Churn benchmarks for SaaS businesses

Compare your performance against industry churn benchmarks across different payment methods. Plus, discover proven strategies to effectively measure and reduce involuntary subscription churn in your business.

The Stripe guide to churn

20 minute read
18 pages

Churn benchmarks and management strategies

Understanding subscription churn

You’ll learn about:
  • The key drivers of both voluntary and involuntary churn
  • Updated churn benchmarks by industry, payment methods, and customer segments, backed by Stripe data
  • How to reduce involuntary churn with Stripe Billing revenue recovery features—which recovered over $6.5 billion for businesses in 2024 alone
  • Measuring churn and boosting customer retention

Why Stripe

The complete financial stack for enterprises

Everything you need to scale

Stripe has helped many $1B+ enterprises thrive in a digital world, improve customer experience, and unlock new revenue streams – all while simplifying operations.

Do more with the full suite

Stripe is a unified platform, so your teams don’t need to stitch together disparate systems or spend months integrating payments functionality. Clear documentation and support resources ensure your business can continue to evolve fast.

Go global with Stripe

Launch new markets, currencies, and payment methods – with minimal changes to your code. Stripe handles all cross-border money movement and currency conversion so you and your users receive payouts in your local currency.

Grow your business with Stripe

No matter your business model – SaaS, direct-to-consumer e-commerce, platform, marketplace – the Stripe platform applies intelligent optimisations based on billions in transactions to help block fraud and maximise revenue.

The Stripe guide to churn

The Stripe guide to churn

Duration 20 minute read Page count 18 pages

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