Once you get a hard-earned visitor to checkout, it’s important that you convert them.
Yet, 99% of checkouts are riddled with basic errors that cause abandoned purchases—but what exactly are those errors? And how do you avoid them? We set out to answer these questions in our report with VML.
Get the report to learn more
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Boost customer conversions and maximise revenue
Best practices for optimising your checkout
As customer preferences and behaviours shift, it’s important that you continually optimise your purchase journey to meet their expectations by:
Offering the right payment options at the right time
Delivering fast express checkouts such as one-click checkout
Unifying omnichannel experiences
Key research findings
Friction-free experiences are non-negotiable
Drawing on the latest customer, industry, and technology research from Stripe, this new report by VML found that:
93%
of consumers say that it is important for a website to provide the most common payment method in their country.
81%
of customers will abandon their cart if their preferred payment method isn’t available.
79%
of customers are more likely to purchase if one-click checkout options are offered.
60%
of customers would abandon a checkout that requires more than two minutes to complete.