Promotional emails are often sent to inform customers of new products and to share coupons and discounts. For example, you can use them to subscribe customers to company newsletters or send cart abandonment emails.
To protect consumers from unwanted spam, customers must agree to receiving promotional emails before you can contact them. Checkout helps you collect the necessary consent, where applicable, to send promotional emails. See the FAQ for more details about promotional email requirements.
After you’ve configured Checkout to collect consent for sending customers promotional content, you can recover abandoned carts by following up with leads who left Checkout before completing payment.