Consumer adoption is outpacing business readiness for agentic commerce

Stripe and Thoughtworks commissioned a survey of 1,500+ consumers and 200+ businesses in Australia and New Zealand. The goal: to see how AI-assisted shopping has advanced in the region. The results show that 81% of consumers already use AI for shopping, and AI-referred traffic is converting above site average for most businesses. Yet only 11% of businesses are operating live integrations, despite 63% believing they are ready for agentic commerce. Explore the findings and get practical steps to help you prepare your business for AI shopping.

Agentic commerce: From confidence to execution

15 minutes
24 pages

81%

of ANZ consumers already use AI tools for shopping

98%

of ANZ businesses are already receiving AI-referred traffic

76%

of ANZ businesses say that AI-referred traffic converts above their site average

11%

of ANZ businesses are operating agentic commerce today

It really clicked for me when customers began telling us they had discovered us through AI search summaries instead of Google. That is when we decided to take a fresh look at our product data.

Survey participant, Senior decision-maker

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Duration 15 minutes Page count 24 pages

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