Marketing generates and converts demand. Sales closes it. Service helps customers. Those boundaries made sense when humans ran every step—but the division of labor is shifting. As front-office work becomes agent-driven, the handoffs leak revenue and the customer relationship gets harder to manage holistically. Join Ian Kahn, principal at PwC, and Tyler Bryson, CRO of the Americas at Stripe, to see what a unified, agent-powered front office looks like in practice. Agents handle repetitive work. Humans focus on judgment and relationships. Every interaction feeds a shared system that gets smarter over time. Get a framework for what needs to change in your go-to-market operations, and where to start.

Speakers

Ian Kahn, Partner, Commercial and Service Excellence Platform Leader, PwC
Tyler Bryson, Chief Revenue Officer, Americas, Stripe