Product managers typically own this phase, which Stripe estimates to take about one week.
Map out the flow that your customers will take through your application (or site) when they adopt and manage subscriptions or recurring billing. Key questions to address are:
- When do customers choose a Product and a Plan?
- What happens in your application or site when they subscribe?
- What happens if a payment fails?
- How do customers modify their subscription?
- How do customers cancel their subscription?
- What is your refunding behavior when customers cancel? Do you use proration?