Now that it’s easier to track product usage accurately and in real time, more businesses are offering usage-based pricing as a way to build a competitive edge and appeal to a wider customer base. Dynamic pricing models also help businesses better manage cash flows by leveraging AI and automation to adjust pricing based on demand fluctuations.

Implementing homegrown solutions may look appealing at the outset… However, it’s easy to underestimate the complexity of business systems, and the initial build cost is just the tip of the iceberg. Over time, subscription businesses find themselves grappling with ongoing expenses related to feature enhancements, performance optimization, IT infrastructure upgrades, security improvements, and more.