Challenge

Founded in 2011, New York-based UNTUCKit turned the simple idea of designing shirts that look good untucked into a global retailer with 88 store locations in the US, Canada, and the UK. Since 2018, the apparel maker has run those stores on the modern retail platform from NewStore, a Stripe Premier SaaS Platform Partner.

While the NewStore platform supported essential aspects of retail operations, ranging from inventory management and customer engagement to omnichannel fulfillment, UNTUCKit relied on a separate payment provider to support in-store transactions. That multivendor setup became more difficult to manage as UNTUCKit grew. Resolving payment issues required coordinating service tickets between NewStore and the in-store payments vendor, which could take three to five business days. UNTUCKit also had to reconcile transactions across platforms and multiple data sets, including credit card fees that varied by card type. With the separate integrations, the UNTUCKit finance team didn’t always have a full picture of payment activity.

As UNTUCKit expanded and new stores implemented the latest card readers, the company had to simultaneously manage three generations of hardware with different sets of instructions and average battery lives, making device support overly complicated. The one-to-one pairing of the payment provider’s card readers with specific devices sometimes slowed sales and eroded customer satisfaction, because a terminal’s battery dying in the middle of a transaction meant a store associate would have to start all over again on another iPhone.

UNTUCKit wanted to reduce this complexity and the administrative burden of managing point-of-sale (POS) hardware by consolidating vendors. But any new technology solution had to be intuitive enough for sales staff and customers to use easily. Importantly, the company also wanted a quick and easy transition to a new payment vendor to avoid disrupting store operations and losing potential revenue.

Solution

In November 2025, UNTUCKit became one of the first retailers to adopt NewStore Payments, an embedded payments solution built on Stripe Connect. With NewStore Payments, UNTUCKit consolidated its in-store payment processing onto its NewStore POS, improving backend visibility and giving UNTUCKit a single organization to call for support.

Through NewStore Payments, UNTUCKit uses Stripe Terminal for in-person payment processing, which is fully integrated on the software side with the NewStore POS. UNTUCKit simplified its hardware management with user-friendly Stripe Reader S700 devices and also activated Tap to Pay on iPhone, which allows sales associates to accept contactless payments on iPhones. Whether checking out customers on S700 Readers or iPhones, associates can accept cards, Apple Pay, and Google Pay.

To test whether the new system could handle peak sales volume, UNTUCKit first launched NewStore Payments in a small group of stores it happened to be opening right before Black Friday and Cyber Monday. After the Stripe-powered payment infrastructure handled the high transaction volume without a hitch, UNTUCKit rolled out NewStore Payments to all its remaining locations.

Results

UNTUCKit rolls out NewStore Payments to 88 stores in four months

Following the successful trial at the new locations, it took just four months for UNTUCKit to go fully live with NewStore Payments, with one team member managing the rollout across its full network of 88 brick-and-mortar stores. With NewStore Payments now configured as an integral part of NewStore’s platform, opening a new UNTUCKit store no longer means implementing in-person payments separately.

UNTUCKit cut support times in half by integrating NewStore Payments

UNTUCKit now has a single support team with end-to-end visibility across payments and other aspects of store management, which streamlines resolution of any support issues. Payment-related issues that previously took three to five business days to resolve now take only one to two business days, boosting customer satisfaction and freeing up time for UNTUCKit to focus on growing its business.

“With one team to investigate payment issues and implement fixes to prevent recurring problems, NewStore Payments solves our need for simpler, streamlined support,” said Jason Lerman, vice president of IT and systems for UNTUCKit.

Tap to Pay on iPhone makes checkouts quicker and easier for UNTUCKit

With Tap to Pay on iPhone enabling UNTUCKit sales associates to accept contactless payments securely on their iPhones, instead of having to use a designated iPad paired to a card reader, associates can meet shoppers where they're browsing on the floor, speeding up transactions.

Fast implementation means stores can keep selling uninterrupted

Because sales associates were able to continue using the same NewStore workflows they already knew, stores experienced no business disruptions during the transition process. Store employees connected devices and processed live transactions within minutes after onboarding calls because the Stripe Reader S700 was intuitive.

“The majority of stores on the call were already onboarded and ready to transact before I even finished,” said Lerman.

About NewStore

NewStore is the modern retail platform trusted by 95+ global brands, giving retailers one system to run every store—starting with a fast, intuitive POS and expanding into order management, real-time inventory, store fulfillment, and clienteling. Through its partnership with Stripe, NewStore also brings embedded payments directly into the platform, eliminating the need for retailers to manage separate payment integrations. To learn more, visit www.newstore.com.