Paid Digital Marketing Manager

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.

About the team

Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth, creative, analytics and regional marketing to drive revenue through self-serve and sales motions. We work globally, across all Stripe offerings and with all company segments - from startups to the largest enterprises.

What you’ll do

As a Paid Digital Marketing Manager, you will be a key driver of AMER paid digital marketing efforts supporting our self-serve and sales motions to drive demand and revenue growth - designing, implementing, and optimizing scaled digital campaigns across user segments and funnels. You will help create an uncommonly great paid program at Stripe through a relentless focus on user experience and channel optimization. As your region’s paid manager, you will be the go-to expert on paid digital and collaborate with our Head of Paid Digital to maximize revenue through this channel for your region.

Responsibilities 

  • Drive ideation, strategy, and execution of scaled paid campaigns to generate and accelerate sales pipeline and overall company revenue. Develop and manage testing agenda and media plans for the program.
  • Own end-to-end campaign set up, measurement, and optimization. Drive growth across key metrics (Suspects, MQLs, SQOs, Signups, Go-lives, pipeline, revenue) - measure success, optimize against targets, and report on performance on a recurring cadence.
  • Scale web conversion campaigns to represent more than half of paid social investment mix, at a positive ROI. 
  • Drive structured experiments to grow new channels (e.g. streaming audio) and grow them into meaningful contributors to our paid media mix.
  • Support Stripe in building and optimizing our paid program using business knowledge and data. You will partner with various internal stakeholders including campaigns, design, marketing operations, product marketing, analytics & insights, and regional teams to create a best-in-class paid program.
  • Report up and out on campaign performance to ensure relevant stakeholders have visibility into program performance & roadmap.
  • Partner with relevant stakeholders on audience management and ensure we’re reaching the right users.
  • Lead in analyzing the effectiveness of paid campaigns, increasing investment in high ROI campaigns and reducing spend in campaigns that are underperforming.
  • Proactively identify areas of weakness in the paid program and flag these as requiring improvement - and then create a plan to remedy.

Who you are

We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

Minimum requirements

  • 7+ years of work experience
  • 5+ years of paid digital experience, preferably in paid social/display and direct response.
  • 2+ years of B2B marketing experience
  • Deep knowledge of the digital marketing landscape and best practices (targeting, ad formats, privacy laws) and growth marketing concepts (attribution, incrementality)
  • Technical paid digital knowledge (understanding of Conversion API, bidding strategies, audience management)
  • Experience articulating requirements to Product, Engineering, and Data Science to facilitate technical workstreams
  • Self starter; ability to drive both strategic and tactical workstreams forward with minimal oversight
  • Advanced analytical skills; ability to analyze trends and decipher actionable insights from data
  • Experience driving experimentation roadmaps to continuously optimize and improve campaigns 
  • User-first sensibility
  • Excellent written and verbal communication skills
  • Demonstrated ability to collaborate cross-functionally across technical and non-technical teams

Preferred qualifications

  • Experience with Marketo and/or Salesforce
  • Experience driving demand for sales teams; experience in sales concepts, processes, and metrics

Working remotely at Stripe

A remote location, in most cases, is defined as being 35 miles (56 kilometers) or more from one of our offices. While you would be welcome to come into the office for team/business meetings, on-sites, meet-ups, and events, our expectation is you would regularly work from home rather than a Stripe office. Stripe does not cover the cost of relocating to a remote location. We encourage you to apply for roles that match the location where you currently or plan to live.

Pay and benefits

The annual US base salary range for this role is $136,400 - $204,600. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. This salary range may be inclusive of several career levels at Stripe and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role and who are not located in the US may request the annual salary range for their location during the interview process.

Additional benefits for this role may include: equity, company bonus or sales commissions/bonuses; 401(k) plan; medical, dental, and vision benefits; and wellness stipends.

Remote locations

Remote in United States

Team

Marketing

Job type

Full time

Please find our California applicant personal information notice here.

We look forward to hearing from you

At Stripe, we're looking for people with passion, grit, and integrity. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out—and set you apart—especially if your career has taken some extraordinary twists and turns. At Stripe, we welcome diverse perspectives and people who think rigorously and aren't afraid to challenge assumptions. Join us.