Website Checklist

    Use this checklist to make sure your website conforms with card network standards and best practices for internet commerce.

    Below is a list of the common elements—such as accurate product descriptions, clear policies, and proper security features—that each business on Stripe should address on its website. Adhering to the recommendations in this list reduces your business’s risk of customer confusion and disputes. It also helps you meet our standards at Stripe and the standards that are set by the credit card networks.

    Our Stripe Shop Terms of Use are available under the Creative Commons Attribution 4.0 International License. To ensure compliance with card network rules, feel free to use the Stripe Shop Terms as a starting point as you build your site.

    Beyond just listing “shower caps” or “therapy for parakeets,” you should strive to help customers with their purchasing decision by providing detailed text descriptions of what you’re selling. For physical goods, include multiple pictures and information about material, colors, and other details. This is also an important measure to protect against potential disputes: setting the right expectations up front gives your customers a clear idea of what they get for their money.

    If we review your website and find that it isn’t clear what you’re selling, we may reach out to better understand what your business is offering and how it may be best described.

    To support international purchasers, clearly display the currency associated with the prices on your site. Simply listing the symbol may not be enough, so it is best to be as explicit as possible when denoting the price of your goods or services.

    Your customers should be able to find multiple contact methods on your site. Contact forms are often helpful, but it’s even better to provide more direct communication channels, such as email addresses, phone numbers, and live chat. Low-friction communication is key to providing a good customer experience and heading off misunderstandings early on, helping to avoid disputes.

    If we review your website and can’t find a clear way to contact you, we may reach out to better understand how you communicate with your customers and potentially ask you to add some contact options to your website.

    Your customers should be able to determine how you fulfill the orders they place with you. Some examples of policies that may be relevant for your business include:

    • Refund policy — Describe under what conditions customers can receive a refund.
    • Delivery policy — Describe how and where goods are shipped, and on what timeline.
    • Return policy – Describe under what conditions customers can return purchased goods.
    • Cancellation policy — Describe under what conditions customers can cancel subscriptions or reservations.

    Being clear and fair in these policies goes a long way toward building customer trust, and it can also provide you with protection against disputes.

    If we review your website and can’t find information on your fulfillment policies, we may reach out to better understand your business model and potentially ask you to add some additional content related to how orders are fulfilled.

    Certain products and services are subject to laws, regulations, and other restrictions. Properly disclosing any applicable restrictions and how they may impact your customers helps demonstrate the reputability of your business and builds trust with your customers.

    Consumer data privacy is increasingly the focus of legislation for governments around the world. Clearly explaining your website’s privacy policy not only helps you abide by any laws you might be subject to, but also helps your customers understand how their data is protected and how it may be used or disclosed.

    If you have a physical presence for your business, listing it on your website is a great way to demonstrate reputability to your customers.

    Clearly disclose the conditions of any promotion, discount, or trial that you offer to customers. Display a link or disclaimer text so that it is visible when the customer agrees to participate. Transparency around these conditions can help avoid customer confusion and disputes.

    You should make sure that your customers know that you are subject to, and comply with, the PCI standards. You can learn more about what PCI compliance means for Stripe by reading our documentation on integration security. Ensure that your website, especially your payment form, uses HTTPS and other security best practices and is not susceptible to card testing. You must also include language on your website explaining that your customer’s payment information is handled safely during the course of their business with you.

    You can reduce friction in the checkout process by displaying the brand logos of the credit cards that you accept, making it clear to customers that their preferred card is accepted.

    Card network policies

    These guidelines are based on the rules published by the card networks. As an online merchant, it’s your responsibility to ensure that you are compliant with these rules, including the Visa Rules and Regulations, the Mastercard Rules, the American Express Merchant Operating Guide, and the Discover Network Rules (please contact Discover for a copy).

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