officer at Stripe. "We're thrilled to support their mission of providing the best possible customer experience."