Customers may leave Checkout before completing their purchase. In e-commerce, this is known as cart abandonment. Creating a recovery flow where you follow up with customers over email and help bring them back to Checkout to complete the purchase can boost your revenue and conversion.
Cart abandonment emails fall into the broader category of promotional emails, which includes emails that you send to inform customers of new products (for example, newsletters) and to share coupons and discounts. Customers must agree to receive promotional emails before you can contact them.
Checkout helps you:
Collect consent from customers to send them promotional emails.
Get notified when customers abandon Checkout so you can send cart abandonment emails.