PARIS—Stripe, a financial infrastructure platform for businesses, today announced that La Redoute will use Stripe to improve its customer payment experience in France and around the world.
Founded in 1837, La Redoute is one of France’s largest apparel and home decoration retailers. It has chosen Stripe to modernize and unify its payments platform across shopping channels—website, mobile app, and in store—and all of its properties in every country.
The quality of a checkout page has a big impact on customer satisfaction. It needs to be secure and match each customer’s payment habits in order to maximize conversion. With Stripe, La Redoute will now be able to easily accept diverse payment types, from bank cards to digital wallets (Apple Pay, Google Pay), Bancontact in Belgium, and iDeal in the Netherlands. In France, La Redoute will rely on an advanced integration between Stripe and the Cartes Bancaires network, which allows frictionless onboarding for global merchants.
Stripe’s modern payments stack will enable La Redoute to harmonize operations in France and across its international markets, which account for 30% of its business. The integration will also make it easier for La Redoute to implement Strong Customer Authentication (SCA), enhancing the customer experience while increasing security control and fraud prevention using Stripe Radar.
"Our partnership with Stripe is an essential technological brick to support our digital transformation and our growth globally. Stripe's platform will help us to make significant progress in enriching the customer experience, particularly in payments," said Philippe Berlan, chief executive officer at La Redoute.
"During this challenging macroeconomic time, our large users are focused on adapting quickly and operating efficiently. We’re extremely proud to support an ambitious company like La Redoute by providing a secure and seamless payment experience, tailored to its global needs,” said Eileen O'Mara, global head of sales at Stripe.
La Redoute will begin deploying Stripe in early 2023 across all of its subsidiaries, and in France by the end of spring 2023.