Pricing trends: How to price like today’s fastest-growing companies

Our survey of more than 2,000 business leaders reveals how top companies stay nimble with pricing: by combining subscription and usage-based models, running frequent pricing experiments, and using AI to match prices to customer outcomes. Get the data-backed strategies market leaders use to maintain their competitive edge and learn how to apply them to your pricing strategy.

Five pricing trends from the fastest-growing companies

10 minute read
22 pages

Monetization strategies

Why pricing agility defines today’s most successful companies

Price with agility and stay ahead of the competition by implementing five strategies used by today’s fastest-growing companies.
  • Adopt hybrid models: Combine predictable revenue from subscriptions with flexible, usage-based fees.
  • Experiment frequently: Treat pricing as a constant experiment to optimize revenue, not a one-time, static decision.
  • Align pricing with customer outcomes: Close the ”value gap” by defining usage-based pricing based on what your customers achieve.
  • Price AI products confidently: Monetize complex new products, such as AI agents, by using sophisticated models.
  • Use AI-powered tools: Automate and dynamically adapt pricing, personalize offers, and accelerate your experimentation.

Outcome-based pricing has been a powerful growth driver for us, as it aligns our success directly with our customers’ and focuses our whole team on delivering results for our customers. Stripe gave us the flexibility to not only launch this model, but to iterate on it quickly, which is essential for keeping our business model in lockstep with our product innovation.

Aisling O’Reilly, Head of Pricing

Five pricing trends from the fastest-growing companies

Five pricing trends from the fastest-growing companies

Duration 10 minute read Page count 22 pages

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Más recursos

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