Challenge

WordPress.com was looking for a solution that would allow it to add a subscription feature for its creators and web publishers so it could collect recurring payments from its customers. WordPress.com needed a partner that would give its users freedom and flexibility to experiment with all kinds of business models.

Solution

The WordPress.com team built the platform on Stripe Connect so that publishers could set up a recurring payment plan for their audiences, making it easy for them to charge for premium newsletters, to accept monthly donations, to collect membership dues, and more. Connect took care of the complexity and eased the compliance burden by managing the flow of funds.

Results

Today, WordPress.com uses Stripe to infuse commerce into its platform and has democratised access to publishing and entrepreneurship. It only takes a few minutes for WordPress.com publishers to set up a recurring payment plan, and they now have the flexibility to accept different currencies, payment frequencies, and tiers of subscriptions.

Shifting from legacy to modernised payments

Today’s tech-savvy customers are looking for simple, one-click payment solutions. Aware of this challenge, WordPress.com has moved from a legacy payment setup to a modernised, unified payments stack with Stripe. This way users can easily accept credit card payments via the Stripe payment gateway on their WordPress.com sites.

Partnership expansion to WooCommerce and Jetpack

Thanks to the impressive results seen so far, Automattic, the company behind WordPress.com, has extended the partnership with Stripe to WooCommerce and Jetpack. The result: a frictionless experience for end-users. Now customers stay within the WooCommerce store during checkout instead of being redirected to an externally hosted checkout page, which has led to higher conversion rates and revenues for store owners.